PR NEWSWIRE – July 25 – AYI.com recently integrated friends and interests into its 'browse' feature. Users can see how they are connected to other users based on their friends and interests. Since the launch, women have been embracing the experience as shown by significantly higher rates of messaging when there are friends or interests in common.
Category: FirstMet
Women Are At A Huge Advantage In Online Dating
BUSINESS INSIDER – July 16 – Josh Fischer is the Director of Product Insights at SNAP Interactive, parent company of Are You Interested. His charts look at the probability women and men respond to messages given the ages of a sender. Everyone is more likely to respond to a message from someone younger. The younger the man is, relative to the woman, the better shot he has. Women respond to men 4% of the time while men respond to women around 18% of the time. An average straight man will have to send 25 messages to women his own age procure one response, while the average straight woman will have to send 5 messages.
Facebook’s Mobile App Install Ads Tool Is Helping AYI Acquire New Users
MINYANVILLE – June 28 – Launched in 2007, AYI was one of the first dating applications on Facebook. Today, the app has 20 million Facebook-connected profiles. Thanks to Facebook's mobile ad apps launched last fall, the dating site is expanding further, particularly into mobile. Mobile is currently AYI’s fastest growing segment, with the Android app debuting in April (61,000 downloads as of June 11) and with the company’s iOS app getting a major overhaul last month (4 million downloads). Mobile logins account for 15% of daily AYI logins, but nearly one-third of new users are on mobile devices. Facebook’s Mobile App Install Ads tool also allows AYI to optimize the way it acquires new customers down to specific details. Explaining that process with an example, Cliff Lerner, CEO of Snap Interactive, the owner of AIY, said: "What this tool allows us to do is literally say: We want to [reach] a 30- to 40-year-old female who lives in New York City who's on an iOS device, and it will tell us how much it will cost, how much we’ll pay [to reach] that user. Not only that — you can take that to a whole other level; we want to target the same user, but also only if they like the Tar Heels." AYI does not release official statistics about the effectiveness of its dating services, but the app does have 3.3 million likes on Facebook.
AYI App Download Up 200%
PR NEWSWIRE – June 19 – AYI, owned by Snap Interactive, reports strong mobile growth (200% increase) on its iOS and Android platforms. New subscriber counts also increased by 91% for the iOS platform and by 147% for the Android platform in May 2013 as compared to April 2013. The increases are primarily attributable to increased marketing through Facebook's Mobile App Install Ads. Facebook's Mobile App Install Ads enable companies to target users on very granular levels including by age, gender, location, and user's specific interests.
Women Want Younger Men
TIME – June 13 – AYI pulled data from its 68M downloads and 20M Facebook profiles to see which subscribers are making successful matches. A woman was five times more likely to show interest in a man five years her junior that one who was five years older. Among men ages 30 to 49, 42% wouldn’t even consider a woman if she was older than him. However, if contacted by an older woman, men wouldn’t necessarily turn her down. A man is only 22% less likely to respond to an older woman than a younger woman if she initiates contact.
AYI Introduces Native Android App
TMC NET – May 13 – Snap Interactive launched of AYI native Android app along with integration of the Friends of Friends feature on AYI's mobile-web and iPhone app. ~2M connections have already been made through friends with ~72K users messaging their friends directly to learn about a potential date.
Are You Interested Makes 2M Connections
TECH CRUNCH – May 9 – Are You Interested has been in the online dating game since 2007, predominantly focused on the Facebook platform as a way to connect people. In the past few months AYI launched a new feature that connects you with friends of friends. There are ~20M Facebook profiles connected to AYI and 3M active users per month. And since they implemented their friends of friends feature in March, AYI says that ~2M connections have been made through the new feature. Matching friends of friends is the “next big thing”. Another startup that’s been around since last year is Coffee Meets Bagel, and it could be said that they were the first ones to match friends of friends together, albeit at a much smaller scale.
by Jordan Crook
See full article at Tech Crunch
We asked Cliff Lerner, CEO of Snap Interactive, to comment. He said:
"We're very excited by the user reaction and early data around connecting through your mutual friends. The new feature is increasing engagement, with US women being 41% more likely to connect with a man when there's a friend in common. It's also providing viral growth opportunities with 1,000's of users messaging their friends directly to learn about a potential date.
We look forward to continuing to iterate on meeting new people through mutual friends as well as building a deeper mobile integration. Our mission is to improve the online dating experience for meeting new people. We believe we are uniquely positioned to offer the friend functionality due to our Facebook scale of 20 million Facebook connected profiles, ensuring users have a robust experience to meet through their friends."
Singles Love Meeting Through Friends On AYI
PR NEWSWIRE – Apr 16 – 1.5M connections have been made in the weeks since AYI (AreYouInterested?) launched its new 'Friends of Friends' feature for singles to meet new people through mutual friends in March 2013. With more than half of singles claiming to have had a bad experience with online dating, and 58% of persons reporting meeting someone online who lied in their profile, 63% of singles say they'd prefer to have a friend in common when meeting someone online. According to AYI, women from the US are 64% more likely to interact with a man on AYI when there is a mutual friend in common.
The full article was originally published at MarketWatch, but is no longer available.
Are You Interested? Is Now AYI
PR NEWSWIRE – Mar 20 – SNAP Interactive has acquired the domain name ayi.com and has started rebranding its flagship AreYouInterested.com social dating platform as AYI. SNAP also announces potential acquisitions of mobile development resources.
The full article was originally published at Reuters, but is no longer available.
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SNAP Interactive Q4 2012 Financial Results
PR NEWSWIRE – Mar 15 – SNAP's AreYouInterested App has relaunched as AYI, a social dating site. Q4 Revenue decreased 28% to $4M compared to $5.5M in Q4 2011. Net loss was $0.3M in Q4 2012 compared with a net loss of $1.5M. SNAPwe began to increase their marketing spend to drive new users to AYI.
The full article was originally published at Ein News, but is no longer available.
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