PASSIONATE IN MARKETING – Muzz has launched a new campaign highlighting the importance of allowing Muslim singles to make their own marriage decisions. The campaign film portrays the pressures of traditional matchmaking, where family expectations can overshadow the two people considering marriage, and encourages more space for genuine conversations before a decision is made. The film will be released across Muzz’s digital and social media channels.
Category: Muzz
Muzz Is Officially Launching in India
PASSIONATE IN MARKETING – Muzz has formally launched in India after years of organic growth without a local team or marketing. The platform has 17M users globally and has facilitated ~800K marriages. India has ~200M Muslims. Muslim matchmaking options have mainly been limited to either family-led matrimonial setups or general dating apps that don’t reflect religious intent. This creates an opportunity for Muzz to target users who want both personal choice and family involvement.
UAE Muslims Are Becoming More Open to Online Matchmaking
GULF TODAY – Many people in the UAE remain cautious about online matchmaking due to concerns around privacy, safety, cultural expectations, and whether users are genuinely seeking marriage. Muzz is helping change this by offering a marriage-focused platform built specifically for Muslims, with features such as controlled photo visibility, strong verification, chaperone options, faith- and values-based matching, and active moderation. With ~15M users and ~600K marriages worldwide, Muzz has gained trust in the UAE by aligning technology with cultural and religious expectations, making online matchmaking feel credible, serious, and secure.
Muzz Holds First Offline Singles Event in Mumbai
SANGRI TODAY – On July 3, Muslim dating app Muzz hosted its first in-person event in Mumbai. The mixer offered a relaxed alternative to online swiping and traditional matchmaking, with games, one-on-one chats, and a rose exchange. Attendees connected by scanning QR codes, avoiding the pressure of sharing contact details.
Top Dating Apps by Press Coverage in 2024
OPW – In 2024, we selected and summarized close to 700 of the top news items from the online dating industry. These 10 companies made the most headlines in 2024, driven by leadership changes, product launches, lawsuits, and bold strategic moves:
- Match Group – Topped coverage as Elliott bought a $1B stake, partnered with OpenAI, launched a buyback, and reshuffled leadership.
- Tinder – Named Faye Iosotaluno as CEO, expanded ID verification globally and launched a celeb-only dating app
- Bumble – Cut 350 jobs, launched AI scam detection, bought Geneva, and rethought "women make the first move."
- Hinge – Rolled out chat limits, Hidden Words, and launched a $1M fund to drive in-person Gen Z connections.
- Grindr – Marked 15 years, expanded into long-term dating, saw 85% stock growth, and faced HIV data lawsuits.
- Archer – Surpassed 1M downloads, added selfie verification and AI moderation.
- Feeld – Nearly doubled revenue to £39.5M, rebranded, and launched a magazine on non-traditional relationships.
- Matrimony – Launched MeraLuv and WeddingLoan.com, but faced a major setback as Google removed its apps.
- Muzz – Reached 10M users, debuted Muzz Social, launched matchmaking in Pakistan, and introduced chat limits.
- OkCupid – Turned 20 years old.
Muzz Introduces Chat Limit to Encourage Meaningful Connections
LINKEDIN – Muzz, a popular Muslim dating app, recently implemented a significant change by limiting members to 5 active conversations at a time. While swipes and revenue have decreased, the focus on intentional interactions is paying off. More men are receiving attention, members are messaging fewer people but more deeply, and the number of ultra-quality matches (25+ messages from both sides) has increased. This shift aims to reduce ghosting, foster meaningful connections, and avoid the overwhelming of endless options, with more updates on the way.
Finding Mohamed a Wife: the Viral Muzz Campaign Taking Over Times Square
THE KIT – Mohamed Ibrahim, a 30-year-old client relationship manager from New Jersey, partnered with the Muslim dating app Muzz to find a wife. His campaign featured billboards across North America, including Times Square and Toronto, directing interested women to apply through findmohamedawife.com. The campaign garnered ~1K applications since its launch on October 7, 2024. Muzz, formerly known as Muzmatch, is a British marriage and dating app for Muslims, founded in 2015 by Shahzad Younas.
Dating Apps Shift Focus to Friendship Amid Growth Challenges
FINANCIAL TIMES – Bumble, Match Group, and Muzz are expanding into friendship and community-building to boost growth as dating app usage slows post-pandemic. Bumble is scaling its BFF app and recently acquired Geneva, a community-building product. Match launched Yuzu, allowing users to toggle between social and dating modes. Muzz introduced Muzz Social, connecting users by location and interests.
See full article at Financial Times
See the top news on Match Group See the top news on Yuzu
See the top news on Bumble See the top news on Muzz
Muzz Brings Modern Matchmaking to Pakistan
DEVDISCOURSE – Muzz, a UK-based dating app, held its first in-person matchmaking event in Lahore, attracting ~100 attendees. This event challenges Pakistan's traditional matchmaking norms, where marriages are usually arranged by parents. Muzz, designed for Muslim users, aligns with Islamic values and is gaining acceptance in the conservative society.
Muslim Dating App ‘Muzz’ Brings Laughter to Houston With Comical Billboards
