Grindr – Page 44 – Online Personals Watch

Hookup Apps Adding PrEP As New Filter Option

Posted on October 11, 2015

NEW NOW NEXT – Oct 9 – Marchant, co-founder and chief product officer of Scruff, revealed the app's next update will allow users to filter their searches by safer-sex practices, including condoms and PrEP. And while Scruff is the first to plug PrEP into its app, Grindr has partnered with Gilead on studies and education awareness, and the app Mister says it is adding hashtag functionality that will allow users to search for profiles with #prep.

by Dan Avery
See full article at New Now Next

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Dating Apps Fire Back At Billboards Linking STD Spread

Posted on September 29, 2015

ASSOCIATED PRESS – Sep 28 – The AIDS Healthcare Foundation targets Tinder and Grindr in billboards and bus benches that are aimed at reminding users about the risks of STDs. Within two hours of the first billboard going up, Grindr pulled commercials that the foundation pays for on the dating site to promote free STD testing. Tinder sent a cease and desist letter claiming the campaign falsely associates the dating app with the spread of venereal diseases. The foundation would not remove the references to the apps. The signs are currently on a dozen billboards in Los Angeles and 45 bus benches.

by Brian Melley
The full article was originally published at ABC News, but is no longer available.

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A Billboard Suggests Tinder And Grindr’s Users To Get Tested For An STD

Posted on September 28, 2015

TECH CRUNCH – Sep 28 – The site FreeSTDCheck.org and AIDS Health Foundation is leveraging the popularity of Tinder and Grindr to get the word out about getting yourself checked out for a sexually transmitted disease.

by Drew Olanoff
See full article at Tech Crunch

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Grindr’s Revenue Expected To Reach $38M

Posted on August 28, 2015

BUSINESS INSIDER – Aug 27 – This month, hackers of AshleyMadison.com began to leak internal company data online, which also includes sensitive documents and the emails of CEO Noel Biderman. Included within Biderman's email correspondence is a "Management Presentation" for Grindr, created in June 2015. Accoring to the presentation, Grindr is expected to generate $38.1M this year. By the end of 2018, it predicts annual revenues ~$77M. Grindr claims that the average daily time its users spend on the app is 54 minutes daily, compared to Facebook's 42.1 minutes.

by Rob Price
See full article at Business Insider

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Gay Dating Apps Battle For Supremacy In China

Posted on July 21, 2015

MASHABLE – July 21 – "Geng Le," the former policeman, founded one of China’s earliest gay sites. The site, danlan.org, was repeatedly shut down by Chinese government. Every time, he'd move his server to another city and launch again. But the times have changed. Geng's site is now free to cover gay news from around the world. Three years ago, he launched a gay-dating app called Blued, which he claims is the most widely used globally, with 15M users. After receiving $30M in funding last year, Blued launched an English version of the app in Feb and set up offices in the U.S., Thailand and Taiwan. In 2013, a new gay-dating app called Zank appeared. The app has ~8M users, and received $3.2M in private funding last year. Blued and Zank have done well locally but Grindr isn't giving up. Blocked by the Chinese government until June 2011, the app’s user numbers have been steadily climbing ever since.

by Justin Bergman
See full article at Mashable

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Grindr Is Not Just For Hooking Up, Survey Reveals

Posted on July 16, 2015

GRINDR – July 13 – According to the latest Grindr survey, 47% of survey respondents said that they had found long-term friendships on Grindr. 53% said that they were open to having kids.

See full article at Grindr Blog

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Samsung Ban Gay-dating Apps In South Korea Over ‘Moral’ Concerns

Posted on July 13, 2015

GAYSTARNEWS – July 11 – Samsung and Google Play have taken down gay networking apps including Jack'd in South Korea. Samsung refuses to list apps like Hornet, Grindr or Scruff in its country owing to 'local moral values.' Jack'd has ~500K users in South Korea.

by Jack Flanagan
See full article at GayStarNews

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Pop Stars Turn To Dating Apps Like Tinder, Grindr To Promote Music

Posted on July 2, 2015

GLOBAL NEWS – July 1 – Madonna's latest album was advertised on Grindr, while Jason Derulo looked to Tinder to debut a music video. Carey launched a profile on Match.com to premiere her music video for the single, "Infinity," and last week DJ-producer Afrojack took over Match's Twitter account for eight hours to answer questions about love and relationships while promoting his new single, "SummerThing!". PlentyofFish also worked with Derulo when the website appeared in the music video for his song "Ridin Solo" in 2010. POF also appeared in Britney Spears, Flo Rida and Kesha’s videos.

by Mesfin Fekadu
See full article at Global News

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It’s Harder To Turn Profit In The Online Dating Business

Posted on June 12, 2015

WSJ – June 10 – Dating sites in the U.S. are expected to make $1.17B and dating apps $628.8M this year, up from $1.08B and $572M respectively in 2014, according to IBISWorld. “There are too many players and not a lot are generating sufficient revenue,” said Britanny Carter, analyst for IBISWorld. Even major players are under pressure: Zoosk withdrew its plans for an IPO and laid off 15% of its staff. Grindr recently hired investment bank Raine Group to help it find a buyer. But Grindr CEO Joel Simkhai said his service is profitable. Most of the apps that are generating revenue with a combination of ads and freemium features. Users still pay to join some dating sites because it allows them to meet others who have chosen to pay to meet people as well. "It demonstrates a lot of commitment when someone has put a coin on the table," said Mark Brooks, CEO of Courtland Brooks, a company that helps dating companies with business development. eHarmony logged ~$275M in revenue, its highest level in several years.

by Georgia Wells
See full article at WSJ

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Dating Apps Provide Enormous Opportunity For Brands

Posted on May 21, 2015

ADWEEK – May 20 – 20th Century Fox has launched an ad campaign on Tinder for its forthcoming comedy Spy. Four of the movie's characters got fake Tinder accounts, and fans who "swipe right" can RSVP to attend a local screening. Advertising is still new territory for Tinder, with Bud Light running the app's first ads last month. Over the past six months alone, ad revenue at Grindr has grown 65%. Clients include State Farm, HotelTonight and Crunch Fitness. Advertising is still a small revenue source for dating apps. 75% of Grindr revenue comes from its ad-free paid app, which costs users $10/month.

by Lauren Johnson
See full article at AdWeek

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