Category: Outlets – Mashable
Tinder Slammed Over Mysterious Premium Pricing
MASHABLE – Aug 11 – Tinder has recently settled an age discrimination lawsuit in California, which saw users over 29 paying double what younger people were for the subscription. Now the Australian consumer organisation Choice has filed an official complaint with the national consumer commission, the ACCC, after conducting a mystery-shopper survey that found prices for a one-month subscription to Tinder Plus ranged from AUD$6.99 to AUD$34, with no transparency upfront about the variation. The highest price( $34) was for a straight man over 50 in a metro area; the lowest was $6.99 for a queer woman under 30, also in the city. "Based on our mystery shop, we know that Tinder is using age to set different prices. But even within age groups, we saw a range of prices, demonstrating that there are other factors at play that Tinder is yet to explain," said Choice director of campaigns Erin Turner in a statement.
Heybaby – a New Dating App For Parents and People Who Want to be Parents
OkCupid Now Lets All Users Share Their Pronouns
Tinder Is Making Its ‘Orientation’ Feature Global
Grindr Has Removed Its Controversial Ethnicity Filters
Hinge Rolls out in-app Video Calls, Launches Hinge Labs
Hinge Launches ‘Date From Home’ Feature
MASHABLE – Apr 8 – Hinge is launching "Date From Home," a feature where users can easily tell someone whether they're ready for a virtual date. Hinge recently added a pop-up message to the app, advising its users to date at home. It points out that 70% of its members are down for a "digital date," over a platform like FaceTime or Zoom. While matches are messaging each other, the 'Date from Home' menu will appear and ask if they're ready for a digital date. Responses will remain private until both users are ready, and the feature will notify them. Then it's up to the users to take it from there.
Tinder Pulls Global Launch of Apocalypse Show “Swipe Night”
MASHABLE – Mar 11 – Sunday is the app's busiest day, and Swipe Night capitalised on that, with Match Group saying that the event boosted matches by 30%. The show's first season was due to launch across multiple international markets this Saturday. But Swipe Night's international debut was cancelled on Monday night U.S. time, a decision "made at a global level." "Tinder was excited to bring this innovation to Australian members, but given the series' apocalyptic theme, and because we are sensitive to the current events our members are experiencing, we felt it would be difficult to launch it in the right spirit," said the company's PR firm.
Report: Dating Site & Ad Tracking
MASHABLE – Feb 11 – A new report from Ghostery, which creates products to detect and block data trackers, reveals which dating sites are using ad trackers. A data tracker is a snippet of code that companies such as Facebook and Amazon can implement onto other sites. Ad trackers on dating sites, for example, retarget the user on other websites. If a user goes to Match.com, the next time they go on Facebook they may be served an ad for Match.
