CNET – 90% of reports made on Bumble that are directed at daters who happen to be gender nonconforming get dismissed by moderators. In short, Bumble has discovered that some daters will report a profile as a means of discrimination, not because that profile violates any rules. Those who make intentionally false reports could find themselves booted off the platform.
Category: Outlets – CNet News
Tinder Is Bringing Back Desk Mode
OkCupid Wants to Show Users Who They’re Compatible With
CNET – A new feature called Cupid's Picks will surface who users are more likely to match with every single day. The picks are refreshed daily as new people join the app or answer more questions on the platform.
Singles Are Finding Each Other on TikTok
CNET – Mar 15 – Anything can function as a dating app – Twitter, Facebook, Instagram, LinkedIn. But there are reasons why TikTok in particular could be conducive to dating these days. TikTok is kind of like getting into somebody else's world without being in the same room as them. During the pandemic, TikTok's seen a surge in popularity. According to App Annie, it was the top-grossing app globally in the App Store in the Q2 of 2020. Perhaps TikTok is filling the void left by not being able to go out to a bar or club and be around other random humans.
Singles Dropped $2.2B on Dating Apps Last Year
CNET – Feb 5 – Consumers dropped $2.2B on dating apps last year, according to App Annie's State of Mobile Report. The amount is double what was spent two years ago. Tinder and Bumble came in first and second in terms of consumer spending.
Facebook Extends Its Dating Service to Mexico, Argentina
by Steven Musil
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Team Behind Dating App HER Takes Pride in Supporting “Womxnhood”
CNET – Feb 8 – HER bills itself as "the world's largest and most loved free dating app for LGBTQ+ women". "From the outset, what makes HER feel different is that it's designed by a diverse team of LGBTQ+ people for the LGBTQ+ community," said CEO & Founder Robyn Exton. "Other dating apps are typically built by men and then copied and marketed for the broader queer community. Because we're part of the LGBTQ+ community, we know the importance of inclusivity and being made to feel welcome and well-thought-of in this space." When HER first launched in 2015, it was initially only open to female-identified and non-binary users. But in 2016, the app began welcoming all identities other than cis men. HER use the term "womxn," a more progressive nomenclature than women, that's also both intersectional and inclusive, in their user interface copy. All accounts must be verified by phone, Facebook or Instagram first. There are 20 sexual identities to choose from. HER offers a premium membership, with pricing starting at $14.99 per month.
by Joshua Rotter
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Lasting – “The Personal Trainer for Marriage”
CNET – Feb 6 – Lasting is a "proactive marriage health program" from the developers behind The Knot wedding app and The Bump app for expecting parents. The app learns about users' relationship and creates a personalized counseling program. The app maker said it incorporates scientific research and longitudinal marriage studies into accessible 5-minutes sessions to teach couples the skills to build and sustain a healthy marriage. Lasting's sessions are based on three principles – the importance of emotional connection, learning about partner's "inner world" and how selfless actions protect and enhance the marriage. Lasting Premium is $12 per month or $80 for an annual subscription.
by Shelby Brown
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Badoo Finds a Dramatic Increase in Matches During ‘Cuffing Season’
YouTube’s Making A Tinder Comedy
CNET – Oct 20 – YouTube Red is turning Tinder dating into a television show with 2018's "Swipe Right" starring Carly Craig, from "American Housewife". The eight-episode series is based on a true story by the actress, in which a 35-year-old workaholic decides to go out with all 252 of her Tinder matches. The YouTube Red show is set to debut sometime in 2018.