Category: Parship

PARSHIP – A survey of ~3K Germans conducted by Parship and market research firm INNOFACT found that singles over 40 take different approaches to discussing future goals when dating. Among singles aged 40-49, 29% want to discuss topics such as family, career, and where to live during the first few dates. In contrast, 40% of singles in their 50s prefer to observe first and see whether life goals align before raising the subject. Among those aged 60-69, 18% say future plans are not important in a relationship, suggesting a greater focus on companionship in the present.

PARSHIP – According to a survey by Parship and market research firm INNOFACT AG, 61% of people in Germany can imagine being in a committed relationship while living separately, a model known as “Living Apart Together” (LAT). The survey included 3K people aged 18 to 69. The main reasons people support LAT are having more personal time, keeping their own routines, and maintaining independence. Support is especially strong among people in their 40s and older couples, who say separate homes can reduce everyday conflict and make time together feel more meaningful. The biggest concern is cost. Nearly half of the respondents think maintaining two households is too expensive. Many also worry that living apart could weaken emotional closeness and reduce shared daily experiences.

PARSHIP – According to a study conducted by Parship in cooperation with the market research institute INNOFACT AG, dating in 2026 is becoming more committed: 7 out of 10 singles (70%) only want to date people with whom there is a realistic chance of a long-term relationship. The study, based on a survey of 1K singles in Germany, also shows that 65% of singles feel ready to start a new chapter in their love lives. Early clarity plays a central role, with 79% wanting to quickly determine whether core values and future plans align and 76% wanting to clearly communicate their relationship expectations from the beginning. Previous dating experience strongly influences current behaviour, as 61% of singles say they have learned from past experiences and 51% plan to date or approach relationships differently than before.

PARSHIP – Parship’s 2026 Dating Compass highlights a shift toward more intentional dating, with “Re:loving” emerging as the key trend as singles focus on clear goals and long-term potential. The study of ~3K people shows that singles, especially women, prioritise transparency, stability and security for 2026. For daters over 40, clarity and fewer compromises become more important. The report also finds that while singles are open to AI for inspiration, they reject AI-generated messages; Parship introduces an AI “Harmony Check” to help users gauge compatibility and start conversations.

PRESS RELEASE – Loneliness is on the rise, particularly among young adults and those in their fifties. Single parents feel it most, with ~25% reporting moderate to extreme loneliness. Social media makes it worse for the young; ~34% feel lonelier after seeing party, couple, or travel posts, and breakups hit them harder than older adults. Newly single people often feel awkward around couples, but this feeling typically eases with time.

THE MUNINCH EYE – Germany's Federal Court ruled that Parship's automatic six-month contract extensions are invalid if users weren't given fair notice, such as the 12-week cancellation period previously required. However, the court rejected a general right for users to cancel dating platform contracts at any time, stating that services like Parship don't involve the personal trust found in traditional matchmaking. Users affected by invalid extensions can request refunds – those in a collective action from 2018, others from 2022- but only for the extended period, not the original contract. Longer contracts (12 or 24 months) signed before February 2022 remain valid under the old legal framework, while contracts after March 2022 are governed by updated laws allowing monthly cancellations post-initial term.

See full article at The Munich Eye

Summarized by the Courtland Brooks team