Category: Grade

PeerStream Is Selling Its Dating Assets to Focus on LiveStreaming and Blockchain Initiatives

Posted on February 4, 2019

Peerstream logoGLOBE NEWSWIRE – Feb 4 – PeerStream has completed a sale of its non-core dating assets to The Dating Company LLC, a private U.S.-based company. The dating assets consist principally of the FirstMet dating service, which was founded in 2007. Alex Harrington, CEO of PeerStream, commented: "as we shifted our corporate strategy it became clear that the dating assets were non-core and suffered from lack of management attention, resulting in underperformance in 2018, including a significant revenue decline and negative cash flow."

See full article at Globe Newswire

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This post also appears on InternetDatingInvestments.com

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Tinder Is The Darling Of The Press

Posted on February 24, 2016

News coverage picOPW – Feb 23 – The press just loves Tinder. In our "Best And Worst Press Coverage" overview, Tinder was the absolute winner in 2015. The mobile dating app appeared in the news on a daily basis with mainly positive press hits (except when CEO Sean Rad was interviewed;).

Here is the list of dating sites/app with best press coverage:

  1. Tinder
  2. Match.com
  3. eHarmony
  4. Grindr
  5. POF
  6. OKCupid
  7. Happn
  8. Bumble
  9. The Grade
  10. Hinge

The worst press coverage:
On the other site, for AshleyMadison 2015 was an exceptionally horrendous year. The site was hacked, members data was leaked online, and lawsuits followed; without a doubt AshleyMadison was the company with the worst press coverage of all. 

Post by Courtland Brooks team

The Grade Dating App Releases New Apple Watch App

Posted on January 14, 2016

Thegrade apple watch appACCESSWIRE – Jan 13 – The Grade's Apple Watch app enables users to have quick access to their matches and messages right from the wrist, including robust browsing and messaging functionality. The app also includes the use of the dictation feature, which enables speech to text functionality.

See full article at Baystreet.ca

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Summarized by the Courtland Brooks team

84% Of Women Feel Safer Using The Grade Dating App’s ‘Peer Review’ Feature

Posted on January 6, 2016

The grade lotoACCESSWIRE – Jan 5 – The Grade, a mobile dating app released by Snap Interactive, surveyed its users and found out that 84% of women feel safer about meeting a potential match when they can see 'Peer Reviews' before meeting the potential match. The newly launched 'Peer Review' feature allows users to provide feedback on other singles. Since 'Peer Review' launched on Oct 8th, ~15K reviews have been given.

See full article at Baystreet.ca

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Summarized by the Courtland Brooks team

The Grade’s Brand Ambassador, Lauren Urasek, Signed TV Deal

Posted on December 23, 2015

The grade lauren urasekACCESSWIRE – Dec 22 – Lauren Urasek, The Grade's ambassador, has signed a deal to develop a series with ABC Signature based on her book, Popular: The Ups and Downs of Online Dating From the Most Popular Girl in New York City. The book chronicles Urasek's online dating experiences. The Grade, owned by Snap Interactive, is a female-friendly mobile dating app that holds users accountable for their behavior by assigning letter grades to users ranging from "A+" to "F" based on profile quality, responsiveness, and peer-reviews.

See full article at Baystreet.ca

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Summarized by the Courtland Brooks team

Snap Reports Positive Net Income On Lower Revenue In Q3 2015

Posted on November 11, 2015

Snapinteractive logoMARKETWIRED – Nov 10 – Total revenue decreased 16% YOY to $2.9M. Net income totaled ~$0.5M, the highest net income ever recorded by the company. Snap Interactive operates dating apps – AYI and The Grade.

See full article at Snap Interactive

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Summarized by Courtland Brooks Internet Dating Marketing Consulting agency

Dating App, The Grade, Signs Lauren Urasek As Brand Ambassador

Posted on October 26, 2015

The grade lauren urasekACCESSWIRE – Oct 22 – Lauren will also serve as the inaugural member of The Grade's advisory board. After being named the most sought-after woman in NYC by New York Magazine, Lauren has become the face of online dating. She is also the author of the book "Popular".

See full article at Baystreet.ca

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Summarized by Courtland Brooks Internet Dating Marketing Consulting

Dating Sites Tackle Singletons Who Lie About Their Age

Posted on October 15, 2015

MW-DF646_couple_20150216092700_ZHMARKETWATCH – Oct 14 – Location-based dating apps like The Grade and Tinder are forcing their members to connect through Facebook to create more transparency about age. The Grade asks people to rank other users on a scale from A+ to F based on the quality of messages, profile photos and description and peer review.

by Quentin Fottrell
See full article at Marketwatch

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Summarized by Courtland Brooks Internet Dating Marketing Consulting

Snap Interactive Appoints Alex Harrington As CEO

Posted on October 15, 2015

Snap Interactive CEO Alex HarringtonACCESSWIRE – Oct 14 – Founder and former CEO Clifford Lerner steps down to head mobile dating app, 'The Grade'. As President of The Grade, Mr. Lerner's primary responsibilities will be to scale The Grade's user base, oversee its growth and drive market penetration. Alex Harrington joined SNAP in 2014 as COO and CFO. Previously, Mr. Harrington served as CEO of MeetMoi, a pioneer in the mobile dating industry, which was sold to Match.com.

See full article at Baystreet.ca

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Summarized by Courtland Brooks Internet Dating Marketing Consulting

The Grade Dating App Wants To Be Yelp For Online Dating

Posted on October 13, 2015

Review-screen-01-quality-person.pngBUSINESS INSIDER – Oct 12 - The Grade is a dating app that lets users submit reviews of people they've dated. The app launched last year, and in its first iteration, it relied on an algorithm to weed out the worst people. But feedback from women led The Grade's team to the idea of letting people dictate the rating. The ratings won't allow any text, only "yes/no" to given questions. The Grade then takes the sum of all these "yes/no" answers to generate a grade (A-F).

by Nathan McAlone
See full article at Business Insider

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Summarized by Courtland Brooks Internet Dating Marketing Consulting