Category: Match.com

by Gurjit Degun
See full article at CampaignLive.co.uk

Match To Help Women Find A Partner Through ‘Natural Male Odours’

Posted on February 2, 2018

CAMPAIGNLIVE.CO.UK – Feb 1 – The "Eau.M.G", or Eau mon garcon, will offer six different bottled scents "created from the natural odours of male Match members". Women will be able to read the Match men's profile information on the box of each perfume sample. They will also be able to take the scent away with them. If they are interested in getting in contact with the person they can do so with a three-day free trial of Match. The scents have been created in partnership with Parisian laboratory Caracter, which uses technology to pick up the essence of a person's worn clothing.

by Dominik Bosnjak
See full article at Android Headlines

Match Pulls Its Alexa Skill Giving Controversial Dating Tips

Posted on January 23, 2018

ANDROID HEADLINES – Jan 19 – Match.com pulled its Alexa skill for Amazon's Echo speakers and other compatible devices less than 48 hours following its launch and shortly after it became clear the service meant to provide users with dating tips delivers advice that many may find controversial. The skill itself provided general dating tips but also covered advice about sexual interactions. Inquiries about whether to have intercourse on the first date were often met with tongue-in-cheek responses such as "only if you must," as were questions on how many drinks to have, to which the skill suggested a user's alcohol consumption should be inversely proportional to the level of attractiveness of their date.

by Chelsea Hassler
See full article at PopSugar

Match Partners With Amazon’s Alexa

Posted on January 18, 2018

POPSUGAR – Jan 17 – Amazon's Alexa has a new skill – "Match First Date What Ifs". The new Match skill on Alexa answers all of users 'what ifs' of the first date so they can go in feeling prepared and confident. The partnership between Match and Alexa is now available on all Alexa-powered devices, and was built using data from Match's annual Singles in America poll. Here are a couple of the questions (and their subsequent snarky answers) that Alexa will add to her mammoth library once users enable the skill:

What if I can't wait to text them after the date?
Text them as soon as you like. But if you're trying to play it cool, two days is the sweet spot.

What if they want to have sex?
If you do too, do them. If you don't, DO YOU.

by Quentin Fottrell
See full article at Marketwatch

Now Is The Hottest Time Of The Year For Online Dating

Posted on January 8, 2018

MARKETWATCH – Jan 6 – In the New Year, the online dating industry sees a surge in users. Zoosk typically sees a 20% jump in users in the first two weeks of the year and eHarmony sees a similar increase. Grindr and other gay apps usually experiences a 30% to 50% increase in users. Match.com sees a 60% surge in new members between Christmas Day and Valentine's Day. "Many singles sit around the family dinner table during the holidays and think, 'Maybe it would be better to have a partner'," said Mark Brooks, editor of Online Personals Watch. "That's when they start hitting dating sites in droves and go on dates before the indigestion sets in." It may also be more polite to arrange dates in the New Year rather than during the holidays, especially with family around. "They're going to be around for you long after your relationships," he says. With the constant stream of happy holiday photographs over social-networking sites, experts say the pressure to be in a romance this time of year has never been so intense. "There's an onslaught of images of family and togetherness," says Pepper Schwartz, author of "Dating After 50 for Dummies" and a love and relationship ambassador for AARP.

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by Tola Mbakwe
See full article at Premier.org

Christian Online Dating Doubles Leading Up To New Year

Posted on December 29, 2017

PREMIER.ORG – Dec 28 – ChristianConnection.com, the UK's largest Christian dating site, said it had a 50% increase in membership last season and expects the same this time around with a peak in the beginning of January. Earlier this year, 3rd January was the busiest day for Match.com. It said the average dating app user will scroll through 43 different profiles on the date, with activity increasing by 37%.

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by Mary Bowerman
See full article at USA Today

Peak Dating Season Is Coming, According To Match

Posted on December 21, 2017

USA TODAY – Dec 20 – According to Match, peak dating season begins Dec. 26 and runs through Valentine's Day, with the dating site seeing 50M messages sent and 1M dates taking place during peak season. Online dating's busiest day of the year falls on Sunday, Jan. 7. Match says 8:55PM ET on Jan. 7 is the best time to sign up for online dating, when Match plans to see a 42% spike in new singles looking for love.

by Hugo Greenhalgh
See full article at Financial Times

The Disruptive Influence Of Apps On Gay Bars

Posted on December 12, 2017

FINANCIAL TIMES – Dec 12 – Dating apps mean LGBT people do not need physical spaces to meet one another. A recent survey from Match.com suggested that 70% of gay relationships start online, compared with 50% for heterosexual men. The Royal Vauxhall Tavern, south London's oldest surviving gay venue, faced an uncertain future two years ago as developers eyed its prime location; it is situated in one of the capital's real estate hotspots. "Without doubt the dating apps have had a detrimental impact on how people meet each other," says James Lindsay, chief executive of the RVT. English Heritage granted the building a Grade II listing, which means it is of special historic or architectural interest. But it does not remove the unfavourable economics of running a gay venue.

by Christian Hargrave
See full article at App Developer Magazine

This Is How Much Dating Apps Make Every Minute

Posted on December 7, 2017

APP DEVELOPER MAGAZINE – Dec 7 – Tech buy-back site Decluttr has crunched some numbers, looking at just how much money apps like Tinder, Bumble and Match are making every minute. Tinder is making ~$1,500 per minute. Bumble makes $172 per minute. Match and Plenty of Fish come in at third and fourth place, earning $134 and $78 per minute, respectively. Ashley Madison has struggled to recover from its 2015 data breach controversy, now making just $28 per minute. New startup Huggle is currently making just $0.10 per minute. However, with over 45M places logged in the app already, and a growing number of celebrity fans, we may see Huggle climb the rankings in 2018.

by Aoibhinn Mc Bride
See full article at DailyMail.co.uk

Match.com Reveals Top Ten US Travel Hubs To Find Romance

Posted on November 25, 2017

DAILYMAIL.CO.UK – Nov 23 – Match.com has revealed a list of the top ten US airports where people can expect to find love this holiday season. Chicago O'Hare came out on top. Atlanta airport ranked number two on the list, followed by Los Angeles in third place and Denver in fourth. In fifth place was Dallas/Fort Worth airport followed by Phoenix in sixth place. The seventh most likely airport to find holiday love was Newark, followed by Orlando in eight place. San Francisco took the number nine slot, followed by Boston in 10th place. The app compiled the information using its Missed Connections feature, a location based metric that focuses on matching users with people they've crossed paths with in real life.