MIRROR.CO.UK – Sep 17 – A new survey by Match asked 2K participants about their behaviours when it comes to dating. 52% of female respondents struggle to find someone who stimulates them intellectually, with 37% feeling like they intimate men with their intelligence. 59% have actually 'dumbed down' on a date to seem less intelligent. But 82% of respondents said they’d go on a date with someone who wasn't clever, as long as they were attractive.
Category: Match.com
Facebook Dating vs. Match.com vs. Tinder
Cost
Facebook – Free. At first, it will also be without ads
Match.com – A basic profile is free. The premium annual subscription is ~$20 a month.
Tinder: Basic Tinder is free. Tinder Plus costs $9.99/month.
Safety
Facebook: Lets users on a date share real-time location with friends on Facebook Messenger.
Match.com: Report abuse or assault in the app or online.
User Numbers
Facebook: Unknown; Facebook hasn't disclosed.
Match.com: Average subscribers on all of Match Group's apps grew 18% to 9.1M in the Q2 of 2019.
Tinder: 5.2M as of Q2 2019
How Old Are These People?
Facebook: undisclosed, but users on the overall platform are between 25 and 34
Match.com: 28% are 54- 74, 36% are 39 – 53 and 31% are 24 – 38
by Dave Royse
See full article at Yahoo Finance
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Top Dating News – Facebook Dating, (Ask)Match, and Blued’s IPO
OPW – Sep 3 – Here's the top dating news in ~2 minutes. Subscribe to Two Minute Tuesdays (TMT) on Youtube (and turn on notifications) or to the podcast on Breaker, Google podcasts, Spotify, Anchor.
Match.com Goes Beyond Just Setting up the First Date
DALLAS INNOVATES – Aug 30 – Hesam Hosseini, the new CEO at Match.com, talks about Match.com's makeover. He and his team have completely overhauled the app so much that it's unrecognizable from a year ago. Hosseini wants to slow people down, there's a strict no swiping rule on Match, so users have to deliberately spend more than a second on somebody's profile. "Match has never been about quantity. It's always been about quality," he says. "We have to date a little bit smarter, helping people realize what they want and getting them to change their behavior." The app has launched AskMatch, a "dating coach" service that's free and available to all paying members. Users can speak to a highly trained coach over the phone to ask about anything concerning their dating life. AskMatch is currently being introduced across the country.
Match.com Offers Dating Coaches to Its Subscribers
FAST COMPANY – Aug 26 – Introduced in New York City in May, the AskMatch dating coaching service is now available in 18 states and Washington, D.C., with plans to expand to all U.S. subscribers by January 2020. The coaching – typically over the phone – is included in Match's standard subscription. "We get people who say, 'I need help flirting. I forgot how to flirt,'" says Katie Wilson, a veteran dating coach who came to Match in Dec 2018 to build its team. Wilson spent four and a half years as a manager and director at matchmaking company Three Day Rule. The L.A.-based boutique service has had a partnership with Match since 2014, aimed at users who want to get personalized matchmaking. Three Day Rule coaches will appear in tips videos for AskMatch.
Top Dating News – The Meet Group, Singles in America, Yoti, Bumble
OPW – Aug 6 – Here's the top dating news in ~2 minutes. Subscribe to Two Minute Tuesdays (TMT) on Youtube (and turn on notifications) or to the podcast on Breaker, Google podcasts, Spotify, Anchor.
Match Group’s CEO on Innovating in a Fast-Changing Industry
HBR.ORG – Aug 5 – The speed of change is one of the things I love about this industry. Companies need to innovate constantly – with technology, pricing, product features, and business models – to stay ahead of competitors and continue to grow. I ran Chemistry.com from 2006 to 2008. It was my first general management job, and I loved building the team. We grew the site quickly. As Chemistry.com expanded, the company's flagship Match.com seemed to be plateauing. So in 2008 management asked me to move over to Match.com and try to reenergize that brand. Two important shifts were under way that hurt Match.com. First, OkCupid and Plenty of Fish, had pioneered a new ad-supported business model. The second shift involved algorithms. By 2008 companies were getting more sophisticated about analyzing and understanding users' preferences and behavior. In 2009 Match made its first big acquisition, in the form of a company called People Media, that had a variety of smaller sites aimed at specific demographics. Facebook and Twitter were bringing more people onto social media, which sparked more interest in online dating, especially from older people. The biggest technology shift came after 2008. That's when Apple introduced the App Store. Within a few years that completely changed the face of our industry – a change sparked largely by Tinder. Last year Tinder's revenue topped $800M, demonstrating that many people are willing to pay for features. Right now we're working on several new strategies that we expect will drive our next phase of growth.
by Mandy Ginsberg
See full article at Harvard Business Review
Singles in America: Match Releases 9th Annual Study on U.S. Single Population
Match is Launching a New Campaign With Actress Rebel Wilson
OPW – July 31 – Rebel Wilson is partnering with Match for their new podcast called LetsMakeLove.com.
#MeToo Has Changed How a Lot of Single Men Behave
CBS NEWS – July 31 – Match.com conducted a new study that looked at how #MeToo has affected dating culture. The study found that 51% of men have changed their behavior, 40% of men have changed their behavior at work and 33% of men have changed their behavior on a date. According to Helen Fisher, a biological anthropologist and the chief scientific adviser for Match, men are being more careful, reserved and more cognizant of the kinds of jokes they make in an effort to have the right kinds of conversations.