Category: Match.com

NYTimes Q&A With Some Of The Leading Dating Sites/Apps

Posted on April 11, 2018

Online dating 22NEW YORK TIMES – Apr 11 – NY Times interviewed Jerry Miller, the founder of FarmersOnly.com, a website that is not just for farmers, but those who understand "country living"; Meredith Davis, head of communications at The League; Gourav Rakshit, the CEO of Shaadi.com, which targets people with a South Asian background who are interested in marriage; and Helen Fisher, the chief science adviser for Match.com. Read the full interviews here.

See all posts on FarmersOnly      See all posts on Shaadi
See all posts on The League        See all posts on Match.com

Summarized by the IDEA team

Internet Dating Analysis: Who’s Growing And Who’s Firing

Posted on April 5, 2018

OPW – Apr 5 – According to Linkedin Match.com is showing no growth over the last two years, with 598 employees. Tinder is the big growth story with 320 employees and 116% growth over the last 2 years. PlentyofFish is also broken out from Match, and is up 15% over the last 2 years with 94 employees. Meanwhile, OKCupid are have been quite stable at 64 employees.

Match.comBadoo is stable at 560 employees. Over the last 2 years they've grown their personnel count 22% to 560 people!

Zoosk is stable at 170 employees. They dipped to 158 employees but actually show 1% employee growth over the past 2 years.

eHarmony has leveled off to 239 employees in the last 6 months but is down 27% over the last 2 years.

EHarmonyMeanwhile Venntro Media in the UK, which runs White Label Dating, shows a 43% decline to 66 people, and just lost their CTO of ten years.

See full article at Courtland Brooks blog.

Post by Mark Brooks, CEO IDEA

Hackers Sell Facebook Logins And Other Data On The Dark Web For $5

Posted on March 26, 2018

Dark web accounts pricesBRINKWIRE – Mar 25 – A recent report from content marketing agency Fractl has found out just how much users data is worth on the dark web. The price of user privacy has been cast into the spotlight in the wake of Facebook's massive data scandal, which led to 50M users' data being harvested without their knowledge. Facebook logins are sold for $5.20 each. Obtaining someone's Facebook credentials can serve as a gateway into hundreds of other apps they've also granted access. By comparison, the most expensive logins are for PayPal, which can demand up to $247. Login to Match.com or POF costs $9.

The full article was originally published at Brinkwire, but is no longer available.

Summarized by the IDEA team

Online Personals Watch PR Rankings – The Sites That Got The Most Press In 2017

Posted on February 20, 2018

Press coverage 2017OPW – Feb 20 – Every year we take a look at who scored the most press summaries on Online Personals Watch. We look for top tier news and summarize what we think is most interesting to you, our audience of Internet dating industry leaders, app designers and marketers.

#1 Tinder (123 posts published on OPW last year)
#2 Bumble (48 posts)
#3 eHarmony (42)
#4 Match Group (41)
#5 Match (37)
#6 OKCupid (37)
#7 Grindr (34)
#8 Happn (22)
#9 The League (21)
#10 Matrimony.com (17)

Other companies that did well and got a solid press coverage last year were Hinge, The Meet Group, Zoosk, Hater, Matchpoool and Chappy.

See full article at Courtland Brooks blog

Post by the IDEA team

Match.com And Alexa’s Valentine’s Mismatch

Posted on February 14, 2018

Match alexa partershipPYMNTS – Feb 13 – Online dating skill on Alexa, with an assist from Match.com, wasn't supposed to be a silly or jokey offering. Some of the advice was reportedly useful. Some was a bit borderline. When asked about whether or not to have sex on the first date, Alexa had two standard answers. "Only if you must, or they're really hot" or "If you do too, do them. If you don't, do you." And many complained that the advice around alcohol was less funny than actually dangerous. "Allow yourself two cocktails if they're cute. Have six if they're not." As of the end of January, Amazon and Match had pulled the skill. Match.com is continuing to work with its own in-house AI, Lara. She is very popular in France and the U.K., where she has been on Facebook Messenger for well over a year. Lara began as a tool to guide people through the registration process and offer up suggestions for potential suitors, but she has evolved a lot since then.

See full article at PYMNTS

See all posts on Match.com

Summarized by the IDEA team

Credit Score Is Important When It Comes To Dating

Posted on February 13, 2018

Match group logo smallBUSINESS INSIDER – Feb 13 – The majority of online daters would prefer a partner with a good credit score than a nice car. A good credit score is perceived to be a sign of responsibility, trustworthiness, and intelligence, according to Discover and Match Group survey of 2,000 American adults. "Money talks, but your credit score can speak more about who you are as a person, and singles agree that those with good credit tend to be conscientious and reliable," says Dr. Helen Fisher, chief scientific advisor for Match.com.

by Matthew Michaels
See full article at Business Insider

See all posts on Match.com

Summarized by the IDEA team

How Dating Sites Spy On Users

Posted on February 9, 2018

Ad-trackerAXIOS – Feb 8 – Dating app users provide sensitive information like drug usage habits and sexual preferences. How online dating services use and share that data worries users, according to an Axios-SurveyMonkey poll. OkCupid runs 10 advertising trackers during the search and profile stages of using its site, while Match.com runs 63, according to online privacy company Ghostery. The trackers could pick up where users click or where they look, says Ghostery product analyst Molly Hanson. A spokesperson for Match Group says in a statement said that data collected by its companies "enables us to make product improvements, deliver relevant advertisements and continually innovate and optimize the user experience. Data collected by ad trackers and third parties is 100% anonymized.

by David McCabe
See full article at Axios

See all posts on Match Group 

Summarized by the IDEA team

Match.com Singles Study: What ‘Good Sex’ Really Means To Singles

Posted on February 5, 2018

Match singlesinamerica 2018USA TODAY – Feb 4 – According to the annual Singles in America survey, funded by Match and conducted by Research Now, 83% of singles ranked a caring and enthusiastic partner as the top two indicators of good sex. Other ingredients that lead to good sex are communication, a good kisser and someone who helps them achieve orgasm, according to the survey. And when it comes to the best age for good sex, knocking boots only gets better as you age, according to the survey. The survey found that the best age for sex in women is 66 and men is 64.

by Mary Bowerman
See full article at USA Today

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Summarized by the IDEA team

Match To Help Women Find A Partner Through ‘Natural Male Odours’

Posted on February 2, 2018

Matchcom EauMGCAMPAIGNLIVE.CO.UK – Feb 1 – The "Eau.M.G", or Eau mon garcon, will offer six different bottled scents "created from the natural odours of male Match members". Women will be able to read the Match men's profile information on the box of each perfume sample. They will also be able to take the scent away with them. If they are interested in getting in contact with the person they can do so with a three-day free trial of Match. The scents have been created in partnership with Parisian laboratory Caracter, which uses technology to pick up the essence of a person's worn clothing.

by Gurjit Degun
See full article at CampaignLive.co.uk

See all posts on Match.com

Summarized by the IDEA team