FINANCIAL REVIEW – Mar 9 – Grant Langston is the first CEO who's recorded half-a-dozen albums, toured Europe with his band, the Supermodels, played as a warm-up act to Ben Harper and written music for TV and film, including the HBO series True Blood. Langston balances his musical career with being CEO of eHarmony. Australia is eHarmony's second-largest market and accounts for ~9% of its revenue. The site has 750k paid subscribers here. "It's been neglected for too long," he says. According to IBISWorld, Australian online dating revenues have doubled in the past decade to $147M but this counts only revenue for Australian companies such as RSVP, not foreign sites such as eHarmony or Match.com. "The biggest challenge eHarmony has had is resting on its laurels," says Langston. "I arrived with a long list of things I wanted to do". People are more price sensitive now than they were 10 years ago. We want to be on the side of providing so much value that the price was worth it." The questionnaire continues to distinguish eHarmony from other sites. eHarmony is now exploring humour questions and Facebook data as other information that could be added to the way it matches couples. In the future, Langston expects there could be matches made based on DNA.
Category: eHarmony
A Day In The Life Of Grant Langston, CEO Of eHarmony
THE MEMO – Feb 23 – Grant Langston is a veteran eHarmony employee. He joined way back in 2000 as one of the first employees. He was promoted to CEO last year.
Q: What part of your morning routine sets you up for the day?
A: I'm up about 6am. I have two small children and I work hard to make the mornings about connecting with them and my wife.
Q: What apps do you use to be more productive?
A: WunderlistWunderlist: The best to-do list I've ever seen.
Evernote: I use this as a filing cabinet for personal items.
iXpenseIt: To track expenses.
IFTTT: Another little tool for shortcuts.
CloudBeats: I've put my large music collection in Dropbox and CloudBeats lets me play it.
SeatGuru: If you travel a lot, it's a great way to avoid ending up in the quirky seat that will hurt your back.
Q: How many people, outside of family, do you meet in a day?
A: This varies greatly. One of the things I like most about this role is the wide range of possibilities.
Q: What book have you read, either recently or in the past, that has inspired you?
A: The Hard Thing About Hard Things by Ben Horowitz. This is the book for the wartime CEO.
Q: What advice would you give for people who are eager to get into your industry?
A: Find a place that's doing the work you want to do, preferably a company that's small and struggling, and reach out to them.
Q: Are you sending emails in the night? Or do you have a wind down routine?
A: I've learned to be sensitive to that.
Q: If you could ask your idol one question, who would it be, and what would you ask?
A: If I only had one question I would pick someone who went through the most dire circumstance, Abraham Lincoln. The question would be: "What's the best want to enjoy life and maintain perspective when the pressure is on and the chips are down?"
I see so many leaders consumed by their fight. They seem to be hating every minute of their work life. There's a real skill to having fun when times are hard.
by Oliver Smith
The full article was originally published at The Memo, but is no longer available.
eHarmony Is Gearing Up For A Battle To Win Back Millennials
BUSINESS INSIDER – Feb 18 – Historically, eHarmony has not thought of swipe-based apps as competitors, since they tend to cater to more casual daters. But there are plenty of people who now use those apps to look for long-term partners — on Tinder it's 80% of users. By last count, eHarmony has ~750k paid subscribers and 10M active users, which is about the same number it's had since 2012. Tinder, meanwhile, has ~1M premium users and 50M people using the app. eHarmony CEO says business is still strong, even if it's not growing. His primary goal for 2017 is to increase user satisfaction. The company is currently a research into people's senses of humor to incorporate that into its matching algorithm. The company is also making other small fixes attempt to help the app feel fresher.
eHarmony Succeeds In Opposing Registration Of “Matchedharmony”
LEXOLOGY – Feb 13 – The UK IPO refused an application of Robert Magill to register the mark "matchedharmony" in relation to "online dating via a website; dating services". The opposition was filed by A.A. Thornton & Co. on behalf of eHarmony. The opposition was based on eHarmony's registered rights in the mark eHarmony as well as their common law rights.
How eHarmony Uses Machine Learning To Help People Find Love
FORTUNE – Feb 14 – Over the years, eHarmony has added photos and made its clunky interface easier to navigate. That, however, hasn't stopped Tinder and Bumble from stealing users away. "People do end up on those sites looking for relationships, and we see that as our challenge," says eHarmony CEO Grant Langston. Langston says users like the "swipe friendly" dating apps because they are "cheap and easy." But they don't have 16 years worth of rich data. eHarmony collects demographic data, psychographic data (likes, interests and habits), and behavioral data (actions taken on the site). eHarmony's research team also conducts research on couples who met through the site. eHarmony's in-house psychologists and data scientists feed that information into machine learning algorithms that help match compatible users. "That data lets us optimize the site and the process for a number of variables," Langston says.
eHarmony: Trump Win Has More People Looking For Love
BBC.COM – Feb 14 – Use of online dating site eHarmony spiked by 35% in the US in the days that followed the Republican's victory. Grant Langston, CEO of eHarmony, said that the increase in activity on his site was reminiscent of those seen after the 9/11 attacks. "When times get unpredictable, people just want to be with someone," he said.
Biometrics, Real-time Data Poised To Change Dating
SF CHRONICLE – Feb 13 – Innovators like to envision a future in which technology will streamline, simplify and democratize love in its many phases – from dating to sex to marriage and even heartbreak. Virtual reality and apps can be used to simulate sex and intimacy. Facebook last year introduced a "take a break" function that allows people getting over romantic relationships to control how much they do or don't see of their ex. Others online dating services uses biometrics and science to match people. eHarmony CEO Grant Langston said the company will incorporate more advanced scientific tools. "I can see a day where people take a swab of their cheek to get a DNA-level analysis of what they would be attracted to," he said. Some dating sites/apps are getting people to put down their devices and meet in person. "You won't get a sense of that real chemistry until you're meeting face-to-face," said Mandy Ginsberg, CEO of the Match Group. Lesbian dating app Her started hosting in-person events last year.
by Marissa Lang & Dominic Fracassa
See full article at SF Chronicle
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In Swipe Era, eHarmony Tries To Avoid Getting ‘Frozen In Time’
CNBC – Feb 10 – eHarmony, the 16 year old company, still uses an extensive questionnaire with 150 questions. Founder and former CEO Dr. Neil Clark Warren is still seen in TV ads. New eHarmony CEO Grant Langston admitted: "The way we do it has been frozen in time." He said an antiquated communication process had left the product feeling dusty. Langston has been trying to make the use of eHarmony easier. One change is letting people take the questionnaire a little at a time.
eHarmony: The Science Behind “The Spark”
MASHABLE – Feb 8 – According to this TED-Ed video, all five our senses play a role when it comes to physical attraction. Sight is the most obvious, though the perception of visual beauty can change dramatically once someone starts talking. More and more, however, attraction is being defined by the way someone makes us feel, and that is driven by how two people spark off each other. It can be that undefined reason why we instinctively flirt with one person and not another. According to eHarmony's study of ~1K Australian singles, the three ingredients for 'the spark' include: Easy flow of conversation, how much the person makes you laugh and how quickly you feel at ease around them. 50% of Australian singles expect sparks to fly by the end of the first date, and only 12% believe it's something that can develop over time. Long term happiness seems to blossom when there is more similarity.
How Dating Sites Use Behavioural Techniques
SMART COMPANY – Feb 6 – How do eHarmony and Aussie RSVP get customers to pay? RSVP offers low barriers to entry to acquire users. People can search, view profiles and express interest for free. eHarmony provides a much more limited experience for non-paying customers. Once people have joined, the sites work hard to convert users to paying customers. They use tension to drive conversion by withholding something of value. eHarmony withholds access to photos and RSVP withholds the ability to correspond. The key is to hold something back that customers value so you can entice them to upgrade. Both eHarmony and RSVP have been careful about how they present pricing options to their customers. Rather than spelling out the total price, customers are presented with the cost per month (eHarmony) and cost per bundle of "stamps" (RSVP). Use sequencing and cost per unit to advantage where possible. Use design to attract attention. RSVP uses a more vividly coloured and boxed design to drag customer attention toward the Premium membership option. Also, a great way to overcome customer anxiety about a purchase is to offer a guarantee.
by Bri Williams
See full article at Smart Company
