Category: Lavalife

Lavalife Launches Holiday Gift Guide

Posted on November 13, 2007

Lavalife_holidays_logo_4PRESS RELEASE — Nov 12 — Lavalife has launched their new holiday shopping and entertaining guide at http://www.holidays.lavalife.com, which includes articles such as "Holiday Gifts for New Loves", "Green Gifting", "Gifts for Pampered Pets", "Spicy Stocking Stuffers", and "Handling Secret Santa", as well as ideas for singles events, specialty cocktails and other entertaining ideas. Users can purchase directly from the site through site partners. FULL ARTICLE @ CLICK PRESS

Mark Brooks: Dating sites are looking to advertising to raise average revenue per user. Rather than advertise, Lavalife is 'recommending'. That should be more effective and relevant and make them more money than regular ads. 

Boomers Embrace Internet Dating And SNS

Posted on November 2, 2007

OldercoupleGANNET NEWS SERVICE — Nov 1 — 78 million boomers represent $4.1 trillion in buying power and are embracing the internet, for more than just email. They're looking for dates on sites like Prime.lavalife.com. The fastest growing segment for Match.com are those 50+ (triple since 2000). Boomers are also social networking on sites like Boomergirl, Boomertowne and Eons.com. However, unlike the younger set who tends to use social networking sites to pass time, Boomers find groups of similar sensibilities, share ideas and generate passions for changing social systems.

Lavalife To Power Playboy Sex ‘n’ Dating Channel

Posted on October 29, 2007

Lavalife_logoBLOGNATION — Sep 14 – Lavalife (1.2 million members, 1,3 million messages/day) has an exclusive sponsorship and content deal with Playboy.com for their new Sex and Dating Channel. They will contribute content to this section on Playboy.com and provides visitors with a direct link to Lavalife.

The full article was originally published at BlogNation, but is no longer available.

Lavalife Keeps It’s Website Fresh

Posted on October 25, 2007

Lavalife_logoEDMONTON SUN — Oct 25 – Lavalife has gone through a facelift. Because the site is really 3 sites in one (Dating, Relationships and Intimate Encounters) juggling all 3 was difficult.  Now web navigation is more user-friendly and the instant messaging feature which was difficult to use simultaneously across all 3 divisions can now be used all in one place. In addition, members can now post up to 30 photos. The site also offers a new, complementary articles and advice website Click.

The full article was originally published at Edmonton Sun, but is no longer available.

Mark Brooks: Word on the street is that Lavalife is being offered for sale through Jeffries. More soon.

Lavalife Leverages Mobile Complete’s DeviceAnywhere

Posted on October 25, 2007

Lavalife_logo_2BUSINESS WIRE — Oct 24 — Lavalife, the largest internet dating company in Canada and a front runner in mobile dating with its product Lavalife Mobile, implemented DeviceAnywhere a new product from Mobile Complete. DeviceAnywhere enables Lavalife Mobile developers to have access to live handsets from their desktops for a variety of carriers, so Lavalife can easily test software and applications in development.  Lavalife will begin using the solution to effectively monitor their existing chat, binary and voice WAP and SMS offerings.

The full article was originally published at ADN News Network, but is no longer available.

Lavalife Looks To Score With prof’s Invention

Posted on October 3, 2007

LavalifeTHE EYEOPENER — Oct 3 — Lavalife Inc. is interested in Ryerson professor Hossein Rahnama’s “Mobile Matchmaker” technology. The invention lets users create a profile on their cellphone and search for potential mates within a 15-metre radius. Once a match is detected, the user can initiate a live chat. There is no release date and other investors and electronics distributor Jumbo Mobile have also contacted him.

The full article was originally published at The Eyeopener, but is no longer available.

Lavalife Distributes SilverBirch Games

Posted on September 18, 2007

LavalifePRESS RELEASE — Sep 18 — SilverBirch today announced that it has signed an agreement to distribute its proprietary and third-party mobile games through Lavalife's online mobile content portals. FULL ARTICLE @ SYS CON MEDIA

Mark Brooks: Lavalife is monetizing it's key strategic differentiator over it's competition, it's mobile platform. Games are a logical extension. When will we see games on dating sites? Doof is a gaming SNS.

lavalifePRIME Combines Social And Dating For Baby Boomers

Posted on September 18, 2007

Lavalifeprime_logoPRESS RELEASE — Sep 17 — lavalifePRIME, one of the world's first social dating sites, is targeting the 30% of the 85 million baby boomers in the US and Canada who are back in the singles scene and want more than a date. The site allows users to connect based on hobbies, interests, and relationship outlooks, and offers online socializing etiquette tips.

The full article was originally published at Tech Web, but is no longer available.

Mark Brooks: Lavalife realized that Match was targeting the 35+ crowd for a reason – that's where the money is! They also realized that PlentyofFish was stealing a lot of its market share. So, they decided to try and steal back some market share from both Match and PlentyofFish by creating LavalifePRIME and making it free.

Lavalife Partners With Playboy

Posted on September 13, 2007

LavalifePRESS RELEASE — Sep 12 — Lavalife, one of the world's largest dating sites, today announced that for two years it will be the exclusive sponsor of Playboy.com's newly-created Sex & Dating channel. Lavalife will contribute content to the section, which offers features on sex, dating, relationships, and the single life, and access to Lavalife's 1.2 million profiles. FULL ARTICLE @ CNW GROUP