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Category: eHarmony

Talking Online Dating with eHarmony’s New CEO

Posted on July 24, 2017

Eharmony grant langston officialHUFFINGTON POST – July 18 – Grant Langston took over the helm of eHarmony last year.

Q: How do you see the current state of the industry?
A: There is a kind of fatigue that sets in with swiping services. Lots of casual people pedaling around exchanging "Hey, What's Up?" texts. The number of actual dates is, often, pretty low. I think most people want to know that the app or service they're using is going to give them a better result than meeting someone in a bar. That's the premise for our business.

Q: What are some of the challenges?
A: eHarmony is a 17-year-old tech company and that alone is a challenge. Our communication platform was antiquated. We trashed it and built a new system that is faster and helps create more communication between people.

Q: What makes eHarmony different?
A: eHarmony is built on science. Looking forward, I think people are going to want to understand why they are being matched to someone. eHarmony is also leading the industry in background verification.

Q: You worked your way up the corporate ladder to become the CEO. Do you have any advice for executives hoping to follow in your footsteps at their respective organizations?
A: Every company and every CEO I know wants three things from employees…. energy, execution, and ideas. You want to be an excellent source of these.

The full article was originally published at Huffington Post, but is no longer available.

Summarized by the Courtland Brooks team

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eHarmony CEO Talks About Scammers And New Trends

Posted on July 11, 2017

Eharmony grant langston 2017 july cutFINANCIAL MAIL ON SUNDAY – July 10 – eHarmony was founded in 1999 and unlike many start-ups it has survived and has registered 70M people worldwide. It launched in the UK in 2009 and expects to have 5M British members by the end of this year. eHarmony remains a privately owned firm backed by some of Silicon Valley's leading private equity groups. Grant Langston is known in LA music circles as a member of the California-based rock-cum-country band Grant Langston and The Supermodels. He joined eHarmony close to the start, thinking he would work there for six months. Last year, he took over as CEO. eHarmony is no longer a site just for those in their mid-30s and 40s on second marriages, as it was before. Now 15% of those signed up are 60+ and even those in their 20s are swapping from Tinder-type hook-up apps to relationship sites such as eHarmony.

by Louise Cooper
See full article at ThisIsMoney.co.uk

See all posts on eHarmony

Summarized by the Courtland Brooks team

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Tech Podcast With eHarmony’s Chief Scientist

Posted on May 19, 2017

Eharmony steve carter1THE GUARDIAN – May 19 – Dr Steve Carter, chief scientist at eHarmony, talks about the company's use of algorithms and memes to make real-world dating more successful.

Listen to the podcast on Guardian website

See all posts on eHarmony

Summarized by the Courtland Brooks team

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VR Dating May Be The New Normal Very Soon

Posted on April 27, 2017

Vr_datingNATIONAL POST – Apr 25 – Tech companies are investing big bucks and testing what they see as digital dating 2.0: virtual reality. vTime is a free app that offers experiences like virtual comedy clubs, co-gaming experiences and art galleries. Elitist dating app The League is testing "Love Without Limits," a collaboration with Oculus and River Studios, to throw VR blind date parties across America. Cerevrum, which traditionally created apps to help improve public speaking skills, now has a VR dating training course. eHarmony predicts we'll regularly go on full-sensory VR dates by 2040.

by Sabrina Maddeaux
See full article at National Post

See all posts on The League
See all posts on eHarmony

Summarized by the Courtland Brooks team

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Humor: The Ingredient Dating Sites Could Be Missing About Attraction

Posted on April 3, 2017

Eharmony compatibility picCNBC – Apr 3 – eHarmony collects a ton of data from its 10M users to feed its matching algorithms. eHarmony's users rank humor as highly as loyalty, kindness and affection. "Everybody says sense of humor is the number two or three thing they want in a partner and yet no-one's ever matched on it," said eHarmony CEO Grant Langston. eHarmony has conducted research to find out how that plays into compatibility. Participants watched 30 half minute videos and looked at images, rating them on how funny they think they were, and were assigned a type of humor.

  • Physical: pranks or falling Self-Deprecating: people make fun of themselves
  • Surreal Humor: producing events and behaviors that are obviously illogical
  • Improvisational Humor: where there is no planned course of action
  • Wit-Word Play: Includes puns, emphasis on unexpected meanings and usage of certain words
  • Topical Humor: pertaining to current events, often satirical
  • Observational Finding: the humor in everyday situations
  • Bodily: Includes toilet humor, as well as sexual humor
  • Dark: making fun of serious situations

Women who appreciated 'wit-word play' and 'self-deprecating' humor were most likely to score a second date. However, women who scored high on an appreciation for 'surreal' and 'topical' humor did not do as well. Men who appreciated 'improvisational humor' were most likely to score a second date. Men who appreciated 'observational' and 'surreal' humor were less successful. Having a shared level of appreciation for 'surreal humor,' 'dark humor,' or 'observational humor' was correlated closely with a successful first date.

by Harriet Taylor
See full article at CNBC

See all posts on eHarmony

Summarized by the Courtland Brooks team

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eHarmony Launches Premium Service

Posted on March 31, 2017

Eharmony logo new may 13PR NEWSWIRE – Mar 30 – eHarmony Premium helps people to:

  • Get up and running faster with a one-time profile consultation with an eHarmony expert
  • Get more exposure through a new "Spotlight" feature designed to promote their profile for an entire day each month.
  • Know who is reading their messages and who isn't to eliminate time wasted communicating with someone who may not be as active online.
  • Go incognito to see who has been checking them out and view their profile without reservation.

eHarmony Premium starts at $30 a month on top of the eHarmony standard price. In the coming year, eHarmony plans to release additional tiers and services to Premium.

See full article at PR Newswire

See all posts on eHarmony

Summarized by the Courtland Brooks team

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Married People Joined Dating Sites To Earn Frequent Flier Points

Posted on March 27, 2017

British airways airplaneCONSUMERIST – Mar 23 – Married travelers overwhelmed British Airways promotions on dating sites Match.com and eHarmony. The Match.com promotion offered 150 British Airways frequent flier points for every dollar spent by a new member on the dating site. While Match is only intended to be used by singles, that didn’t stop married travelers from trying to rack up points with fake Match profiles. One U.S. customer paid $215 to the site, earning 32,250 points. In another promotion, BA loyalty members could earn 130 Avios points for every dollar spent with eHarmony. British Airways had to cancel the promotions just a few days after they launched in early March, refunding customers and retracting newly-earned points. Match.com blamed the split on an affiliated promoter who launched the promo without authorization. Match said it had no idea about the offer until the signups started rolling in.

by Mary Beth Quirk
See full article at Consumerist

See all posts on Match.com 
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Summarized by the Courtland Brooks team

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eHarmony Is Streamlining Its Business

Posted on March 14, 2017

Eharmony plus screenshotOPW – Mar 14 – Tom Peters wrote "In Search of Excellence" in 1982 and one of his core observations was that excellent companies were good at 'sticking to their knitting.' In that vein, eHarmony appears to be focusing down now. Elevated Careers is on the block according to this article, and eH+ is an experiment concluded. I asked Grant Langston for comment about eH+, which is eHarmony's traditional matchmaking service.

"eH+ was a pilot program that we ran from January 2015 until December of 2016. It used matchmakers and our database to provide intensive, personalized compatibility matching. We learned a great deal about a segment of the market that is quite different from the typical eHarmony segment. We started the service at a $5000 a year fee, and quickly found that the customers wanted more services and amenities. The eH+ program was eventually selling subscriptions for $25,000 to $30,000 and providing a suite of very high-end services. Needless to say the customer base was exclusive and affluent.

After considerable discussion we decided that eH+ was not in keeping with eHarmony's mission of providing compatibility matching to a diverse population at a reasonable cost. We had also learned through eH+ of ways we could provide similar services at a more reasonable price. We have an exciting new offering coming soon and we'll be sure to keep you in the loop."

Matchmaking is a tough business to scale, and a very different business than Internet dating. In April I'm headed to the Matchmakers Conference to go through their matchmaker training course. Anyone want to join me? Use MMICON2017MB for a 25% discount on the matchmakers conference and/or certification.

See all posts on eHarmony

Post by Mark Brooks @ Courtland Brooks.

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eHarmony Seeks Buyer For Job Matching Site Elevated Careers

Posted on March 13, 2017

Eharmony elevated careers under renovationSHRM – Mar 13 – Ten months after eHarmony launched Elevated Careers, a site for job seekers, it is putting that site up for sale, citing lack of experience in the HR technology market. With Elevated Careers, the company had hoped to use its special matching algorithm to match job seekers with jobs and companies. The Elevated Careers site displays the message "Under renovation. Coming back soon!"

by Aliah D. Wright
See full article at SHRM

See all posts on eHarmony

Summarized by the Courtland Brooks team

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eHarmony CEO Talks About The Australian Market

Posted on March 10, 2017

Eharmony grant langston fr interview cutFINANCIAL REVIEW – Mar 9 – Grant Langston is the first CEO who's recorded half-a-dozen albums, toured Europe with his band, the Supermodels, played as a warm-up act to Ben Harper and written music for TV and film, including the HBO series True Blood. Langston balances his musical career with being CEO of eHarmony. Australia is eHarmony's second-largest market and accounts for ~9% of its revenue. The site has 750k paid subscribers here. "It's been neglected for too long," he says. According to IBISWorld, Australian online dating revenues have doubled in the past decade to $147M but this counts only revenue for Australian companies such as RSVP, not foreign sites such as eHarmony or Match.com. "The biggest challenge eHarmony has had is resting on its laurels," says Langston. "I arrived with a long list of things I wanted to do". People are more price sensitive now than they were 10 years ago. We want to be on the side of providing so much value that the price was worth it." The questionnaire continues to distinguish eHarmony from other sites. eHarmony is now exploring humour questions and Facebook data as other information that could be added to the way it matches couples. In the future, Langston expects there could be matches made based on DNA.

by Anne Hyland
See full article at Financial Review

See all posts on eHarmony 

Summarized by the Courtland Brooks team

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