Category: Match.com

#MeToo Has Changed How a Lot of Single Men Behave

Posted on July 31, 2019

Matchcom logo 2017CBS NEWS – July 31 – Match.com conducted a new study that looked at how #MeToo has affected dating culture. The study found that 51% of men have changed their behavior, 40% of men have changed their behavior at work and 33% of men have changed their behavior on a date. According to Helen Fisher, a biological anthropologist and the chief scientific adviser for Match, men are being more careful, reserved and more cognizant of the kinds of jokes they make in an effort to have the right kinds of conversations.

See full article at CBS News

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Match.com: the Busiest Day This Summer

Posted on July 5, 2019

Matchcom logo 2017MINDBODYGREEN – July 4 – Match analyzed their 20 years of historical data on app activity and predict July 7, 2019 (the Sunday after the Fourth of July) will be their busiest day of the summer. That's partially because it happens over a long holiday weekend, when they always see a jump in the number of people using dating apps, but it also has to do with the real start of summer finally rolling in. According to Match, they're expecting a 20% increase in activity on July 7 in comparison to Valentine's Day.

by Kelly Gonsalves
See full article at MindBodyGreen

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Match.com & Tinder’s Privacy Red Flags

Posted on June 21, 2019

Tinderinformation-sharingTHREATPOST – June 21 – Analysts at ProPrivacy.com say the dating apps collect everything from chat content to financial data on their users – and then they share it. Match.com reserves the right to collect much more information than just the typical demographic breakdown of gender, age and relationship status. This is ostensibly to be able to build a thorough online profile to help find "matches"; but as a result, users will share highly personal and emotional data with the platform. Tinder highlights that it collects chat data. "Of course we also process your chats with other users as well as the content you publish, as part of the operation of the services," Tinder's privacy policy states. Match.com said in its policy that it shares basic demographic as well as "personal information" with "third parties that assist us with various tasks, including data hosting and maintenance, analytics, customer care, marketing, advertising, payment processing and security operations."

by Tara Seals
See full article at ThreatPost

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Match.com Is Engaging Single Parents With Integrated Childcare

Posted on June 13, 2019

Matchcom iconPSFK – June 12 – Childcare, which is notoriously expensive and hard to manage, can be a hurdle for parents who want to pursue their social lives on top of raising children. So Match.com partnered with European childcare booking service Yoopies to provide three free hours of babysitting to U.K. users who are single parents.

See full article at PSFK

Mark Brooks: This is a great example of how dating apps can extend services (and demonstrate care). There are so many more aspects to dating, and relationships, and life after dating that we can delve into and deliver curated services.

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Can We Trust the Match Group Cartel With Our Dating Data?

Posted on June 6, 2019

Match group brands 2019PROPRIVACY – June 6 – Nearly half of the Match Group's subscribers are not aware of the other dating platforms owned by IAC. 61% of subscribers across Match.com, Tinder, OKCupid, Plenty of Fish and Hinge are concerned about the amount of data they share with the platforms. 65% don't know who owns their dating service. In order for online dating services to be effective at finding compatible partners, they require data. The more personal data they feed into the platforms, the better chance they have of finding a match. But many users don't realize just how much data they're giving away or exactly how these companies use that data once it's handed it over. This lack of awareness is by design. Tinder states in its privacy policy, "…we do not promise, and you should not expect, that your personal information will always remain secure."

by Sean McGrath
See full article at ProPrivacy

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How an AI Can Be an Online Dating Coach and Help People Find Love

Posted on May 21, 2019

FOX5NY – May 21 – The online dating sector is turning to artificial intelligence. Match.com in the UK launched Lara, an AI dating coach available on Google Home smart speakers and some Android devices. Users ask Lara for a match and can then ask for suggestions on what to say to or do with the person they’re matched with. Dating app companies are trying to figure out how to satisfy their users, which is why they are trying AI. AIMM, a voice-activated dating app, launched last year and is being tested in Denver with about a thousand users. AIMM sets up dates, preps users before the first date, gives them advice, and checks in with both people to see how it went. And it even recommends whether they should continue to date or move on to someone else. Experts believe this is the future.

by Jessica Formoso
See full article at Fox5NY

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Match Rolled Out Coaching Service – AskMatch

Posted on May 15, 2019

Match.com askmatchBUSINESS INSIDER – May 14 – This week, Match rolled out its new member service, AskMatch, a one-on-one phone call with a dating coach. Members can discuss issues like dressing for a first date, defining a relationship, or even pick up line workshopping. According to Match CEO Hesam Hosseini, the service performed best with young men in its beta test, with three times more men opting into the service than women. Hosseini joined as CEO in January 2018 and was swiftly tasked with helping the service appear to his millennial peers. "I'm a millennial, and this is a service my generation wants and needs," Hosseini said. "Yes, they don't want to talk on the phone and are automating grocery delivery, but they also seek one-on-one advice for relationships. It's kind of like a personal trainer."

by Megan Henrbroth
See full article at Business Insider

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Courtland Brooks Book-of-the-Month – The Players Ball

Posted on May 7, 2019

The players ballCOURTLAND BROOKS – May 7 – If you’ve not heard of the tawdry story of the founder of Match, then you’ll like this book. Actually, even if you know it, its worth a read. Stanford law grad, Gary Kremen founded Match.com and bought a number of top tier domains. This is the story of how he started Match and his fight to reel in a particular domain that was stolen from him. See the Amazon book.

Find out more about Courtland Brooks services. Please email mark@courtlandbrooks.com for more info.

Most Popular Dating Apps

Posted on March 25, 2019

PCMAG – Mar 25 – PCMag surveyed dating-app preferences across the US. Tinder was the most popular, winning 27 states. Match was the most popular in 17 states, and Bumble came in third. PCMag has surveyed ~2K US consumers.

Dating apps state by stateby Rob Marvin
See full article at PCMag

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