FINANCIAL MAIL ON SUNDAY – July 10 – eHarmony was founded in 1999 and unlike many start-ups it has survived and has registered 70M people worldwide. It launched in the UK in 2009 and expects to have 5M British members by the end of this year. eHarmony remains a privately owned firm backed by some of Silicon Valley's leading private equity groups. Grant Langston is known in LA music circles as a member of the California-based rock-cum-country band Grant Langston and The Supermodels. He joined eHarmony close to the start, thinking he would work there for six months. Last year, he took over as CEO. eHarmony is no longer a site just for those in their mid-30s and 40s on second marriages, as it was before. Now 15% of those signed up are 60+ and even those in their 20s are swapping from Tinder-type hook-up apps to relationship sites such as eHarmony.
Category: eHarmony
Tech Podcast With eHarmony’s Chief Scientist
THE GUARDIAN – May 19 – Dr Steve Carter, chief scientist at eHarmony, talks about the company's use of algorithms and memes to make real-world dating more successful.
VR Dating May Be The New Normal Very Soon
NATIONAL POST – Apr 25 – Tech companies are investing big bucks and testing what they see as digital dating 2.0: virtual reality. vTime is a free app that offers experiences like virtual comedy clubs, co-gaming experiences and art galleries. Elitist dating app The League is testing "Love Without Limits," a collaboration with Oculus and River Studios, to throw VR blind date parties across America. Cerevrum, which traditionally created apps to help improve public speaking skills, now has a VR dating training course. eHarmony predicts we'll regularly go on full-sensory VR dates by 2040.
by Sabrina Maddeaux
See full article at National Post
Humor: The Ingredient Dating Sites Could Be Missing About Attraction
CNBC – Apr 3 – eHarmony collects a ton of data from its 10M users to feed its matching algorithms. eHarmony's users rank humor as highly as loyalty, kindness and affection. "Everybody says sense of humor is the number two or three thing they want in a partner and yet no-one's ever matched on it," said eHarmony CEO Grant Langston. eHarmony has conducted research to find out how that plays into compatibility. Participants watched 30 half minute videos and looked at images, rating them on how funny they think they were, and were assigned a type of humor.
- Physical: pranks or falling Self-Deprecating: people make fun of themselves
- Surreal Humor: producing events and behaviors that are obviously illogical
- Improvisational Humor: where there is no planned course of action
- Wit-Word Play: Includes puns, emphasis on unexpected meanings and usage of certain words
- Topical Humor: pertaining to current events, often satirical
- Observational Finding: the humor in everyday situations
- Bodily: Includes toilet humor, as well as sexual humor
- Dark: making fun of serious situations
Women who appreciated 'wit-word play' and 'self-deprecating' humor were most likely to score a second date. However, women who scored high on an appreciation for 'surreal' and 'topical' humor did not do as well. Men who appreciated 'improvisational humor' were most likely to score a second date. Men who appreciated 'observational' and 'surreal' humor were less successful. Having a shared level of appreciation for 'surreal humor,' 'dark humor,' or 'observational humor' was correlated closely with a successful first date.
eHarmony Launches Premium Service
PR NEWSWIRE – Mar 30 – eHarmony Premium helps people to:
- Get up and running faster with a one-time profile consultation with an eHarmony expert
- Get more exposure through a new "Spotlight" feature designed to promote their profile for an entire day each month.
- Know who is reading their messages and who isn't to eliminate time wasted communicating with someone who may not be as active online.
- Go incognito to see who has been checking them out and view their profile without reservation.
eHarmony Premium starts at $30 a month on top of the eHarmony standard price. In the coming year, eHarmony plans to release additional tiers and services to Premium.
Married People Joined Dating Sites To Earn Frequent Flier Points
CONSUMERIST – Mar 23 – Married travelers overwhelmed British Airways promotions on dating sites Match.com and eHarmony. The Match.com promotion offered 150 British Airways frequent flier points for every dollar spent by a new member on the dating site. While Match is only intended to be used by singles, that didn’t stop married travelers from trying to rack up points with fake Match profiles. One U.S. customer paid $215 to the site, earning 32,250 points. In another promotion, BA loyalty members could earn 130 Avios points for every dollar spent with eHarmony. British Airways had to cancel the promotions just a few days after they launched in early March, refunding customers and retracting newly-earned points. Match.com blamed the split on an affiliated promoter who launched the promo without authorization. Match said it had no idea about the offer until the signups started rolling in.
by Mary Beth Quirk
See full article at Consumerist
eHarmony Is Streamlining Its Business
OPW – Mar 14 – Tom Peters wrote "In Search of Excellence" in 1982 and one of his core observations was that excellent companies were good at 'sticking to their knitting.' In that vein, eHarmony appears to be focusing down now. Elevated Careers is on the block according to this article, and eH+ is an experiment concluded. I asked Grant Langston for comment about eH+, which is eHarmony's traditional matchmaking service.
"eH+ was a pilot program that we ran from January 2015 until December of 2016. It used matchmakers and our database to provide intensive, personalized compatibility matching. We learned a great deal about a segment of the market that is quite different from the typical eHarmony segment. We started the service at a $5000 a year fee, and quickly found that the customers wanted more services and amenities. The eH+ program was eventually selling subscriptions for $25,000 to $30,000 and providing a suite of very high-end services. Needless to say the customer base was exclusive and affluent.
After considerable discussion we decided that eH+ was not in keeping with eHarmony's mission of providing compatibility matching to a diverse population at a reasonable cost. We had also learned through eH+ of ways we could provide similar services at a more reasonable price. We have an exciting new offering coming soon and we'll be sure to keep you in the loop."
Matchmaking is a tough business to scale, and a very different business than Internet dating. In April I'm headed to the Matchmakers Conference to go through their matchmaker training course. Anyone want to join me? Use MMICON2017MB for a 25% discount on the matchmakers conference and/or certification.
Post by Mark Brooks @ Courtland Brooks.
eHarmony Seeks Buyer For Job Matching Site Elevated Careers
SHRM – Mar 13 – Ten months after eHarmony launched Elevated Careers, a site for job seekers, it is putting that site up for sale, citing lack of experience in the HR technology market. With Elevated Careers, the company had hoped to use its special matching algorithm to match job seekers with jobs and companies. The Elevated Careers site displays the message "Under renovation. Coming back soon!"
eHarmony CEO Talks About The Australian Market
FINANCIAL REVIEW – Mar 9 – Grant Langston is the first CEO who's recorded half-a-dozen albums, toured Europe with his band, the Supermodels, played as a warm-up act to Ben Harper and written music for TV and film, including the HBO series True Blood. Langston balances his musical career with being CEO of eHarmony. Australia is eHarmony's second-largest market and accounts for ~9% of its revenue. The site has 750k paid subscribers here. "It's been neglected for too long," he says. According to IBISWorld, Australian online dating revenues have doubled in the past decade to $147M but this counts only revenue for Australian companies such as RSVP, not foreign sites such as eHarmony or Match.com. "The biggest challenge eHarmony has had is resting on its laurels," says Langston. "I arrived with a long list of things I wanted to do". People are more price sensitive now than they were 10 years ago. We want to be on the side of providing so much value that the price was worth it." The questionnaire continues to distinguish eHarmony from other sites. eHarmony is now exploring humour questions and Facebook data as other information that could be added to the way it matches couples. In the future, Langston expects there could be matches made based on DNA.
A Day In The Life Of Grant Langston, CEO Of eHarmony
THE MEMO – Feb 23 – Grant Langston is a veteran eHarmony employee. He joined way back in 2000 as one of the first employees. He was promoted to CEO last year.
Q: What part of your morning routine sets you up for the day?
A: I'm up about 6am. I have two small children and I work hard to make the mornings about connecting with them and my wife.
Q: What apps do you use to be more productive?
A: WunderlistWunderlist: The best to-do list I've ever seen.
Evernote: I use this as a filing cabinet for personal items.
iXpenseIt: To track expenses.
IFTTT: Another little tool for shortcuts.
CloudBeats: I've put my large music collection in Dropbox and CloudBeats lets me play it.
SeatGuru: If you travel a lot, it's a great way to avoid ending up in the quirky seat that will hurt your back.
Q: How many people, outside of family, do you meet in a day?
A: This varies greatly. One of the things I like most about this role is the wide range of possibilities.
Q: What book have you read, either recently or in the past, that has inspired you?
A: The Hard Thing About Hard Things by Ben Horowitz. This is the book for the wartime CEO.
Q: What advice would you give for people who are eager to get into your industry?
A: Find a place that's doing the work you want to do, preferably a company that's small and struggling, and reach out to them.
Q: Are you sending emails in the night? Or do you have a wind down routine?
A: I've learned to be sensitive to that.
Q: If you could ask your idol one question, who would it be, and what would you ask?
A: If I only had one question I would pick someone who went through the most dire circumstance, Abraham Lincoln. The question would be: "What's the best want to enjoy life and maintain perspective when the pressure is on and the chips are down?"
I see so many leaders consumed by their fight. They seem to be hating every minute of their work life. There's a real skill to having fun when times are hard.
by Oliver Smith
The full article was originally published at The Memo, but is no longer available.
