ANDROID HEADLINES – Jan 19 – Match.com pulled its Alexa skill for Amazon's Echo speakers and other compatible devices less than 48 hours following its launch and shortly after it became clear the service meant to provide users with dating tips delivers advice that many may find controversial. The skill itself provided general dating tips but also covered advice about sexual interactions. Inquiries about whether to have intercourse on the first date were often met with tongue-in-cheek responses such as "only if you must," as were questions on how many drinks to have, to which the skill suggested a user's alcohol consumption should be inversely proportional to the level of attractiveness of their date.
Category: Match.com
Match Partners With Amazon’s Alexa
What if I can't wait to text them after the date?
Text them as soon as you like. But if you're trying to play it cool, two days is the sweet spot.
What if they want to have sex?
If you do too, do them. If you don't, DO YOU.
Now Is The Hottest Time Of The Year For Online Dating
MARKETWATCH – Jan 6 – In the New Year, the online dating industry sees a surge in users. Zoosk typically sees a 20% jump in users in the first two weeks of the year and eHarmony sees a similar increase. Grindr and other gay apps usually experiences a 30% to 50% increase in users. Match.com sees a 60% surge in new members between Christmas Day and Valentine's Day. "Many singles sit around the family dinner table during the holidays and think, 'Maybe it would be better to have a partner'," said Mark Brooks, editor of Online Personals Watch. "That's when they start hitting dating sites in droves and go on dates before the indigestion sets in." It may also be more polite to arrange dates in the New Year rather than during the holidays, especially with family around. "They're going to be around for you long after your relationships," he says. With the constant stream of happy holiday photographs over social-networking sites, experts say the pressure to be in a romance this time of year has never been so intense. "There's an onslaught of images of family and togetherness," says Pepper Schwartz, author of "Dating After 50 for Dummies" and a love and relationship ambassador for AARP.
by Quentin Fottrell
See full article at Marketwatch
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Christian Online Dating Doubles Leading Up To New Year
PREMIER.ORG – Dec 28 – ChristianConnection.com, the UK's largest Christian dating site, said it had a 50% increase in membership last season and expects the same this time around with a peak in the beginning of January. Earlier this year, 3rd January was the busiest day for Match.com. It said the average dating app user will scroll through 43 different profiles on the date, with activity increasing by 37%.
by Tola Mbakwe
See full article at Premier.org
See all posts on Christian Connection
See all posts on Match.com
Peak Dating Season Is Coming, According To Match
USA TODAY – Dec 20 – According to Match, peak dating season begins Dec. 26 and runs through Valentine's Day, with the dating site seeing 50M messages sent and 1M dates taking place during peak season. Online dating's busiest day of the year falls on Sunday, Jan. 7. Match says 8:55PM ET on Jan. 7 is the best time to sign up for online dating, when Match plans to see a 42% spike in new singles looking for love.
The Disruptive Influence Of Apps On Gay Bars
This Is How Much Dating Apps Make Every Minute
by Christian Hargrave
See full article at App Developer Magazine
Match.com Reveals Top Ten US Travel Hubs To Find Romance
Brands Losing Nearly 27% Of Paid-Search Clicks To Affiliates
SEARCH MARKETING DAILY – Nov 23 – Affiliate sites have had a love-hate relationship with advertisers for decades, but recently these marketers are becoming more aggressive in capturing and directing the search traffic through their sites. AdGooroo analyzed paid-search clicks on 164 non-branded online dating keywords running through desktop campaigns, including "dating sites," "online dating" and "best dating site" from Sep 1 through Nov 12, 2017. The average cost per click for the online dating keyword group during the month came in at $3.67, but the affiliate sites averaged a far higher CPC at $6.36, according to AdGooroo data. In theory, advertisers believe affiliates who send traffic to the brand's site drive up their cost of acquisition, said Jim Leichenko, director of marketing at AdGooroo. AdGooroo points to three sites in particular. Capturing a combined 26.7% of all clicks on the dating keywords, Top10BestDatingSites.com ranked No. 1 with a 10.5% click share. Consumer-Rankings.com came in at No. 3 with 8.3% click share. TheTop10Sites.com at No. 4 came in with a 7.9% click share, beating all other advertisers except for Match.com, which ranked at No. 2 with an 8.9% click share.
Tinder And Netflix Are The Most Monetized UK Apps
TELEMEDIA ONLINE – Nov 22 – Tinder and Netflix top the charts for the top apps by revenue in the UK, according to latest insights from App Annie.
Top Apps in UK by Revenue (non-gaming, Jan 2017 – Sep 2017)
- Tinder
- Netflix
- Spotify
- Google Drive
- Sing! Karaoke
- Headspace
- Badoo
- Skype
- Deezer
- Match.com