NY POST – July 7 – People who believe they have a "type" are fooling themselves, according to social psychology researchers who say that singles "might as well let a stranger pick their dates." This is because most people are looking for more general positive qualities in a love interest, such as "kind" and "intelligent" personalities, the researchers from University of California, Davis, write.
Category: Outlets – NY Post
People in Relationships Are Signing up for Dating Apps During Covid-19
NY POST – May 2 – 42% of Americans in relationships have downloaded a dating app since the start of COVID-19, according to a new study of 1K people in relationships not quarantining with their partner. A third of those in a relationship have reached out to an ex. The survey was conducted by OnePoll on behalf of LELO, a company that sells sex toys. 67% admitted social distancing has even increased their cravings for physical intimacy.
Dating App Once Tells Users How Hot They Are
by Hannah Frishberg
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Match.com Leaves The Visually Impaired In The Dark: Suit
NY POST – Oct 1 – Match.com is blind to the needs of the visually impaired lovelorn, says a Virginia man in a Manhattan federal lawsuit. Blind users can't even create a profile for themselves. The company is looking into the matter, a Match.com spokeswoman said.
Tinder To Host ‘Exclusive’ Parties
by Jennifer Gould Keil & Emily Smith
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Ashley Madison Claims Surprising User Numbers
by Richard Morgan
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EliteSingles To Pump Up TV Advertising
NY POST – Dec 11 – EliteSingles is currently the third-largest US TV dating advertiser behind Match and eHarmony, but plans to turn up the volume to ensure it nabs between 5k – 6k new customers a day. The company is currently signing 3k – 4k, it says. The company is backed by Rocket Internet and Holtzbrinck Ventures, and the US is its fastest-growing market.
3nder Forced To Change It’s Name To Feeld
NYPOST – Aug 2 – 3nder, the kinky app catering to threesomes, will change its name amid a trademark dispute. Dogged by a lawsuit from a Tinder filed this spring, British-based 3nder will change its name to "Feeld." Feeld has seen downloads grow 65% year-to-date compared with last year, to reach a total of 1.57M.
by James Covert
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Happn Keeps Growing In US
NYPOST – Mar 1 – The French-based mobile app boasts 13M registered users, up from 10M two months ago. CEO Didier Rappaport said he expects the momentum to continue this year. Rappaport is in New York this week visiting top venture funds about a Series C investing round expected to close in July. So far, Happn has raised $22M. New York City is now Happn's largest US market.
More Millennials Are Starting To Swipe Left On Tinder
NYPOST – Jan 29 – Millennials are getting promiscuous with their dating apps. "Tinder was the first mobile dating app to go mainstream, but it doesn't have that monopoly anymore," Happn spokeswoman Marie Cosnard said. "We're aware people use several dating apps." BTIG analyst Brandon Ross noted that Tinder's ranking among top-grossing mobile apps has been caught in a downward trend during the past few months (App Annie).
by James Covert
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