ELLE.COM – June 7 – Before Tinder took off, and Grindr was the main dating app around but only serviced gay men, Robyn Exton noticed a sizeable gap in the market for single lesbian, bisexual and queer people. So after moving in with her dad, taking on an extra job and selling her things, she managed to save up $16K to start her app – HER.
Category: Her
Robyn Exton Won £3.5k On The Lotto And Turned It Into A $3M Global Business
Biometrics, Real-time Data Poised To Change Dating
by Marissa Lang & Dominic Fracassa
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The Story Behind “Her”, The Lesbian Dating App
MOTTO.TIME – Feb 8 – Her, a dating app with with over 2M users in 55 countries, was designed specifically for queer women by a queer woman, Robyn Exton.
Q: Why did you see a need for a lesbian dating app?
A: Four years ago, all the dating sites for lesbians were built for gay guys, and its marketing toward women felt fake. I decided to do something about it.
Q: How exactly did your project differ from other popular apps at the time?
A: When we launched our first app, Dattch, the key focus was to stop men from coming into queer spaces and ruining the experiences.
Tinder’s Competitors Are Banking On Its Sleazy Image
BUSINESS INSIDER – Nov 5 – When Tinder launched in 2012, every match felt like an adrenaline rush. But those matches are no longer quite as exciting. A 2016 study looked at the user reviews of 97 dating apps and analyzed how their quality scores have changed over the past year. Tinder experienced the largest YOY decline. In a 2016 survey by Consumers' Research, 13% of Tinder users reported relationships lasting longer than one month. Its photo-based interface probably contributed to its hookup image. Apps like Bumble, Hinge, Happn, Coffee Meets Bagel, Siren, Her are not heavily photo-based. Bumble has a similar interface as Tinder, but doesn't have the reputation of being a hookup app. That's because only women can message their matches first on Bumble. Men seem to like the app because women seem to take more initiative in starting a conversation. Siren, which launched in late 2015, abandons the swipe interface entirely. It features a daily question and a feed that displays users' answers.
How Dating App Her Is Creating A Global Community
Her Goes Live On Android
Monetization, Churn And How To Stand Out In The Mobile Dating Space
by Fitz Tepper
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How Robyn Exton Grew Popular Lesbian Dating App Her
BBC NEWS – May 9 – When Robyn Exton first launched her dating and social networking app for lesbians and bisexual women in 2013, a lack of cash for advertising meant she'd go to nightclubs armed with bottles of spirits. "I'd go to nightclubs with a bottle of sambuca in one hand, and tequila in the other, and encourage girls to download the app in return for a shot," she says. Her app now has more than one million female users around the world. Her has raised $2.5M in funding, with US investors including Michael Birch, founder of social network Bebo, and Alexis Ohanian, co-founder of news platform Reddit. However, it has yet to make any money. Revenues may finally start to arrive later this year when Her launches a premium version of the app.
Digital Dating Panel At Disrupt New York
TECH CRUNCH – Mar 14 – There will be a digital dating panel at Disrupt New York this May. Bumble CEO & Founder Whitney Wolfe, Her founder & CEO Robyn Exton, and Coffee Meets Bagel co-founder and COO Dawoon Kang will discuss how niche dating services could be the next big thing.
by Jordan Crook
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