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Category: Bumble

Dating App Once Tells Users How Hot They Are

Posted on June 21, 2019

Hot or not picNY POST – June 20 – Dating app Once wants its users to know precisely how dateable they are. It uses a new transparent and perhaps harsh algorithm-driven system. "Ranking algorithms" are the unspoken secrets of the dating industry," said Once CEO Jean Meyer. "We know we're doing it, we know our competition is doing it, so why not be transparent?" Meyer says knowing one's rank in the dating world can help users target more realistic matches. To understand its ranking algorithm, it helps to picture a game: If a poor player suddenly beats a skilled one, their rating rises. So if someone with a low rating suddenly matches with a total hottie, they inch closer to a 5. 4s and 5s have a lot of power, he adds: "The higher you rank, the more weight your likes have." OkCupid denied ranking users, and Bumble would not speak of its algorithm.

by Hannah Frishberg
See full article at NY Post

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Bumble Unveils Second Campaign for ‘Find Them on Bumble Bizz’ Series

Posted on June 19, 2019

Bumble campaign picEXCHANGE4MEDIA – June 18 – The campaign features Bumble Global Advisor Priyanka Chopra Jonas along with 25 others Indian women with inspiring stories of personal and professional success. The goal of the campaign is to not only underline success stories, but also generate awareness about the Bumble Bizz community where 'making the first move' could potentially introduce a user to a mentor, a new client or a job opportunity.

See full article at Exchange4Media

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This Pride Month, Tinder, Bumble, and OkCupid Are Swiping Right on Inclusion

Posted on June 19, 2019

Pride monthYOUR STORY – June 18 – In India, 76% of women are ready to participate in a public demonstration to demand and fight for LGBTQIA+ rights, while 66% of men said they would do the same, according to the latest survey by OkCupid. The app surveyed ~200K users. When it comes to the next step – legalising same-sex marriage in India – the survey yielded similar results. While 82% of women suggested it's time to make the move, only 55% of men agreed. Melissa Hobley, CMO of OkCupid, attributes this empathy factor to cultural shifts and the rise of a strong feminist voice. Tinder recently rolled out an update, introducing sexual orientations with options like straight, gay, queer, asexual, bisexual, and demisexual. In a bid to commemorate the 1969 Stonewall riots in New York City, an uprising that served as the catalyst for the LGBTQIA+ movement across the world, Bumble has been fuelling conversations online with their #BumblePride.

by Sutrishna Ghosh
See full article at Your Story

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Pregnancy Is Making Bumble CEO Rethink Parental Work Policies

Posted on June 18, 2019

Bumble whitney wolfe June 2019FAST COMPANY – June 14 – Whitney Wolfe Herd has recently announced her pregnancy. She now wants to think about work-life balance for parents beyond just maternity or paternity leave. "I've always wanted parents to prioritize their children's well-being alongside their job. So I never wanted them to feel like they have to choose one or the other. I don't think that's a fair position to be in," she said. Her employees are encouraged to work as flexibly as they need to. Employees expecting children are given a four-month, paid leave, and new parents receive a $1K bonus to offset childcare costs. Bumble also provides reimbursements for breast milk home delivery service for breastfeeding mothers who are traveling, and covers any costs incurred by Maven, an app that provides video calls, counseling, nutrition services, and other services for parents and parents-to-be. Bumble's headquarters also has a mothers' room stocked with snacks and tea. She is planning on building a childcare space where employees can reserve to have a caretaker watch their child while they work.

by Nicole Laporte
See full article at Fast Company

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With a New Campaign, Bumble India Pushes Bizz

Posted on June 16, 2019

Bumble-BizzTHE HINDU – June 14 – Bumble is kicking off "Find Them On Bumble" campaign in India to promote its Bumble Bizz service. The campaign in Mumbai, Delhi, and Bengaluru, will spotlight women entrepreneurs and women-driven businesses in India. Bumble entered India only in December 2018. In half a year, the app has surpassed 1M users in the country. Bumble claims 60M users in 150 countries around the world. Women in India have made the first move ~2.5M times. They are sending twice as many messages as women in the rest of the world.

by Vangmayi Parakala
See full article at The Hindu

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Bumble’s Female Film Force Competition Selects Winning Projects

Posted on June 13, 2019

Bumble female film forceHOLLYWOOD REPORTER – June 12 – Five short film projects from teams of all-female writers, directors and producers will now receive funding from dating app Bumble. The Female Film Force, now in its second year and having expanded from the U.K. and Ireland to also include France and Germany, selects five short film projects from teams of all-female writers, directors and producers which get fully funded and supported by teams of mentors. This year, ~1,300 pitches were received. The five winning projects include a comedic drama about Queen Victoria's post-natal depression, a story about a British-Nigerian girl at a traditional English boarding school, a comedy about a grounded plane full of religious party animals, a French animation film about mental health and a German documentary shining a light on feminist views in Berlin. The funding will help launch these women into the industry.

by Alex Ritman
See full article at Hollywood Reporter

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Bumble and Hinge Are Trying to Get People to Meet up in Real Life

Posted on June 5, 2019

Dine iconMARKETWATCH – June 5 – Bumble is opening a coffee shop and wine bar for New York City daters to get off their phones and meet up in real life. Dine, an app that launched in 2015, lets users match with people and their favorite restaurant and ask them out on the spot. Once a "Dine" request is accepted, users can confirm the time and day they'll meet up at a bar or restaurant they can book through the app. Hinge has also tried to encourage users to get off their phones. In March, it hosted open bar events in New York, LA, Miami and Chicago to celebrate "National Day of Unplugging" by inviting members to put their phone away and meet potential matches in person. One-third of people who have used online dating have never actually gone on a date with someone they met, according to Pew Research Center.

by Jeanette Settembre
See full article at Marketwatch

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Bumble Is Opening Up a Wine Bar

Posted on June 4, 2019

Bumble brewBLOOMBERG – June 4 – Called Bumble Brew, the SoHo café/bar will only serve "date-friendly" food. This isn't the first time Bumble has manifested in a physical space. Two years ago, the company launched Hive, also in SoHo – a pop-up offering food, drink, and seminars geared toward women on such topics as technology, health, and relationships. Bumble Brew is partnering with Delicious Hospitality (Charlie Bird, Pasquale Jones) to create the food and beverages.

by Kate Krader
See full article at Bloomberg

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Bumble to Hire Global Emissary

Posted on June 3, 2019

Bumble logo whiteTHRILLIST – June 1 – Bumble is looking to hire one lucky person to take off on an all-expenses paid year-long dating adventure around the world. It will involve a 12-month stint spent traveling to various parts of the world to "go on dates, make friends, and create professional connections" with other Bumble users. All the while, he or she will be documenting his/her experience for Bumble's various social media channels, conducting "research," and occasionally creating editorial content for the company. The position is open to anyone older than 18. To apply, they'll need to swipe in the Bumble app until they see a card about the job pop up, then swipe right on it (it'll be live through the application deadline of June 14).

by Joe McGauley
See full article at Thrillist

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Marie Claire and Bumble Launch Glass Ceiling Awards to Celebrate Women’s Achievements

Posted on May 30, 2019

Bumble glass ceiling awardsMUMBRELLA – May 29 – The inaugural Marie Claire and Bumble Glass Ceiling Awards will be held next month, with support from Estée Lauder, to recognise "women smashing gender boundaries in the workplace". Awards for eight categories will be handed out on 19 June in Sydney to both women and companies ensuring gender equality in their workplaces.

  • Majority Rules Award: a business in which women make up the majority of the board or leadership team
  • Pay Equity Award Family
  • Friendly Award
  • The Future Shaper Award
  • Social Conscience Award
  • Mentor Award
  • The Ceiling Smasher Award: an iconic woman who has paved the way for other women
  • Bumble's Making Moves Award: a people's choice award recognising local women who are smashing the glass ceiling in their chosen industry or making positive change in their community

by Brittney Rigby
See full article at Mumbrella

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