OurTime.com – Online Personals Watch

Travel Compatibility Becomes the New Dealbreaker for Singles Over 50, Ourtime Study Reveals

Posted on October 13, 2025

VERGE – Travel has become a major dealbreaker for singles over 50, according to new research from Ourtime, the dating app for over-50s. The study, conducted by 3Gem Research on 1,500 adults who date and travel regularly, found that 68% consider travel compatibility non-negotiable and 20% would cancel a date if travel styles don’t align. For this group, travel is more than a hobby, it’s a key test of compatibility, with 85% saying a trip is the best way to see if a relationship truly works.

See full article at Verge

Match Group’s “Are You Sure?” Feature to Expand to Millions of Users Across Match, Stir, OurTime & More

Posted on November 14, 2023

PR NEWSWIRE – Match Group is introducing its anti-harassment feature "Are You Sure?" (AYS?) to users across several platforms, including Match, Stir, OurTime, BLK, Chispa, and Upward, with Hinge planning to adopt it next year. Initially launched on Tinder in 2021 and later on Plenty of Fish and Meetic, AYS? has prevented ~500M potentially problematic or harassing messages by prompting users to reconsider their words before sending. The feature, which uses automated tools to flag potentially harmful language, has led to an 84% decrease in triggering on Plenty of Fish, showing its effectiveness in changing user behavior. The feature is available in 18 languages and is part of Match Group's efforts, including an upcoming "Respect Before Swiping" campaign, to promote respectful interactions and boundaries on its platforms.

See full article at PR Newswire

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Match Group Reports Q1 2023 Results

Posted on May 3, 2023

MATCH GROUP – The Q1 '23 results showed a 1% YOY decrease in total revenue at $787M due to a 3% decline in payers, partially offset by a 2% increase in revenue per payer (RPP). On a foreign exchange neutral (FXN) basis, the total revenue was up 3% YOY at $822M. Tinder's direct revenue was flat YOY at $441M, while Hinge's direct revenue grew 27% YOY. Match Group Asia's direct revenue declined 13% YOY. Evergreen & Emerging (Match.com, Meetic, OurTime & Pairs, BLK, and Chispa) direct revenue was down 8% YOY. Q1 operating income was $198M, down 5% YOY, while Q1 adjusted operating income was $263M, down 4% YOY. Tinder's new weekly subscription packages and pricing optimizations are expected to increase revenue as 2023 progresses. Tinder is also focusing on improving women's user experience by providing relevancy, realness, and respect. They are testing Just for You, curated profiles, and adding interactive profile elements to provide a richer and more engaging user experience. Hinge is seeing exceptional momentum in Europe, with plans to launch more targeted marketing efforts in Italy, Spain, and the Netherlands in Q2.

See full article at Match Group website

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Ambassador Cruise Line Partners With OurTime Dating App

Posted on January 10, 2023

CRUISE INDUSTRY NEWS – The OurTime dating app offers singles over 50 the opportunity to meet new people, while Ambassador's no-fly cruises are ideal for single travelers. Thus, the two companies partnered to help encourage guests to make new friendships while cruising. Ambassador Cruise Line is giving away two £1K vouchers to OurTime members and 10% off solo cabins until Jan 31.

See full article at Cruise Industry News

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Dating Apps Join Forces for Valentine’s Vaccination Push

Posted on February 14, 2022

ADWEEK – Tinder, Ourtime, Match, OKCupid, Hinge, Plenty of Fish and Grindr are promoting vaccinations to their users. Ahead of Valentine's Day, the apps have allowed users to display vaccination badges and stickers on their dating profiles to advertise their Covid-19 status to increase their chances of finding a match. Data from Hinge has claimed that its users who share their vaccination status on dating apps receive 30% more matches than those who don't. OKCupid has seen ~1M of its users add a badge stating "I'm Vaccinated" to their profile pages, while Grindr also claims that the badge is among its three most popular.

by Stephen Lepitak
See full article at AdWeek

Match Group Partners With the UK Government to Promote COVID-19 Vaccinations

Posted on June 8, 2021

PR NEWSWIRE – June 7 – Match Group is working with the UK government to promote COVID-19 vaccinations across its brands including Tinder, Match, OurTime, OkCupid, Hinge, and Plenty of Fish. The apps will run ads for the UK government's Hope Campaign, share vaccine resources, and offer vaccination badges for singles to display on their profiles, as well as free "Super Likes" and other boost-type features for UK users who say they are vaccinated. Members will start seeing the banners and incentives starting this week, and the campaign will run throughout the month of June.

See full article at PR Newswire

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Lumen, Dating App for 50+ Has Attracted 1.5M Users

Posted on January 2, 2020

BBC NEWS – Jan 1 – Charly Lester founded dating app Lumen in London in 2018, believing she had spotted a gap in the market. She knew lots of people in their 50s and 60s who were just as phone-fixated as the younger generation. Her app has attracted ~1.5M users in less than a year. It's free to join, but the company makes money by charging users for "premium" features. These include the ability to search potential partners with "advanced filters" and the chance to see who has saved you as a "favourite". More established companies also cater for mature daters, like OurTime and Silver Singles. They began as website platforms but have now developed apps. OurTime says it has seen a 146% increase in active users in the past two years, with 63% of joiners registering by mobile.

by Dougal Shaw
See full article at BBC News

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Facebook Dating Is a Threat to Match, But Not to Tinder

Posted on September 20, 2019

SEEKING ALPHA – Sep 20 – Facebook Dating isn't likely to kill Tinder, but investors seem to be forgetting that Match also owns other dating properties that may be under threat from Facebook. Facebook Dating focuses on long-term relationships and skews towards older people, which puts it in direct competition with apps like Hinge or OurTime. Match's current valuation is also far higher than when Facebook Dating launched.

See full article at Seeking Alpha

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More Older Singles Are Using Dating Apps

Posted on January 4, 2019

CHICAGO TRIBUNE – Jan 4 – People who work with older adults say they are turning more to apps and dating sites. Match has its own dating site and app for people over 50, called OurTime. Chicago is the second-fastest growing city, after Houston, said Match spokesperson Lauren DeFord, and the third most active city, a ranking of time users spend on the app or site. For many older adults, family dynamics are a big part of navigating dating. Watching a parent date can be hard for children still grieving another parent. To make conversations about dating go smoothly, experts advise not telling family members immediately and wait until they’ve gone on a few dates before bringing it up.

by Alison Bowen
See full article at Chicago Tribune

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OurTime And SeniorAdvice.com Announce Top 15 Cities For Senior Dating In 2018

Posted on July 25, 2018

PR NEWSWIRE – July 24 – OurTime, a dating site for singles 50+, and SeniorAdvice.com, one of the nation's top senior housing referral services, released a list of America's top cities for single seniors. A variety of factors were considered when compiling the list, including percentage of single senior population in the area, various and available social activities for unattached seniors, online dating site usage, weather, quality of healthcare, number of hospitals and pharmacies, number of parks and outside activities, cost of living, and the city's SeniorScore.