Category: eHarmony

Grant Langston: Navigating eHarmony Milestones

Posted on January 28, 2026

LTR – Join us for an in-depth discussion with Grant Langston, the original marketing lead and former CEO of eHarmony. Grant reflects on the early days of eHarmony, the unique challenges of building and scaling one of the most renowned online dating platforms, and the pivotal moments that saved the company from bankruptcy. He also shares insights from his tenure as CEO where he navigated financial distress, legal battles, and evolving media strategies to turn eHarmony into a success story. Moving beyond eHarmony, Grant delves into his current role at Warehouse Exchange and the transformative impact of AI on business operations. This conversation provides valuable lessons on innovation, resilience, and the continuously evolving landscape of online dating.

[**See the video here on YouTube**]

The December LTR was kindly sponsored by Courtland Brooks

Reminder: LTR 47 With Grant Langston Is on Dec 3rd at 12pm EST

Posted on December 1, 2025

OPW – Grant Langston, former CEO of eHarmony, will join Mark Brooks for a conversation on the early days of eHarmony and the realities of building and scaling a major dating platform. Mark will also present the Top 10 Things Dating & Social Business Leaders Should Be Doing in 2026.

Free for full-time leaders in the online dating industry. To attend, email mark@courtlandbrooks.com.

Event image featuring Grant Langston, former CEO of eHarmony, and Mark Brooks, CEO of Courtland Brooks, on stage with an audience in the background.

The Most Popular Dating Apps in the U.S.

Posted on December 1, 2025

STATISTA – Bumble and Tinder are the most popular dating apps in the U.S., according to Statista Consumer Insights. 35% of U.S. dating app users said they had used Bumble in the past 12 months, compared to 37% for Tinder. In the following ranks were Badoo, Plenty of Fish and Hinge. 

See full article at Statista

Bar chart displaying the popularity of dating apps in the U.S., highlighting Tinder (37%) and Bumble (35%) as the most used, followed by Badoo, Plenty of Fish, Hinge, eharmony, BlackPeopleMeet, and Match.

eHarmony Faces Court Over Auto-Renewal Complaints in Australia

Posted on June 2, 2025

eHarmony logoTHE GUARDIAN – The ACCC (Australian Competition and Consumer Commission) has taken eHarmony to federal court, alleging the dating platform misled users about subscription costs and automatic renewals. Hundreds of consumers claim they were unaware their limited subscriptions would auto-renew, sometimes leading to charges over $400 and debt collection notices. The ACCC argues eHarmony gave the impression subscriptions would not renew automatically, while eHarmony contends renewal terms were clearly shown near the payment button and in the site's terms and conditions. The case also questions eHarmony's "free" tier, which the ACCC says offered minimal functionality to users.

by Josh Taylor
See full article at The Guardian

See the top news on eHarmony

New Study Links Dating App Use to Hormonal Fluctuations Across Genders

Posted on April 10, 2025

Swipe right
MIRROR.CO.UK – New research by eHarmony and Imperial College of Business shows that dating apps influence hormone levels like dopamine, cortisol, and testosterone. Swiping, matching, and notifications activate the brain's reward system, creating a cycle similar to gambling. While this can lead to excitement and emotional highs, it also causes fluctuations that may affect mood, stress levels, and energy. These effects are seen across all genders, with both positive and negative hormonal shifts depending on the outcome of interactions.

by Danielle Canagasuriam
See full article at Mirror.co.uk

See the top news on eharmony

The Science Behind Dating Algorithms: Can Technology Really Find Your Soulmate?

Posted on December 10, 2024

Dating apps use AI and machine learning to refine compatibility predictionsTECH BULLION – Dating algorithms streamline modern matchmaking by analyzing user data, preferences, and behaviors. Platforms like Tinder and eHarmony use AI and machine learning to refine compatibility predictions, offering efficiency and expanding dating pools. While algorithms excel at filtering choices and suggesting matches, they fall short on intangible elements like chemistry and nonverbal cues. Concerns include biases, choice overload, and data privacy risks. Emerging trends like biometric matching and VR dating promise further innovation. However, love remains unpredictable, and algorithms serve as tools rather than guarantees for meaningful connections.

by Abdul Basit
See full article at Tech Bullion

See the top news on eharmony
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Dating App Ad Spending in 2024 Set to Surpass 2023, With Bumble Leading the Charge

Posted on October 23, 2024

Tinder advertisingMEDIA POST – Dating app ad spending in 2024 is set to surpass 2023's total, with the top six apps (Bumble, eHarmony, Grindr, Hinge, Match.com, and Tinder) spending $147M by July, compared to $220M for all of 2023. Bumble has overtaken Tinder as the top advertiser, spending $44M, driven by a major rebranding effort. Despite a rise in consumer burnout with dating apps, including 78% reporting occasional fatigue, platforms are increasing their marketing to regain interest. Match Group plans to boost marketing for Hinge and Tinder in Q3, while Bumble will also increase its Q4 spending to attract users.

by Danielle Oster
See full article at Media Post

GLAAD and eharmony Report Reveals LGBTQ+ Dating App Challenges and Insights

Posted on October 19, 2024
Glaad and eharmonyGLAAD.ORG – GLAAD and eharmony released a report on how LGBTQ+ individuals navigate dating apps and pop culture. Key findings include that 45% of transgender and nonbinary daters avoid disclosing their gender due to fears of fetishization, and concerns about bullying are three times higher among trans participants compared to cis participants. Additionally, 74% of LGBTQ+ respondents believe bisexuality is misunderstood, with 30% of Bi+ daters reporting being fetishized by men. Among cis women, 41% use dating apps to explore their identities, with 61% experiencing deeper emotional intimacy when dating women. The report underscores the need for safer, more inclusive spaces for LGBTQ+ people in dating and society.

See full article at GLAAD.ORG

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eharmony Survey Uncovers Men’s Struggles in Modern Dating

Posted on September 30, 2024

eHarmony logoASKMEN – eharmony's "The New Leading Man" survey of 2K adults highlights challenges men face in dating. Key findings include height bias (42% of Gen Z and 35% of millennials wouldn’t date shorter men), financial pressure (23%), and concerns about sexual performance (31%).

by Ian Stobber
See full article at AskMen

See the top news on eharmony

ProSiebenSat.1 & ParshipMeet Group Q2 Financial Results

Posted on August 26, 2024

ParshipMeet Group
PRESS RELEASE – ProSiebenSat.1 reported a solid 5% year-over-year revenue growth for Q2, reaching EUR 907M. The company is a significant player in European media, operating a variety of TV channels and digital platforms. Its Dating & Video segment, ParshipMeet Group, includes well-known dating platforms Parship, ElitePartner, eHarmony, and MeetMe. Despite the overall strong performance, this segment encountered some challenges, with revenues slightly declining by 9% to EUR 98M in Q2, including a 13% decrease in the Dating business and a 4% drop in Video revenues, largely due to a competitive market environment.

See full article at ProsiebenSat1 website

See the top news on ParshipMeet Group