NYPOST – Mar 1 – The French-based mobile app boasts 13M registered users, up from 10M two months ago. CEO Didier Rappaport said he expects the momentum to continue this year. Rappaport is in New York this week visiting top venture funds about a Series C investing round expected to close in July. So far, Happn has raised $22M. New York City is now Happn's largest US market.
Category: Outlets – NY Post
More Millennials Are Starting To Swipe Left On Tinder
NYPOST – Jan 29 – Millennials are getting promiscuous with their dating apps. "Tinder was the first mobile dating app to go mainstream, but it doesn't have that monopoly anymore," Happn spokeswoman Marie Cosnard said. "We're aware people use several dating apps." BTIG analyst Brandon Ross noted that Tinder's ranking among top-grossing mobile apps has been caught in a downward trend during the past few months (App Annie).
by James Covert
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60% Of Happn Registrants Are Active Users
NYPOST – Dec 18 – Happn is a fast growing mobile dating app, known for matching users whose paths they've crossed. Launched in February 2014, Happn is on track for 10M registered users worldwide by Dec. 31. The app is adding ~1.3M new users every month, and expects to reach 30M by the end of 2016. In New York City, Happn now has 250K active users. Investors are especially impressed that ~60% of Happn's registrants are monthly active users, and another 40% of those are checking the app every day.
FidelityDating.com Is Anti-Ashley Madison Dating Site
NY POST – July 21 – Fidelitydating.com is a site aimed at "infidelity survivors" seeking other singles who've also been through cheating scandals. With the slogan "Love is precious. Stay faithful," the service is hoping to provide an antidote to popular cheaters' sites like Ashley Madison.
Exclusive Dating App “The League” Is A Big Success In NYE
NY POST – June 23 - The League dating app came to New York last month. The app's founder Amanda Bradford has received 30K requests to join. Only 7K have been accepted so far. 37% of New York Leaguers have graduate degrees, 13% are CEOs or founders, and 56% have attended “highly selective” schools. Singles can be referred by current users, which bumps them to the top of the wait list and increases their chance of admittance. Women must be 22-36; men 24-40.
by Dana Schuster
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Analysts: 250K Users Paid For Tinder Plus, Generating $3M In Q1
NY POST – Apr 30 - The number of paying subscribers to MatchGroup dating sites topped 4M in the most recent quarter. That’s an increase of ~500K subscribers in the quarter. More than half of that gain came from new subscriptions to Tinder Plus, execs said. Cowen & Co. reckons 276K Tinder Plus subscriptions have been sold since the March 2 launch, generating ~$3M in revenue.
Why Are The Founders Of Grindr And Hinge Still Single?
by Jennifer Wright
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Van Doran: New York City Elite Matchmaker
NY POST – Sep 10 – Unlike some of the traditional elite matchmakers in New York, Van Doran, who is in her late 20s, is happy to take on attractive female clients in their 40s and 50s. Statistically they are harder to match. In New York City, 60% of single men date women who are ~10 years younger. She specializes in introducing “gorgeous, artistic ladies” to “interesting Bohemian types”. Van Doran limits her number of clients to just 14. A six-month retainer fee of $5K covers introductions, feedback after dates, invitations to dinner parties and larger events, image consulting and managing online profiles.
Loveflutter: Boring People Need Not Apply
NY POST – Aug 25 – Loveflutter only admits “interesting” singles. Since launching in the spring, Loveflutter has ~2,000 members, evenly split between New York and London. Members have to pass a 10-question quiz to sign up with questions like: How many music gigs have you been to in the last six months? Boring people will be turned away.
by Jennifer Wright
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Tinder Swiping Web-browsing Suitors
NY POST – July 14 – According to comScore, in May 2013 ~58% of those who accessed apps through their mobile devices visited a game app, but only 5% visited a dating app. Apps that incorporate game-like interactions seek to lure consumers into spending more time in the app. Tinder is the fast-growing mobile "Hot or Not" based dating app that uses GPS technology to locate potential mates nearby. Tinder was launched last December by Hatch Labs, the incubator owned by IAC. Sam Yagan, CEO of Match, says he’s “not worried” about monetizing the app, instead concentrating on acquiring more users. Mobile dating is expected to be 12.4% of total industry revenue in 2013, according to IBISWorld.
by Sara Ashley O'Brien
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