NEWSOK – May 8 – People who make at least six figures a year and are looking for love online tend to be iPhone users, while their Android counterparts make on average less than $60K a year, according to new data from AYI. Android users were also 33% more likely to have children and 20% more likely to have been divorced before.
The full article was originally published at NewsOK, but is no longer available.
Category: FirstMet
Snap Interactive Announces 20% Subscriber Growth
PR NEWSWIRE – May 2 – Snap Interactive, the developer and owner of AYI.com, announced April subscriber growth. Active subscriber count increased 20% YTD from ~78K as of Dec 31, 2013 to ~ 93K as of April 30, 2014. New subscription transactions increased 42% YTD.
All Men Love Asian Women, All Women Love White Men
BUZZFEED – Apr 9 - Are You Interested and OkCupid analyzed millions of interactions to see the extent to which race played a role in determining response rates.
Former MeetMoi CEO Joins Snap Interactive As COO
PR NEWSWIRE – Mar 5 – Snap Interactive, a company behind social discovery platform AYI.com, appointed Alex Harrington as COO. Mr. Harrington previously served as CEO of MeetMoi, a social dating mobile platform, prior to the sale to Match.com. In addition, SNAP announced the resignation of Jon Pedersen as CFO.
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SNAP Interactive Saw 57% Increase In New Subscribers YOY
PR NEWSWIRE – Feb 4 – Snap Interactive, a social dating developer and owner of AYI.com, saw the number of active subscribers on AYI.com increased 5% during Jan 2014 and 57% of new subscribers YOY.
SNAP Interactive Q4 2013 Highlights
PR NEWSWIRE – Jan 7 – Total revenues for the Q4 '13 increased 2% to $3M YOY. As of Dec 31, 2013, AYI.com had ~78K active subscribers. New subscription transactions increased 3% on a sequential basis compared to Q3 2013, even though advertising and marketing expense was reduced by ~11% over the same time period.
Snap Interactive Partners With Match.com
PR NEWSWIRE – Dec 3 – Snap Interactive, a social dating developer and owner of AYI.com, partners with Match.com. The partnership will feature various integrations of Match.com's dating properties into AYI.com. The partnership has a three month term, which will begin when the integrations are live and have driven subscriptions to Match.com.
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Snap Interactive Q3 Results: Revenue $3M, Down 31%
PR NEWSWIRE – Nov 15 - Snap's Total Q3 revenues decreased 31% to $3.M compared to $4.3M in Q3 2012. Net loss was $1.7M, compared with net income of $300K in Q3 2012. Since Q4 2012, conversion rates have increased ~40%. Active subscribers increased 2.5%. Mobile logins as a percentage of total logins to AYI.com have increased from ~15% during Q1 '13 to 28% during Sep '13.
The full article was originally published at WSJ, but is no longer available.
Online Daters Often Willing To Cross Racial Lines
USA TODAY – Nov 4 – Online daters prefer to contact those of the same race, but new research by sociologist Kevin Lewis of the University of California, San Diego suggests that online daters are often more willing to respond to interest from someone of another race. Lewis finds the strongest within-race contact among Asians and the weakest among whites. White women respond mostly to white men. Black daters tend to be ignored when they contact non-blacks. AYI.com found Asian women the most preferred by all men except Asians – who prefer Hispanic women.
Can Facebook Spread The Love For Dating Sites?
WALL ST. CHEAT SHEET – Sep 30 – Facebook shares have climbed ~80% since July, and reported 53% increase in revenue quarter-over-quarter. During the last quarter, Facebook had 819M monthly active users which represented a 51% increase YOY. One area that can still benefit from Facebook’s surge is online dating. IAC’s online dating division generated ~$713M in 2012. A few other popular companies in the online dating scene include MeetMe, Spark Networks and Snap Interactive. Snap's AYI app is currently integrated with ~25M Facebook connected profiles and has been downloaded ~70M times. AYI users can view friends, their information, and learn about them. Someone will be more willing to trust what they see if that person has a friend in common. Currently, the AYI app has 2M monthly average users and 76K active subscribers. Snap Interactive appears well positioned to begin gaining momentum once investors take notice. Although online dating hasn’t been one of the exciting areas for investors over the past couple of years, Snap could change that with its innovative and fresh look at online dating.
by Tom Meyer
The full article was originally published at Wall St. Cheat Sheet, but is no longer available.
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