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Category: OkCupid

Life As An OkCupid Moderator

Posted on October 22, 2012

Okcupid logo aktualniHUFFINGTON POST – Oct 22 - Christopher Cantwell
never asked to become a moderator of online dating site OkCupid. Many
OkCupid moderators are pulled from the site’s userbase and just six
months after signing up for the singles site. They review posts flagged
by OkCupid users and are tasked with marking the profiles “deleted,”
“left alone” or “can’t tell.” Moderators can see comments from other
moderators and how they ruled on an issue, but not who those moderators
are or what ultimately happened to each of the posts in question.

Q: What did you have to do to become qualified to be a moderator?
A: Absolutely nothing.  They notified me that I had been made a moderator.

Q: What kinds of things do you see getting flagged?
A: Users can flag a profile and then the
profile gets put into what’s basically a queue for the moderators to go
through. And most of it is kind of frivolous.

Q: It’s remarkable that people have access to private messages, in some cases, and get to weigh in on them.
A: Yes, it is.

Q: What have you learned about people since being a moderator on OkCupid?
A: I’ve learned that people are nitpicking and if they see something they don’t like, they’ll flag it for no good reason.

Q: What’s the strangest thing you’ve seen during your time as a moderator?
A: I’ve seen some nude photos, but I’m no stranger to that, and I’ve seen scammers.

Q: What would you do when you came across something illegal?
A: In the case of child porn, we would contact the FBI.

by Bianca Bosker
See full article at Huffington Post

See all posts on OkCupid

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OKCupid To Venture Into Housemate Matching

Posted on October 10, 2012

Okcupid logo aktualniSOCIAL TIMES – Oct 9 – OKCupid is beta-testing a housemate-matching service on an undisclosed domain, according to co-founder and CEO Sam Yagan. Housemates, Yagan explained, are a logical use case for a platform that matches people based how they answer questions and how they say they’d like their matches to answer them. “The same Q&A format and algorithm applies for roommates. Do you stay up late? Do you do drugs? Do you have a girlfriend? It applies almost directly,” Yagan noted. It will likely leverage users’ Facebook profiles to find potential shared interests and social connections, Yagan said.

by Cameron Scott
See full article at Social Times

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GPS Dating Is Getting More Popular

Posted on October 5, 2012

Gps datingABC LOCAL – Oct 5 – Finding love the smartphone way is a trend that is definitely taking off. SinglesAroundMe says ~20K singles install the app each week. OkCupid reports 1M of its 3M users utilize the GPS feature. And HowAboutWe estimates that 1 in 4 of its online daters are now incorporating location based dating into their search for a soul mate. One of the biggest problems with GPS dating is the immediacy of it. MeetMoi, which sends profiles of people in your general location, says they never share a user's exact location. SinglesAroundMe has privacy options that allow users to turn off their location GPS or to hide their profile.

by Leslie Sykes
See full article at ABC Local

See all posts on OkCupid              See all posts on MeetMoi
See all posts on HowAboutWe      See all posts on SinglesAroundMe

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OKCupid CEO Shares The Social Media Strategy

Posted on September 28, 2012

Okcupid sam yagan 2012BUSINESS INSIDER – Sep 27 – OkCupid has become incredibly popular in recent years. The tipping point was in 2009, when a strong social media strategy helped it gain traction, says CEO and Co-Founder Sam Yagan. One of the best ways to grow a business is to expand the possible user base. OkCupid tries to reach a broad audience with its blog by choosing interesting topics and great graphs that provide information as well as entertainment. OkCupid only has 18,083 Twitter followers and 12,860 Facebook page likes, which is nothing compared to how many people comment on its blog. Social media is just one piece of the puzzle. “There’s a rule of thumb in marketing that you have to have seven ad impressions before someone actually takes an action," says Yagan. "It’s reading an article on Facebook; it’s hearing the story on the news; it’s hearing from one of your friends who’s using OkCupid."

by Carolyn Cutrone
See full article at Business Insider

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How Smartphones Are The New Wingman

Posted on September 24, 2012

CNN – Sep 23 – Online dating used to be largely a deskbound activity. But in recent years, mobile apps like Blendr have employed constant Internet access and location-based services to turn the smartphone into a wingman of sorts. Today's mobile location apps connect singles based on the proximity. Grindr has been a global success, with 1.1M daily active users in 192 countries. OkCupid also made its own location-aware app last year called OkCupid Local. Match.com and eHarmony have also gone mobile, but their apps are still more like window shopping. Location data isn't required to make the smartphone useful for meeting people. Smartphone owners can use Bump, a mobile app that lets you exchange contact information easily by bumping two phones together. Bump was an early hit in the iPhone app store and has been downloaded ~100M times.

by Heather Kelly
See full article at CNN

See all posts on Blendr     See all posts on Match.com
See all posts on Grindr      See all posts on eHarmony
See all posts on OkCupid

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OkCupid Asks Ad-Blocker Users To Go Ad-Free For $5

Posted on August 24, 2012

Okcupid logo aktualniTECH CRUNCH – Aug 24 – "You donate $5 to us once, & we remove all ads from the site forever.” That’s the text from a sidebar banner appearing on dating site OkCupid to users with ad-blocking software installed. This is not about offering a premium option with extra features and services. It’s about directly courting those with ad-blockers to pay for what they consume and uphold their end of the value exchange. OkCupid is simply asking ad-blocking users to support the site on their own terms.

by Josh Constine
See full article at Tech Crunch

See all posts on OkCupid

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Meet In A Bar: The New Dating Technology

Posted on August 22, 2012

Offline datingNY TIMES – Aug 21 – Both Match.com and OkCupid, which was bought by Match last year but operates independently, are getting behind the offline idea. Match bought commercial time during the Olympics to promote “The Stir,” as it calls its gatherings. Match.com has held a few hundred events each month since May in more than 50 cities. OkCupid has organized ~100 events in New York since early July and plans to bring the idea to San Francisco, Los Angeles, Chicago and a few other cities in October. Smaller services are also offering gatherings. MeetMoi has been hosting get-togethers to bring more of its users to the same space at the same time. And Nerve, a sex and dating site based in New York, says it is working on a mobile app that will emphasize nearby events. The move toward real-world meetings follows some well-publicized studies that cast doubt on whether personality tests and data can accurately predict whether two people will be compatible. “We still use our matching algorithms,” said Mandy Ginsberg, president of Match.com. “But maybe it is slightly easier to walk into a room full of people meeting and talking.”

by Jenna Wortham
See full article at NY Times

See all posts on OkCupid       See all posts on MeetMoi
See all posts on Match.com   See all posts on Nerve Dating

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Can GPS Find You A Mate?

Posted on August 6, 2012

Gps dateBOSTON GLOBE – Aug 5 – OkCupid Locals is meant to follow you wherever you go and find you matches along the way. “Mobile dating has created a new promise, an enticing one,” says Aaron Schildkrout, co-founder HowAboutWe. “When you see these people on your phone, you think, ‘This person is real, they’re near me, and I may actually be able to encounter them in the real world". Grindr was the first app of its kind to get traction. By March 2012, Grindr had 4M users in 192 countries. MeetMoi, which came online as an iPhone and Android app in 2010, alerts users when another MeetMoi user is nearby. SinglesAroundMe, also released in 2010, features a singles-locator map of sorts. OkCupid launched its Locals app in 2011. Sam Yagan, founder of OkCupid, says two-thirds of its mobile users activate the GPS-positioning info. Mark Brooks, a consultant to Internet dating sites, points out that men tend to use location-based dating features more than women, and that location-based dating apps are most often used by singles in big cities. What’s more, the singles that use them are using them all the time. “People don’t view as many pages on their mobile dating apps as they do when they’re looking at profiles at home, but they’re logging in as many as eight times a day,” says Brooks. Mark Brooks jokes that one reason location-based dating hasn’t yet gone mainstream is that there are too many men running the sites. Match is the only major dating site run by a woman, and its CEO, Mandy Ginsberg, has said the company won’t rely on location-based tools. Robinne Burrell, the company’s director of mobile product and distribution, says its experts don’t believe the location-based approach puts singles on the path to long-term relationships.

by Brooke Lea Foster
See full article at Boston.com

See all posts on OkCupid              See all posts on MeetMoi
See all posts on HowAboutWe      See all posts on SinglesAroundMe
See all posts on Grindr                 See all posts on Match.com

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Dating Sites Aim For A Novel Idea: Actual Dates

Posted on July 30, 2012

Howaboutwe logo newBUSINESS WEEK – July 27 - HowAboutWe.com is a startup that offers a platform to suggest first dates.The site has arranged ~1M dates and users must purchase a subscription ($70/6months). “We focus on getting you offline to see if there is real chemistry,” says co-founder Brian Schechter. That’s one reason Schechter says he hardly considers HowAboutWe to be an online dating site at all. Getting would-be daters offline is the industry’s No. 1 trend, according to OkCupid co-founder and CEO, Sam Yagan. Online dating sites have become a $1.3 billion industry during the past decade, according to researcher Marketdata Enterprises. But revenue is expected to slow this year, growing just 7.5%, as the market has become saturated with ~1,500 sites.

by Meghan Walsh
See full article at Business Week

See all posts on HowAboutWe
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Problems Dating Sites Are Facing & Their Solutions

Posted on July 4, 2012

Online dating - heart on keyboardFAST COMPANY – June 28 – Online dating has ballooned to a $4 billion business. Now the industry faces new players and challenges.

oneGoodLove
Problem: Dominated by hookup sites like Grindr and Manhunt, the gay online-dating space underserves relationship-minded folks.
Solution: OneGoodLove, a sort of eHarmony for the gay and lesbian community, is evolving its matching system.

OkCupid
Problem:  To improve matching algorithms, sites need to know who goes on dates with whom and how those dates turn out.
Solution: OkCupid Labs wants to advance its mobile platform to gather new kinds of data on real-world dating behavior. Via the app, users will be encouraged to give instant feedback about their dates with other OkCupiders.

Badoo 
Problem: As online daters become conditioned to screening potential mates via in-depth profiles, the process of meeting new people online grows further from how offline attraction really works.
Solution: A social discovery app, Badoo facilitates meetings on the fly by encouraging users to find people right around them based on nothing more than a photo, an age, and an interest or two.

HowAboutWe
Problem: A happy customer is a lost user.
Solution: HowAboutWe, a site that connects people based on user-suggested activities, is launching a service for couples.

by Dan Slater
See full article at Fast Company

See all posts on oneGoodLove    See all posts on Badoo
See all posts on OkCupid            See all posts on HowAboutWe

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