Category: eHarmony
Algorithmic Insights Can Help Us Become Better People
SINGULARITY HUB – Sep 19 – In an interview at Singularity University's Global Summit in San Francisco, J. Galen Buckwalter said the quantitative study of personality is finding new tech applications. Buckwalter developed the matching algorithm at eHarmony and is now chief technology officer at psyML. His work focuses on the quantitative analysis of personality traits and how a better understanding of human behavior can lead to more human technology. Watch the interview in full for more on psychometrics, current and future applications in technology, and where the pioneer of online dating met his wife.
eHarmony Has Eyes For Direct Response On Social
DIGIDAY – Sep 18 – After years of resistance, eHarmony is ready to commit to social media. eHarmony is recruiting marketers to turn the medium, which it has previously used for brand building, into a direct-response channel. CEO, Grant Langston, plans to expand its marketing team. "We have all these [search, display, affiliate and social] functions, but we want to bring in fresh perspectives and try new tricks," added Langston. He was coy about what those "new tricks" could be but revealed the lifestyle articles it publishes on social networks such as Facebook are its "best-performing tool." eHarmony's most recent social media efforts have focused on brand building by using humor.
eHarmony Skills Coming To Amazon’s Alexa
Work Life Balance Q&A With eHarmony CEO, Grant Langston
HUFFINGTON POST – Aug 29 –
Q: What does your day look like?
A: There is no typical day in my life. Some days I have 10 meetings, and each is about a completely different part of the business. My first activity every day is crafting my calendar. John Wooden said, "Make every day your masterpiece," and that is brilliant advice.
Q: What are your work life balance goals?
A: I'm a big believer in the stoic philosophy of only being focused on the things that you control. I can't control whether people use eHarmony, but I can drive our staff to make our apps work better, match better, and be easier to use. To be truly effective in my role, I need to spend time with my children. I have to exercise and stay physically strong. Stephen Covey called it "sharpening the saw". If you're going to work every day with a dull saw, you're not doing anyone any good.
Q: How has your work life balance changed throughout the years?
A: I can remember in my 20's being in the grip of a terrible depression. I went to see a psychologist. I told her that my real passion was making music, and I just wanted an undemanding day-job to make money for expenses. She said, "This is why you're depressed." She told me that I had plenty of mental and physical energy to work an engaging job in the daytime and play music at night. It completely changed my life.
Q: Do you have any tips for balancing career, kids, and the marriage?
A: People like to say, "Marriage takes work." I think that's crazy. Marriage takes attention. My best advice for work and family is simple…When I'm at work. I'm at work. I don't chat with my wife or friends at work. But when work is over…I'm not working!
Eharmony Has Introduced Its New Logo
DIGITALARTS – Aug 30 – Eharmony has fully transformed its self-described "frozen in time" logo, making it the most significant refresh for the brand in 17 years. Despite previous attempts to refresh the logo, nothing seemed to "feel right" until designer Shaily Savla was asked to redesign the company's logo along with a whole team. Eharmony has also dropped the capital 'H' placed after the 'e' that's defined the brand since the early 2000s.
Liberals And Conservatives Can’t Even Use The Same Dating Apps
by Kari Paul
See full article at MarketWatch
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eHarmony Is Selling Elevated Careers
MIAMI HERALD – Aug 17 – Boca-Raton startup Candidate.Guru, provider of a recruiting technology platform that matches job candidates to employers, has acquired Elevated Careers by eHarmony, an employee engagement, personality and skills matching solution. Terms of the deal were now disclosed, but eHarmony will become a shareholder in the company. Candidate.Guru, founded in 2014, uses artificial intelligence and machine learning to help companies better vet and rank their candidates. Candidate.Guru will sell Elevated Careers as a separate product rather than incorporating it into Candidate.Guru's product, at least initially. Dan Erickson, general manager and VP of Elevated Careers, will join Candidate.Guru and be based in Los Angeles.
by Nancy Dahlberg
See full article at Miami Herald
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More Dating Apps Are Hosting Real Life Events
by Sarah Swain
See full article at Herald Sun
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Dating For Money May Actually Work
by Diana Wertz
See full article at Huffington Post