HUFFINGTON POST – Sep 14 – According to a Facebook survey conducted by AreYouInterested.com 25% of people found out their relationship was over when they noticed a change in their significant other's relationship status. 21% of people admitted they would break up with someone by changing their status to "single" on Facebook. The Breakup Notifier helps users track their crushes' changing Facebook relationship status. People log into the app through Facebook, choose the friends for whom they want to get relationship status updates, then just wait for e-mail alerts with the joyous news of a break-up. IDUMP4U.com sells courage and honesty to those who may have trouble severing ties when romance goes south. Users send information about the people they want to break up with and the problems in the relationship to Laborman — then he makes the call and does all the dirty work.
Category: FirstMet
SNAP Interactive Reports Q2 2011 Results
MARKETWIRE – Aug 9 - SNAP Interactive, a social app developer with ~49M installs across its properties, announced financial results for its Q2 2011. SNAP posted record quarterly revenues of more than $4.82M, putting it on an annualized revenue run-rate of ~$19M. Q2 Revenue increased 288% to $4,826,723 compared to $1,243,082. Net loss increased to $632,868 compared to a net loss of $68,861. AreYouInterested.com brand added ~10M new installs during the quarter. AreYouInterested.com iPhone Mobile Dating app was downloaded more than 370,000 times.
See full article at Marketwire
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What It’s Like Running a Public Company That Relies on Facebook
BUSINESS INSIDER – July 22 - Until Zynga hits the public markets, there's only one Facebook app company you can invest in: SNAP Interactive. SNAP Interactive makes "Are You Interested," one of the most popular dating apps. SNAP's CEO Cliff Lerner talks about what it's like to run a business that resides entirely inside Facebook.
Q: Why did you decide to put your company on Facebook?
A: It was a very challenging decision. Iamfreetonight.com was getting significant traction. But in May 2007, Facebook launched their platform, we spent a couple of days building a basic application that got several thousand users in a few hours of work. We transitioned the business entirely to Facebook and shut down Iamfreetonight on the spot in 2007.
Q: In 2007, you're already a public company. Why so early?
A: A company called Udate had just been sold as a public company for a significant amount of money. So we thought that the market opportunity was there. We’ve never actually raised any VC funding, which is pretty unique for the industry.
Q: Why not?
A: I wanted to make sure we didn’t go the VC route because we thought we had ideas that could really disrupt the industry, and I wanted to maintain a very long-term view. A lot of our competitors that have raised venture capital money are long gone, mostly because of that.
Q: What have you learned through the years from relying on Facebook for all of your business?
A: Well, I’ve learned that timing is very important.
A: Well, I’ve learned that timing is very important.
Q: How is your relationship with Facebook? Do have any concerns about depending on their platform?
A: You always have some concern in the back of your mind, being dependent on the platform, but for us it’s been nothing but a home run. We have ~50M installs.
Q: What do you think of Google+ ?
A: We’re always looking at new and exciting opportunities.
Q: Have you heard anything about Facebook doing their own HTML5 mobile app market?
A: No. Only what we’ve all read on the web.
Q: Is that something that would appeal to you?
A: That would be very interesting because if anything, it would provide easy discovery of application.
Q: Have you noticed any big differences between Apple's mobile app market and the Facebook's app market?
A: Yeah, what we’ve noticed on mobile is people are most interested in interacting with friends or new people who are nearby and online. So what that means is having the critical mass of users who are online in a specific area is very important.
Q: What's the best method for acquiring new users on Facebook?
A: We have a pretty sophisticated system in-house that will put all our users into various categories based on their age range, their sexuality, their location, even their religion or ethnicities, and we know how much it costs to acquire a certain user. And we can build out a model on how much they’re worth to us.
by Jay Yarow
See full article at Business Insider
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AreYouInterested.com iPhone Dating App Update
MARKETWATCH – July 20 - SNAP Interactive has introduced a number of advances for its flagship AreYouInterested.com social dating app. Below are some of the new key features available in version 3.2:
- Real-Time Notifications: Singles are alerted on their iPhone via push notification when a compatible match is nearby
– Spotlight: Users can purchase a slot to be featured in the Spotlight, where users are prominently displayed across the entire application.
– Front-Facing Camera
The full article was originally published at MarketWatch, but is no longer available.
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SNAP Interactive Posts Q1 2011 Results
MARKETWIRE – May 16 – Social application provider SNAP Interactive has posted first quarter 2011 financial results. The company runs AreYouInterested.com and has over 41 million installs across that brand. Revenue has increased 303% to $3.7 million from $927k, net lost increased to $920k from $803K. Cash increased 238% to $10.2 M from $3M.
See full article at Marketwire
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Snap Interactive Shares: Buy And Hold Me
SEEKING ALPHA – Mar 28 – Snap is directly leveraging Facebook’s customer base for their dating app, AreYouInterested.com, and those dating app revenues have been growing at a rapid pace. Right now, AreYouInterested.com has 30M users, and is adding 50K new users a day. Soon, Facebook friends will be able to share their exact whereabouts via a mobile app called WhoIsNear.com. Snap recently raised $8.5M in a private placement to develop and beta-test Whoisnear.com. Unlike many secondary offerings that can suppress the price of a stock for months or longer, Snap’s shares have held firm above the $2 level. One of Snap’s main LBS competitors, Foursquare Labs, started in 2009. They currently have 6M users, and raised $20M last year, who valued the company at $120M.
by Jon Slotnick
See full article at Seeking Alpha
Mark Brooks: Match (via IAC), Spark Networks, and Cupid are the other public iDating companies. Their numbers are listed in summary pdf's on the right bar of OnlinePersonalsWatch, fyi.
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Social Media Sites May Be Ready For Romance
CNBC – Feb 8 - Dating has always been a “social” activity, but could social networks win over the dating crowd? “To some degree the answer is yes,” says Marshal Cohen, chief analyst at the NPD Group. Social networking could solve many of the complaints of traditional dating sites he says. “It can be almost like a full time jon", says Cohen. “People need to weed through the potential matches and that’s a big investment of time.” Facebook could have an advantage over dating sites, because love can be found when you’re not even looking for it. And then there are the companies that are adding the love element. The Facebook app Are you Interested reportedly has ~13M users, which rivals the number of users for Match.com and eHarmony. This month Badoo.com announced that it has passed 100M users, mixing social networking and online dating. FULL ARTICLE @ CNBC
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Snap Interactive To Target International Markets
OBSERVER – Jan 18 – Snap Interactive, creator of Facebook dating app AreYouInterested, ha seen impressive revenue growth of 230% since 2009 along with 50,000 new users a day. The company reported $2.7-2.8 million in revenue for Q4 2010. Shares of Snap Interactive rose more than 1000% after Goldman Sachs had invested in Facebook at a $50 billion valuation. Snap Interactive now has the resources to expand into international markets. "We've always had to operate very lean, so this recent funding was a real game changer for us," says Darrell Lerner, co-Founder of Snap Interactive. "We're no Zynga yet, but expect us to use this capital to expand AreYouInterested in a big way and begin to work on some new offerings as well."
The full article was originally published at Observer, but is no longer available.
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SNAP Interactive Raises $8.5 Million
TECH CRUNCH – Jan 14 - SNAP Interactive, the publicly listed company behind social dating apps and services like AreYouInterested, is to raise $8.5M in a private placement transaction. Under the terms of the transaction, SNAP has agreed to sell ~4.25Mshares of its common stock to institutional investors at $2 per share and warrants to purchase up to ~2.125M additional shares of its common stock. FULL ARTICLE @ TECH CRUNCH
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Games, Dating And Marketplace Do Well On Facebook
INSIDE FACEBOOK – Jan 10 - CityVille is once again the leader of our weekly AppData list of fastest-growing Facebook apps by monthly active users but several other apps also made significant gains. Dating app Badoo is doing better than ever with 2.6M new MAU. The Hot-or-Not style app has been battling with Are YOU Interested? for the top spot in its genre, but at this point, it appears to be breaking away. FULL ARTICLE @ INSIDE FACEBOOK