Category: Her

LGBT+ People Warned off Casual Sex

Posted on March 30, 2020

Gay dating apps1REUTERS – Mar 28 – According to Sensor Tower, Grindr downloads fell 19% in Spain and 8% in Italy. Gay app Scruff saw a drop of 7% and 10% week-on-week for Spain and Italy. But although the dating apps were down in terms of new users, operators reported higher usage by those on the site. Lesbian app HER had seen "a pretty heavy spike in usage". Over the weekend of March 14-15, HER reported its highest day of the year for "likes" on posts, with the overall number of likes rising by 16% over the weekend.

by Hugo Greenhalgh
See full article at Reuters

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HER, the Dating App for Queer Women, Revamps Profiles

Posted on June 26, 2019

Her new profile 2019TECH CRUNCH – June 26 – The updated profiles allow users to express themselves more fully in the categories of gender, sexuality, pronouns, diet preferences, star signs, drinking, smoking and cannabis habits, among others. HER has also added space for a text bio, which is very common on other dating apps but wasn't a part of Her. HER launched four years ago, rebranded from Dattch, with the intent to give queer women a space to safely and freely express themselves and meet each other. The app has 4.5M registered users, and has raised $2.5M in funding.

by Jordan Crook
See full article at Tech Crunch

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Investors Are Not in Love With Lesbian Dating Apps

Posted on June 15, 2019

Her logoMIC – June 13 – In the early days of dating apps, there was a rush of interest in creating a "lesbian Grindr" – apps like Sizzr and FindHer quickly hit the scene, but neither of them ever got off the ground. Only one app found some success: Dattch (now known as HER), which launched in 2013. But despite HER's popularity, most queer women hadn't heard of it. Robyn Exton, the founder of HER, said that lack of money is the primary roadblock in increasing the app's growth and recognition. She said that a queer-founded business is never going to have the same funding as other apps because many investors don't see queer women as a profitable demographic, despite women's proven spending power. Although HER raised several million dollars in funding in its first few years, the app has always been an indie shop – a bootstrapped entity run on a minimal budget – and that has dramatically impacted both the app's functionality.

by Lux Alptraum
See full article at Mic

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One in Two Grindr Users Believe They’ll Find True Love on the App

Posted on March 5, 2019

Grindr logo 2018GAYSTARNEWS – Mar 5 – A study by Compare The Market showed 56.5% of Grindr users believe they can find the love of their life on the dating app. Moreover, 84% of Grindr users said they have fallen in love with someone via the app. Her, a dating app for queer women, came in close with 81% of their users saying the same. PlanetRomeo users were the most skeptical to love, with 16.7% answering 'no, love cannot be found on online dating apps.'

by Josh Milton
See full article at GayStarNews

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Dating App HER to Host SXSW Panel

Posted on February 16, 2019

Sxsw-logo-horizontalOPW – Feb 15 – HER social and dating app will be hosting a panel at SXSW as a part of their LGBTQ+ Series. The panelists are Phillip Picardi – Editor in Chief at Out Magazine, Robyn Exton – Founder/CEO of HER, Leyna Bloom – Model, Activist, Dancer, Actress and Alok Vaid-Menon – Artist, Public Speaker, Writer. The panel will be held on Saturday, March 9th from 12:30-1:30, titled "The Future is Fluid: How Gender and Identity Have Changed".

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Team Behind Dating App HER Takes Pride in Supporting “Womxnhood”

Posted on February 8, 2019

Her icon 2019CNET – Feb 8 – HER bills itself as "the world's largest and most loved free dating app for LGBTQ+ women". "From the outset, what makes HER feel different is that it's designed by a diverse team of LGBTQ+ people for the LGBTQ+ community," said CEO & Founder Robyn Exton. "Other dating apps are typically built by men and then copied and marketed for the broader queer community. Because we're part of the LGBTQ+ community, we know the importance of inclusivity and being made to feel welcome and well-thought-of in this space." When HER first launched in 2015, it was initially only open to female-identified and non-binary users. But in 2016, the app began welcoming all identities other than cis men. HER use the term "womxn," a more progressive nomenclature than women, that's also both intersectional and inclusive, in their user interface copy. All accounts must be verified by phone, Facebook or Instagram first. There are 20 sexual identities to choose from. HER offers a premium membership, with pricing starting at $14.99 per month.

by Joshua Rotter
See full article at CNet

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Dating Now Dominates The UK’s Top Grossing Lifestyle Apps

Posted on October 23, 2018

Niche dating appsELITEBUSINESS MAGAZINE – Oct 21 – "Online dating used to be an absolute mystery, even at times a socially ostracised behaviour," says Robyn Exton, founder and CEO of HER, the app for lesbian, bisexual and queer people. "According to Statistic Brain, one fifth of all current committed relationships began online," Exton says, while calling it "normative." A 2017 study from TSB, the bank, found dating pumped £14.5B into the UK economy and dating apps accounted for ~£11.7B of the sum. As of Oct '18, dating dominates the UK's top grossing lifestyle apps on the App Store, accounting for half of the top ten, according to App Annie. Tinder, Bumble and happn also account for the top three grossing lifestyle apps on Google Play. According to Didier Rappaport, CEO and co-founder of happn, the location-based dating app that crossed the 50M user milestone in June 2018. Despite the various players entering the market, the pay-off is growing alongside it. App Annie revealed on Valentine's Day 2018 that the global consumer spend on dating apps on the App Store and Google Play had risen by 95% YOY between 2016 and 2017.

by Zen Terrelonge
See full article at EliteBusiness Magazine

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How HER Became The Queer Woman’s Answer To Grindr

Posted on June 28, 2018

Her feedBRIT.CO – June 25 – Robyn Exton, founder and CEO of the dating app HER, names the year 2012 as a turning point in her professional life. Back then, Exton worked at a marketing agency, where she spent the year assigned to a client in the online dating business. She couldn't help but notice some serious holes in the industry: where was the dating service for women, trans, and gender non-conforming folks? Exton quit her job, moved home with her father, and started to learn how to code. In less than a year, she released her first dating app, Dattch (now HER) – a blend of "date" and "catch" – dedicated solely to lesbian, bisexual, and queer folks. The first version of Dattch came out in September 2013, but Exton reveals that it just didn't work the way she had hoped. She went back to the drawing board and started over. Exton and her team spent six months testing their product with users to understand what they really wanted in an app. With 3M users to date, HER is flourishing.

by Amanda Scriver
See full article at Brit.co

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The Queer Dating App Her Expands With Curated Community Spaces

Posted on June 4, 2018

Her feedTECH CRUNCH – June 1 – Her, the app formerly known as Dattch is launching a Communities feature to let people connect around interests and identity as a group. The feature includes message boards where users can post content in Communities or follow another person’s feed to stay up to date.

by Taylor Hatmaker
See full article at Tech Crunch

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The Dating Elite In China Are Caucasian, Not Asian

Posted on January 8, 2018

Picking people on dating appGLOBAL TIMES – Jan 8 – Lovoo, Badoo, Tinder, Grindr, Her, Tantan, Momo, Blued and LesPark have proliferated both in the West and the East. They have enabled people to meet across social milieus, increased intercultural marriages and has led to more marriage stability, according to the MIT Technology Review magazine. But does it benefit everyone equally? The short answer is no. The nature of the dating apps favors those who are considered "attractive" by society's terms. "Society has been conditioned to see Caucasian people as the standard of beauty" the magazine Study Breaks wrote. Data analysis by OkCupid from 2009 to 2014 proved that people of color and Asian men are marginalized the most in the dating market. To find out more about the role that race plays in online dating in China, the Metropolitan launched a social experiment on the Chinese dating app Tantan. The platform has mainly Chinese users. Surprisingly, the results were similar to previous findings in the US. The Asian man scored lowest with a 3% match rate, while his Western counterpart reached 12% match rate. Meanwhile, the Asian woman received 15% match rate, while the Western woman received 66%.

by Katrin Büchenbacher
See full article at Global Times

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