MINDBODYGREEN – July 4 – Match analyzed their 20 years of historical data on app activity and predict July 7, 2019 (the Sunday after the Fourth of July) will be their busiest day of the summer. That's partially because it happens over a long holiday weekend, when they always see a jump in the number of people using dating apps, but it also has to do with the real start of summer finally rolling in. According to Match, they're expecting a 20% increase in activity on July 7 in comparison to Valentine's Day.
Category: Match.com
Match.com & Tinder’s Privacy Red Flags
Match.com Is Engaging Single Parents With Integrated Childcare
PSFK – June 12 – Childcare, which is notoriously expensive and hard to manage, can be a hurdle for parents who want to pursue their social lives on top of raising children. So Match.com partnered with European childcare booking service Yoopies to provide three free hours of babysitting to U.K. users who are single parents.
Mark Brooks: This is a great example of how dating apps can extend services (and demonstrate care). There are so many more aspects to dating, and relationships, and life after dating that we can delve into and deliver curated services.
Can We Trust the Match Group Cartel With Our Dating Data?
How an AI Can Be an Online Dating Coach and Help People Find Love
FOX5NY – May 21 – The online dating sector is turning to artificial intelligence. Match.com in the UK launched Lara, an AI dating coach available on Google Home smart speakers and some Android devices. Users ask Lara for a match and can then ask for suggestions on what to say to or do with the person they’re matched with. Dating app companies are trying to figure out how to satisfy their users, which is why they are trying AI. AIMM, a voice-activated dating app, launched last year and is being tested in Denver with about a thousand users. AIMM sets up dates, preps users before the first date, gives them advice, and checks in with both people to see how it went. And it even recommends whether they should continue to date or move on to someone else. Experts believe this is the future.
Match Rolled Out Coaching Service – AskMatch
Courtland Brooks Book-of-the-Month – The Players Ball
COURTLAND BROOKS – May 7 – If you’ve not heard of the tawdry story of the founder of Match, then you’ll like this book. Actually, even if you know it, its worth a read. Stanford law grad, Gary Kremen founded Match.com and bought a number of top tier domains. This is the story of how he started Match and his fight to reel in a particular domain that was stolen from him. See the Amazon book.
Find out more about Courtland Brooks services. Please email mark@courtlandbrooks.com for more info.
Most Popular Dating Apps
PCMAG – Mar 25 – PCMag surveyed dating-app preferences across the US. Tinder was the most popular, winning 27 states. Match was the most popular in 17 states, and Bumble came in third. PCMag has surveyed ~2K US consumers.
See full article at PCMag
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Science of Love
DAILY TARGUM – Feb 28 – Helen Fisher, a research associate and chief scientific advisor for Match.com, broke down her findings regarding love, relationships and the chemical processes that cause these functions. An expert on love, Fisher has conducted an annual study on 30K singles in the US with Match.com for the past nine years. She said love is a bodily function. "It's a drive. In fact, when my colleagues and I put people into the brain scanner and found basic brain circuitry for romantic love, we found activity in a tiny factory in the base of the brain called the ventral tegmental area that pumps out dopamine," Fisher said. "It lies near brain regions that regulate thirst and hunger." Fisher divided love into three distinct systems for mating and reproduction: sex drive, feelings of romantic love and feelings of intense attachment. Physical appearance is like a prescreening toward love, she said. A person's looks are the first thing that other people evaluate, whether they are seen in a bar, subway, church or even on Tinder. The issue with online dating is that people stay on the sites for too long. An alternative to this problem is to redefine dating sites as "introducing sites."
by Christian Balbuena
See full article at Daily Targum
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Hottest Times for Singles to Be Online
THINKNUM – Feb 19 – According to data from OkCupid.com, the hottest times to log into dating apps is from 10:00 p.m. to 3:00 a.m. GMT. That five hour window is consistently a busy time to be online and looking for love.
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