Category: Bumble
Bumble’s Female Film Force Competition Selects Winning Projects
HOLLYWOOD REPORTER – June 12 – Five short film projects from teams of all-female writers, directors and producers will now receive funding from dating app Bumble. The Female Film Force, now in its second year and having expanded from the U.K. and Ireland to also include France and Germany, selects five short film projects from teams of all-female writers, directors and producers which get fully funded and supported by teams of mentors. This year, ~1,300 pitches were received. The five winning projects include a comedic drama about Queen Victoria's post-natal depression, a story about a British-Nigerian girl at a traditional English boarding school, a comedy about a grounded plane full of religious party animals, a French animation film about mental health and a German documentary shining a light on feminist views in Berlin. The funding will help launch these women into the industry.
Bumble and Hinge Are Trying to Get People to Meet up in Real Life
MARKETWATCH – June 5 – Bumble is opening a coffee shop and wine bar for New York City daters to get off their phones and meet up in real life. Dine, an app that launched in 2015, lets users match with people and their favorite restaurant and ask them out on the spot. Once a "Dine" request is accepted, users can confirm the time and day they'll meet up at a bar or restaurant they can book through the app. Hinge has also tried to encourage users to get off their phones. In March, it hosted open bar events in New York, LA, Miami and Chicago to celebrate "National Day of Unplugging" by inviting members to put their phone away and meet potential matches in person. One-third of people who have used online dating have never actually gone on a date with someone they met, according to Pew Research Center.
by Jeanette Settembre
See full article at Marketwatch
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Bumble Is Opening Up a Wine Bar
Bumble to Hire Global Emissary
THRILLIST – June 1 – Bumble is looking to hire one lucky person to take off on an all-expenses paid year-long dating adventure around the world. It will involve a 12-month stint spent traveling to various parts of the world to "go on dates, make friends, and create professional connections" with other Bumble users. All the while, he or she will be documenting his/her experience for Bumble's various social media channels, conducting "research," and occasionally creating editorial content for the company. The position is open to anyone older than 18. To apply, they'll need to swipe in the Bumble app until they see a card about the job pop up, then swipe right on it (it'll be live through the application deadline of June 14).
Marie Claire and Bumble Launch Glass Ceiling Awards to Celebrate Women’s Achievements
MUMBRELLA – May 29 – The inaugural Marie Claire and Bumble Glass Ceiling Awards will be held next month, with support from Estée Lauder, to recognise "women smashing gender boundaries in the workplace". Awards for eight categories will be handed out on 19 June in Sydney to both women and companies ensuring gender equality in their workplaces.
- Majority Rules Award: a business in which women make up the majority of the board or leadership team
- Pay Equity Award Family
- Friendly Award
- The Future Shaper Award
- Social Conscience Award
- Mentor Award
- The Ceiling Smasher Award: an iconic woman who has paved the way for other women
- Bumble's Making Moves Award: a people's choice award recognising local women who are smashing the glass ceiling in their chosen industry or making positive change in their community
Cointreau and Bumble Join Forces for Margarita Monday Dates
BUSINESSWIRE – May 21 – Cointreau, the iconic orange liqueur at the heart of The Original Margarita recipe, and Bumble partner for Margarita Monday events. Happening across New York City, Los Angeles, Austin, and Chicago throughout the months of May and June, these events are promoted and available for sign-up in the Bumble app.
This Is Why Michelle Battersby Quit Her Job to Join Bumble
Q: What was it about Bumble that spoke to you initially?
A: I had an immediate connection with Whitney and was so aligned with her vision for the Bumble brand. I had a strong gut-feeling that Bumble was going to be big and I needed to be a part of it.
Q: In your role, what does a normal day look like?
A: I'm thrown into new experiences all the time. A constant part of my job is forming Bumble's business strategy, both in Australia but also in Asia Pacific.
Q: What are your resources for keeping up to date with the industry?
A: It's so important to be across news, culture and the latest trends in business and technology. I'm consistently on social media for work, but the best resources are our users and the brands we work with.
Q: What do you do when you're feeling uninspired?
A: I'll often reach out to my sisters or friends. I also think you just need to take a break, change up your surroundings and get other people involved. I'll call a meeting if I'm stuck on something, move everyone out of the office and go somewhere else to work on the task.
Q: What's the most difficult part of your job?
A: Knowing when and how to switch off. Separating personal and business opinions is something I am consistently working on.
Q: When it comes to networking professionally, what are your three top pieces of advice?
A: My number one tip is to trust your instincts. My second tip: I overcame my lack of professional confidence by finding a mentor with a wealth of experience. My third tip is to never be afraid to put yourself forward and speak up.
Q: What does it mean to you to be a woman in a position of leadership in 2019?
A: That I have a responsibility to inspire positive change.
Q: What's something about the tech industry right now that has you excited?
A: I'm excited at the idea that we all need more time away from tech.
Bumble Hires Global Creative Director
THE DRUM – May 11 – Bumble has hired Drew Jaz as its first global creative director, handing him a remit to grow the brand’s internal creative team into a functioning in-house agency. He led the Intel account at Mcgarrybowen in San Francisco and worked closely with the brand's now-defunct in-house shop, Agency Inside. Jaz will contribute in a creative capacity to Bumble's ongoing projects, including its print magazine that launched recently in collaboration with Hearst's branded content studio.
China’s Tinder – Tantan – Is Rising in India
QUARTZ – May 9 – Tantan, China's favourite dating app, is now the fifth-most popular in India by combined monthly active users on iOS and Android phones, according to App Annie. In May 2018, Tantan did not feature among the top 10, but zoomed to the 4th position by July. It has since slid one spot following the launch of Bumble in December.
Top dating apps in India
(as on May 2018) (as on March 2019)
1. Tinder 1. Tinder
2. Happn 2. Happn
3. Azar 3. Azar
4. Badoo 4. Bumble
5. OkCupid 5. Tantan
Tantan translates in Mandarin to "talk." Launched in 2014, the app bears a high resemblance to Tinder, and was acquired by the Chinese social network Momo in February 2018. Tantan has ~90M registered users in China. The dating app has been advertising aggressively on TikTok.