Category: eHarmony

eHarmony And Tinder In The Matchmaking Space For Job Seekers

Posted on April 12, 2016

Job-search-300x300LA BUSINESS JOURNAL – Apr 11 – Both Tinder and eHarmony are moving into the HR industry. eHarmony launched Elevated Careers on April 1, a job site that uses algorithms to connect job candidates with companies by matching skills, personality, and company culture. Last month, Tinder acquired contact management app Humin, which could help CEO Sean Rad use Tinder's swipe feature for a networking app. Executives at online recruitment companies said eHarmony and Tinder might struggle to break into an industry crowded with competition. Dozens of online recruitment startups are launched each year, yet many of those companies are short-lived. Rad has talked for years of building a professional networking app. Tinder updated its app in November to allow users to include education and job info on their profiles. eHarmony has been working on Elevated Careers for about two and a half years. It is still working out pricing, but will likely charge companies $2,5K – $5K a year. The site is free for job seekers though premium features might be added later.

by Garrett Reim
See full article at LA Business Journal

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eHarmony Sees Revenue From Elevated Careers Late This Year

Posted on April 1, 2016

Eharmony elevated careers screenshotREUTERS – Apr 1 – eHarmony has signed on at least 2 big partners for 6-month trials – AT&T Inc and American Airlines, Dan Erickson said, adding that organizations with a workforce of around 1,000 would hypothetically pay $10K annually once the service is priced. "Our goal is to have 10 to 20 of those foundational partners on board to help us continue to refine the technology and pricing," he said. The company expects its recruitment business to account for about 60% of its total revenue within 3 years. eHarmony had expected 2015 revenue to grow to between $275 million and $350 million.

by Sai Sachin Ravikumar
See full article at Reuters

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eHarmony Finally Launches Website For Jobseekers

Posted on April 1, 2016

Elevatedcareers mar 16SHRM – Mar 31 – Elevated Careers by eHarmony aims to create perfect match for employers. eHarmony's Elevated Careers aims to match candidates with immediate supervisors in three areas: areas: skills, culture and personality, said Dan Erickson, GM of Elevated Careers. For now, only one-on-one matching is available on the site. The company hopes to match new candidates with their potential colleagues, too. Eventually, everyone involved would need to take a 15-20 minute survey of 150 questions. Software company Burning Glass Technologies, which provides the HR sector with resume processing and predictive matching, is eHarmony's partner on skills assessment. But it will use its own algorithm to match people based on 16 facets of company culture and eight personality factors.

by Aliah D. Wright
See full article at SHRM

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eHarmony Is Launching A Dating Site For Animals

Posted on April 1, 2016

Eharmony april foolNEWS.COM.AU – Apr 1 – eHarmony is partnership with WILD LIFE Sydney Zoo to launch a new dating platform specifically designed for animals, where pet owners can find fluffy, scaly or even prickly partners using eHarmony's famous Compatibility Matching System. WILD LIFE Sydney Zoo's vets and keepers have reportedly been working closely with eHarmony's relationship experts to perfect the dating website's well-known compatibility matching system for animals, working with different animals at the Zoo including Davey the Quokka, Jack the Koala and Candy the Sugar Glider.

by Shoba Rao
See full article at News.com.au

eHarmony Continues ‘Brains Behind The Butterflies’ Campaign With Fresh Ad

Posted on March 14, 2016

THE DRUM – Mar 13 – The campaign is based on the concept that other sites use only basic information to find users a match. The ad shows single woman who lists being a ‘foodie’ in her profile – paired with a giant pig.

by Jennifer Faull
See full article at The Drum

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Elevated Careers To Debut On March 30

Posted on March 11, 2016

Elevatedcareers mar 16SHRM.ORG – Mar 10 – Starting March 30, eHarmony hopes to do for careers what it has done for dating: help people make the perfect match. eHarmony has been working on the career-matching site for more than two years now. Elevated Careers will pair applicants and jobs based not just on skills and qualifications but also cultural fit and the personality traits.

by Aliah D. Wright
See full article at SHRM.org

By Aliah D. Wright 
By Aliah D. Wright 
By Aliah D. Wright 
By Aliah D. Wright 

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Tinder Is The Darling Of The Press

Posted on February 24, 2016

News coverage picOPW – Feb 23 – The press just loves Tinder. In our "Best And Worst Press Coverage" overview, Tinder was the absolute winner in 2015. The mobile dating app appeared in the news on a daily basis with mainly positive press hits (except when CEO Sean Rad was interviewed;).

Here is the list of dating sites/app with best press coverage:

  1. Tinder
  2. Match.com
  3. eHarmony
  4. Grindr
  5. POF
  6. OKCupid
  7. Happn
  8. Bumble
  9. The Grade
  10. Hinge

The worst press coverage:
On the other site, for AshleyMadison 2015 was an exceptionally horrendous year. The site was hacked, members data was leaked online, and lawsuits followed; without a doubt AshleyMadison was the company with the worst press coverage of all. 

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How eHarmony Stays Relevant In The Age Of Tinder And Match

Posted on February 16, 2016

Eharmony logo new may 13IBTIMES – Feb 14 – "We know how to do this one thing. If the world is not interested in this one thing. We will go out of business," Grant Langston, eHarmony's VP of brand marketing, said. That "one thing" was match people for serious relationships. When the founders pitched the idea back in 2000s, people would laugh. At that time, online dating was primarily for sex. But 16 years later, eHarmony is one of the leaders with ~11.9% of the $2.4B online dating industry (IBISWorld). "eHarmony is a relationships company. Match is a relationship company, but I think eHarmony picks up where Match leaves off,” said Mark Brooks, an online dating app consultant. With its over decade of experience, eHarmony is not a young player. And at 80 years old, its CEO Neil Clark Warren is far much older than other leaders in the field like Tinder's 29-year-old CEO, Sean Rad. But eHarmony is seen as still able to innovate. At this year's iDate, eHarmony was awarded the title of most innovative company. Next month, eHarmony launches Elevated Careers, a shot at matchmaking for the job market.

by Kerry Flynn
See full article at IBTimes

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81-Year-Old eHarmony Founder On Gay Marriage And Tinder

Posted on February 13, 2016

Eharmony-neil-warren-780x439CNN.COM – Feb 12 – After 16 years in the business, Dr. Neil Clark Warren is still committed to helping people find love. Warren is the 81-year-old co-founder and current CEO of eHarmony. In 2005, the company was sued for discrimination of same-sex couples. To settle a lawsuit, eHarmony launched Compatible Partners, a site for gay and lesbian singles. 350K of its members fled eHarmony out of principle. The company originally started as a Christian dating site. "We didn't want to pretend to be experts on gay and lesbian couples," said Warren. "We're not anti-gay at all… It's a different match." "We've had quite a number of same-sex marriages," he said. Warren doesn't see dating apps as threats to his business. "We don't discourage people from Tinder," he said, adding that apps like Tinder are primarily used for dating and hooking up – not marriage.

by Sara Ashley O'Brien
See full article at CNN.com

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eHarmony Can Grow 50% In Australia

Posted on February 8, 2016

Eharmony australia logoTHE AUSTRALIAN – Feb 8 – eHarmony says it can increase revenues from Australia, its biggest international market outside the US, by 50% in next two years. President and COO Armen Avedissian said Australia represented 10% of eHarmony's global revenue, with ~2.8M registered users. "There is so much opportunity with mobile," he said, noting the Australian business was profitable soon after its launch. The fastest-growing demographic of eHarmony is 25 to 35 years, while ~60% of users now come through mobile platforms.

See full article at The Australian

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