LIFEHACKER.CO.UK – Apr 26 – The best time to find love online is on Tuesdays at 2pm, according to the latest eHarmony research. The eHarmony team conducted a study of 800K log-ins to identify the peak hours throughout the week for finding and arranging a date. They discovered ten big online dating spikes and nine of them happen on a Monday and Tuesday around lunch time.
Category: eHarmony
eHarmony Is Looking For A New Marketing Director For Australia
ADNEWS.COM.AU – Apr 19 – The marketing director will lead all marketing efforts in Australia across offline, online acquisition, brand, creative and CRM. eHarmony's current senior marketing manager, Lynsey Tomkinson, is moving back to the UK.
by Pippa Chambers
See full article at AdNews.com.au
This post also appears on InternetDatingJobs.
eHarmony And Tinder In The Matchmaking Space For Job Seekers
LA BUSINESS JOURNAL – Apr 11 – Both Tinder and eHarmony are moving into the HR industry. eHarmony launched Elevated Careers on April 1, a job site that uses algorithms to connect job candidates with companies by matching skills, personality, and company culture. Last month, Tinder acquired contact management app Humin, which could help CEO Sean Rad use Tinder's swipe feature for a networking app. Executives at online recruitment companies said eHarmony and Tinder might struggle to break into an industry crowded with competition. Dozens of online recruitment startups are launched each year, yet many of those companies are short-lived. Rad has talked for years of building a professional networking app. Tinder updated its app in November to allow users to include education and job info on their profiles. eHarmony has been working on Elevated Careers for about two and a half years. It is still working out pricing, but will likely charge companies $2,5K – $5K a year. The site is free for job seekers though premium features might be added later.
by Garrett Reim
See full article at LA Business Journal
eHarmony Sees Revenue From Elevated Careers Late This Year
eHarmony Finally Launches Website For Jobseekers
SHRM – Mar 31 – Elevated Careers by eHarmony aims to create perfect match for employers. eHarmony's Elevated Careers aims to match candidates with immediate supervisors in three areas: areas: skills, culture and personality, said Dan Erickson, GM of Elevated Careers. For now, only one-on-one matching is available on the site. The company hopes to match new candidates with their potential colleagues, too. Eventually, everyone involved would need to take a 15-20 minute survey of 150 questions. Software company Burning Glass Technologies, which provides the HR sector with resume processing and predictive matching, is eHarmony's partner on skills assessment. But it will use its own algorithm to match people based on 16 facets of company culture and eight personality factors.
eHarmony Is Launching A Dating Site For Animals
eHarmony Continues ‘Brains Behind The Butterflies’ Campaign With Fresh Ad
THE DRUM – Mar 13 – The campaign is based on the concept that other sites use only basic information to find users a match. The ad shows single woman who lists being a ‘foodie’ in her profile – paired with a giant pig.
Elevated Careers To Debut On March 30
SHRM.ORG – Mar 10 – Starting March 30, eHarmony hopes to do for careers what it has done for dating: help people make the perfect match. eHarmony has been working on the career-matching site for more than two years now. Elevated Careers will pair applicants and jobs based not just on skills and qualifications but also cultural fit and the personality traits.
by Aliah D. Wright
See full article at SHRM.org
By Aliah D. Wright
By Aliah D. Wright
By Aliah D. Wright
By Aliah D. Wright
Tinder Is The Darling Of The Press
OPW – Feb 23 – The press just loves Tinder. In our "Best And Worst Press Coverage" overview, Tinder was the absolute winner in 2015. The mobile dating app appeared in the news on a daily basis with mainly positive press hits (except when CEO Sean Rad was interviewed;).
Here is the list of dating sites/app with best press coverage:
- Tinder
- Match.com
- eHarmony
- Grindr
- POF
- OKCupid
- Happn
- Bumble
- The Grade
- Hinge
The worst press coverage:
On the other site, for AshleyMadison 2015 was an exceptionally horrendous year. The site was hacked, members data was leaked online, and lawsuits followed; without a doubt AshleyMadison was the company with the worst press coverage of all.
How eHarmony Stays Relevant In The Age Of Tinder And Match
IBTIMES – Feb 14 – "We know how to do this one thing. If the world is not interested in this one thing. We will go out of business," Grant Langston, eHarmony's VP of brand marketing, said. That "one thing" was match people for serious relationships. When the founders pitched the idea back in 2000s, people would laugh. At that time, online dating was primarily for sex. But 16 years later, eHarmony is one of the leaders with ~11.9% of the $2.4B online dating industry (IBISWorld). "eHarmony is a relationships company. Match is a relationship company, but I think eHarmony picks up where Match leaves off,” said Mark Brooks, an online dating app consultant. With its over decade of experience, eHarmony is not a young player. And at 80 years old, its CEO Neil Clark Warren is far much older than other leaders in the field like Tinder's 29-year-old CEO, Sean Rad. But eHarmony is seen as still able to innovate. At this year's iDate, eHarmony was awarded the title of most innovative company. Next month, eHarmony launches Elevated Careers, a shot at matchmaking for the job market.