Category: Lavalife

Lookin’ For Love In Canada

Posted on August 18, 2008

Canada_flag CANWEST — Aug 16 — A growing number of Canadians are willing to pay for services such as online dating, speed dating, singles groups and matchmakers. Kim Hughes, editor-in-chief of Lavalife, says there are two key reasons that people pay to date: efficiency and customized searches. It's Just Lunch is a matchmaking service that works with upscale restaurant partners and charges $1,995 for one-year membership. Meet Market Adventures is a more casual singles service. It is a "pay-as-you-play" model with no membership fee, but individual fees are charged for each event. Meet Market organizes approximately 35 to 45 events every month. Justin Parfitt was single and looking to improve on existing speed-dating models when he founded his company, FastLife, in Australia in 2003. FastLife is now based in Toronto and has expanded into Canada, the U.S., New Zealand, the U.K. and China. The price of a standard event is $79 and includes an open bar.

The full article was originally published at The Windsor Star, but is no longer available.

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Age Fifty: The New 15 To Marketers?

Posted on August 5, 2008

Lavalife_prime_logo CANADIAN BUSINESS ONLINE — Aug 5 — People over 50 is rapidly becoming a sought-after segment and comparable to the highly profitable younger generation. LavalifePrime which launched last year has had twice as many signups as expected.  In Canada, 1/3 of the population is over 50 and holds 77% of the country’s wealth. Currently only 4% of advertising dollars is spent on the segment. Selling to the set is different. The group buys more on personal feelings rather than based on what their friends are buying. Marketers shouldn’t lump the whole group together, as there are distinct subgroups, such as UBoomers and GrandBoomers. The 50plus set is increasing internet usage faster than every other group spending 33 hours a month online each month.

The full article was originally published at Canadian Business Online, but is no longer available.

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Lavalife PRIME Uncovers Surprising Trends

Posted on June 2, 2008

Lavalife_prime_logo_2 PR NEWSWIRE — June 2 — lavalifePRIME, one of the first sites designed exclusively for singles aged 45 and over celebrates its 1st anniversary. As part of the first anniversary celebration, lavalifePRIME polled 1,000 single Boomers to uncover current trends among this fast-growing group which numbers roughly 85m in US and Canada in total. 25% of sexually active Boomers would take part in a threesome. 46% said they enjoy sex now more than they did in their 20s and 30s.

The full article was originally published at News Blaze, but is no longer available.

LavalifePRIME Partners With 50Plus.com

Posted on March 20, 2008

Lavalife_prime_logo PR LEAP — Mar 20 — LavalifePRIME, a dating site exclusively for singles 45+ will offer 50Plus.com members immediate access to LavalifePRIME's database and social networking resources at http://50plus.lavalifeprime.com. Boomers registered with 50Plus.com will be able to view LavalifePRIME members' profiles and use its instant chat and social networking features. FULL ARTICLE @ PR LEAP

Lavalife And Axe Give Canadian Guys The Goods On Grooming

Posted on March 18, 2008

Lavalife_logo PRESS RELEASE — Mar 18 — What do women want? According to a recent survey done by Lavalife.com and AXE male grooming products, Canadian women say it's not necessarily the money, the cars or the beautiful home that make a man irresistible… it could be about how well he grooms himself. The survey asked more than 800 women exactly what makes a man more appealing, and found that 66% of women go for well-groomed conscientious guys, verses only 7% of the female population who prefer a hairy bad boy. FULL ARTICLE @ PR LEAP

Online Dating Boom

Posted on February 14, 2008

Babyboomers OTTAWA CITIZEN — Feb 14 — Unlike traditional dating, people's intentions are more evident online than in the non-virtual world. PlentyofFish.com is virtually a dating haven for millions of people around the world. The site rakes in $10 million a year in advertising and Ontario is one of the biggest hot spots for PlentyofFish users. Founder, Markus Frind says that meeting people in today's fast-paced world is just too hard, and it only gets tougher with age. "The baby boomers are signing up in droves now," says Frind. "They never used to use the site, but now it's the biggest growth market for all dating sites." Lavalife has started a dating service called LavalifePRIME, exclusively for those 45 and older.

The full article was originally published at Canada.com, but is no longer available.

Lavalife Hosts Search For Canada’s Top Singles

Posted on February 6, 2008

Lavalife_logo CNW — Feb 6 — 10 singles throughout Canada will be named Lavalife's 2008 Top Singles in a contest presented by Colgate MaxFresh. Entering is easy. All singles have to do is be a member of Lavalife.com, have a great Lavalife photo and a creative and engaging "In My Own Words" profile. On March 19th, 2008, once the voting is final, Lavalife will announce the ten Top 10 Singles from across Canada who will share in all the public admiration and, more importantly, get a heap of attention for their profiles.

The full article was originally published at CNW Group, but is no longer available.

New Sexual Revolution For Baby Boomers

Posted on January 22, 2008

Lavalife_prime_logo
PRESS RELEASE — Jan 22 —  A recent
article on lavalifePRIME,
a social dating site exclusively for single Boomers, states that a
recent study done in the UK found that more than one-third (37 %)
of 1,000 respondents ages 50 to 65 said that they would be willing to sleep with someone on
the first date. That’s twice the number of Generation X singles (just
18 % of the under-40 crowd) who would also say yes to a casual
intimate encounter. Most experts interviewed by lavalifePRIME believe that
Boomers are more open to sex because they grew up in an era of free
love, sexual freedom, swingers, feminism and the introduction of the
birth control pill. FULL ARTICLE @ PR LEAP

Lavalife Launches City Guide

Posted on January 8, 2008

Lavalife_logoPRESS RELEASE — Jan 8 – Lavalife.com launched a free online city guide http://wheretogo.lavalife.com. "Where to Go" city guides feature a range of listings allowing singles to create a great date itinerary while discovering new and exciting ways to spend their time, including: restaurants and bars, shopping, travel destinations, attractions, health and wellness, hotels and getaways and much more. FULL ARTICLE @ PR LEAP

Mark Brooks: Singles have specific needs for their date venues. It's great for them to have a recommended shortlist. Other sites such as Manhunt and Date.com offer targeted local advertising to venues. We'll see more sites offering targeted advertising and building out there content sections in 2008. Internet dating sites need to distinguish themselves as much as possible from social networks. Adding highly magazines, and user generated content useful to singles is a good move. See Adult Friend Finder for an example of a User Generated Content magazine done right. (Full Disclosure: Manhunt is a client of Courtland Brooks. Mark Brooks worked for FriendFinder in 2003).

Jambo Mobile Partners With Lavalife

Posted on December 7, 2007

Jambolavalife_logoNEWSWIRE — Dec 6 — Jambo Mobile Solutions, a mobile messaging provider, signed a two-year agreement with Lavalife to become its primary text and content fulfillment partner for the Canadian and US. Revenues will be generated through monthly fees and a percentage of text-chat messaging and content purchases.

The full article was originally published at CNW Group, but is no longer available.