OPW – Jan 11 – In an open letter to its members, Grant Langston, CEO of eHarmony, announced more new changes to their communication system that will be coming this month. He admitted that eHarmony's communication platform was too old and could not keep up with mobile expectations. Kudos to Grant for listening to eHarmony's users, and making some big changes.
Category: eHarmony
What Is It Like To Date While Blind?
by Alexandra E. Petri
See full article at Washington Post
Mark Brooks: This Washington Post reporter appears to have not appreciated Tinder's refusal to comment. Granted, its not the easiest question to handle. This is where the help of a trusted intermediary can come in handy. When I handle press calls for my clients I act as an analyst, and am quoted as such. The press trust me to guide them to the right spokespeople, and to guide them on the 'fit' of their subject matter. Please see CourtlandBrooks.com.
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eHarmony’s New CEO Grant Langston Shares His New Vision
OPW INTERVIEW – Dec 23 – eHarmony is now easier, quicker and more open. Grant is the new CEO of eHarmony and describes how the company has changed in the last few months, and what's to come. – Mark Brooks
Post by Mark Brooks @ Courtland Brooks.
eHarmony’s Major Update – Long Questionnaire Is Optional
PR NEWSWIRE – Dec 15 – Starting in January, eHarmony users can now see why they're compatible with a feature called "The Two Of You Together". They will be able to see the matches who score at an advanced level of compatibility and also why. Also anyone will be able to build a basic profile by answering a few quick questions and within ten minutes or less, start receiving matches. Users can then dig deeper on their own time to complete eHarmony's in-depth personality survey but this is no longer necessary to participate.
EliteSingles To Pump Up TV Advertising
NY POST – Dec 11 – EliteSingles is currently the third-largest US TV dating advertiser behind Match and eHarmony, but plans to turn up the volume to ensure it nabs between 5k – 6k new customers a day. The company is currently signing 3k – 4k, it says. The company is backed by Rocket Internet and Holtzbrinck Ventures, and the US is its fastest-growing market.
eHarmony User Data Reveals The Biggest Relationship Mistakes
BUSINESSWIRE – Dec 1 – eHarmony has released user data from its 600k subscribers that revealed Dating Dealbreakers for both men & women, with being rude taking the top spot. 77% of men and 79% of women say that rudeness will end the relationship, lying came in third with 61% of men and 62% of women saying they wouldn' tolerate it. About 4 out of 5 men say they are fine dating someone who still lives with parents, but more than half of women say they won't date someone who hasn't moved out. Drinking is a much more acceptable behavior than smoking.
eHarmony CEO Wants To Court The Tinder Crowd
eHarmony To Host Speed Dating Event In Australia
KCBS Radio Interview With Mark Brooks
So, how old is older?
Actually the fastest growth groups are the 25-34 and 55-64. Both groups have more than doubled over the last year or so in terms of usage on mobile dating apps.
Are there are enough older folks on there to make it worth their while?
Well, there are a lot more 25-34, but the 55+ range is the fastest growing segment.
Why do you think this is?
People are using their mobile devices more in that age group, so there is a natural progression of people warming up to the idea of meeting more friends and romantic partners.
I can see older folks going online to try and find dates, but isn't Tinder mostly known for being a hookup site?
They will graduate from this eventually, but it's very simplistic. Tinder became very successful, because it is very simple and came at just as the industry was staring to make things more complicated.
The other end of the market is more meaningful oriented dating, with eHarmony and POF positioning themselves as more serious. People will tend to want to have more meaningful relationships. There is a saying that, "men will lie about wanting a long term relationship, while women will lie about wanting a short term one," so it will really be up to the women to decide if they want to continue to use Tinder, or if they will they drive usage to the more sophisticated services.
Is it more men joining Tinder than women in the older category?
The older category runs more toward women in general. Once we get into the 50+ range, the guys tend to hide more for some reason. In the younger range we tend to see more guys, while the older range is less active.
What do you think the future will be of dating?
I don't think people want to put the time into creating a profile or answering 200 questions. They want to have it be fairly effortless. So, as I look further into the future, I think computers and all these apps we're putting little pieces of ourselves into, that we are allowing to get to know us better, they should feed into a central character profiler. Look at systems like Acxiom, which is a huge marketing database that has a lot of information gathered over the years about individuals, and companies likes Google that have also positioned themselves to know us very well. Ultimately, I think single people will demand more because they don't want to fall in love with the wrong person. So, the value will be there for them to work with the leading dating services and give them more information that will help them do better with compatibility profiling.
Former eHarmony President Works Now For Elevated Careers’ Competitor
BUSINESSWIRE – Sep 15 – Comparably, the company that makes workplace compensation more transparent, is hiring Armen Avedissian as its Chief Marketing Officer. He will lead all aspects of marketing and growth for the company. The company is currently expanding its platform to help match the best employees and employers to work together.