BUSINESSWIRE – May 21 – Cointreau, the iconic orange liqueur at the heart of The Original Margarita recipe, and Bumble partner for Margarita Monday events. Happening across New York City, Los Angeles, Austin, and Chicago throughout the months of May and June, these events are promoted and available for sign-up in the Bumble app.
Category: Bumble
This Is Why Michelle Battersby Quit Her Job to Join Bumble
Q: What was it about Bumble that spoke to you initially?
A: I had an immediate connection with Whitney and was so aligned with her vision for the Bumble brand. I had a strong gut-feeling that Bumble was going to be big and I needed to be a part of it.
Q: In your role, what does a normal day look like?
A: I'm thrown into new experiences all the time. A constant part of my job is forming Bumble's business strategy, both in Australia but also in Asia Pacific.
Q: What are your resources for keeping up to date with the industry?
A: It's so important to be across news, culture and the latest trends in business and technology. I'm consistently on social media for work, but the best resources are our users and the brands we work with.
Q: What do you do when you're feeling uninspired?
A: I'll often reach out to my sisters or friends. I also think you just need to take a break, change up your surroundings and get other people involved. I'll call a meeting if I'm stuck on something, move everyone out of the office and go somewhere else to work on the task.
Q: What's the most difficult part of your job?
A: Knowing when and how to switch off. Separating personal and business opinions is something I am consistently working on.
Q: When it comes to networking professionally, what are your three top pieces of advice?
A: My number one tip is to trust your instincts. My second tip: I overcame my lack of professional confidence by finding a mentor with a wealth of experience. My third tip is to never be afraid to put yourself forward and speak up.
Q: What does it mean to you to be a woman in a position of leadership in 2019?
A: That I have a responsibility to inspire positive change.
Q: What's something about the tech industry right now that has you excited?
A: I'm excited at the idea that we all need more time away from tech.
Bumble Hires Global Creative Director
THE DRUM – May 11 – Bumble has hired Drew Jaz as its first global creative director, handing him a remit to grow the brand’s internal creative team into a functioning in-house agency. He led the Intel account at Mcgarrybowen in San Francisco and worked closely with the brand's now-defunct in-house shop, Agency Inside. Jaz will contribute in a creative capacity to Bumble's ongoing projects, including its print magazine that launched recently in collaboration with Hearst's branded content studio.
China’s Tinder – Tantan – Is Rising in India
QUARTZ – May 9 – Tantan, China's favourite dating app, is now the fifth-most popular in India by combined monthly active users on iOS and Android phones, according to App Annie. In May 2018, Tantan did not feature among the top 10, but zoomed to the 4th position by July. It has since slid one spot following the launch of Bumble in December.
Top dating apps in India
(as on May 2018) (as on March 2019)
1. Tinder 1. Tinder
2. Happn 2. Happn
3. Azar 3. Azar
4. Badoo 4. Bumble
5. OkCupid 5. Tantan
Tantan translates in Mandarin to "talk." Launched in 2014, the app bears a high resemblance to Tinder, and was acquired by the Chinese social network Momo in February 2018. Tantan has ~90M registered users in China. The dating app has been advertising aggressively on TikTok.
Indian Women on Bumble Chat Twice as Much as Those Elsewhere
QUARTZ – May 9 – Bumble entered India in December 2018, at a time when the country was already flooded with online dating apps. But just five months later, the company says it has witnessed record-breaking success in the country. Indians have already started ~2M conversations on its platforms, says Priti Joshi, Bumble's global director of strategy. Also, ~60% of Indian women on Bumble are using at least two of its modes (Dating, Bizz, BFF), which is higher than in any other country.
Bumble’s Louise Troen on Censoring Dick Pics Using AI
THE NEXT WEB – May 9 – Bumble has recently introduced AI to automatically censor unsolicited dick pics to make online dating for women a safer and friendlier space. Starting in June, users of dating apps including Bumble, Badoo, Chappy, and Lumen will have access to the AI-based tool "Private Detector." The tool, which allegedly has a 98% accuracy in spotting nudes, will warn users of an image it deems as "lewd" or offensive. "Putting women's safety first is out top priority," says Louise Troen, Bumble's VP of Internal Marketing and Communications in the UK. "We have 1000s of moderators, all around the world, looking for it. AI is built into Bumble that can monitor and find images like this."
Whitney Wolfe Herd’s Work Diary
NEW YORK TIMES – May 9 – Bumble founder's week includes testifying before the Texas Legislature, planning a new headquarters and avoiding a lethally enthusiastic Great Dane. In addition to Bumble, the dating app that requires women to make the first move, Whitney Wolfe Herd, the company's founder and CEO, oversees an app for friends (Bumble BFF), an app for networking (Bumble Bizz), an app for gay men (Chappy), a print magazine (Bumble Mag), an investment fund (Bumble Fund), a film fund (Bumble Presents … The Female Film Force), a psychotherapeutic skin care line (Bumble Beauty), a restaurant concept (Bumble Brew), operations in nine countries, and a slew of celebrity investors and endorsers including Priyanka Chopra and Serena Williams.
Serena Williams and Bumble Select New Women-Owned Businesses for Investment
New Campaign to Use Dating Apps to Get Young People Registering to Vote
THE NEW EUROPEAN – Apr 26 – A new non-partisan campaign (Vote For Your Future) aiming to get young people registering to vote is set to use dating and social networking platforms to boost turnout at the European elections. Using platforms such as Bumble, the campaign hopes to achieve 15-20M views of its content before the EU elections are held on May 23.
by Sabrina Johnson
See full article at The New European
Badoo & Bumble’s “Private Detector” Uses AI to Detect Dick Pics
by Lucas Matney
See full article at Tech Crunch
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