Category: Parship

PARSHIP – According to a study conducted by Parship in cooperation with the market research institute INNOFACT AG, dating in 2026 is becoming more committed: 7 out of 10 singles (70%) only want to date people with whom there is a realistic chance of a long-term relationship. The study, based on a survey of 1K singles in Germany, also shows that 65% of singles feel ready to start a new chapter in their love lives. Early clarity plays a central role, with 79% wanting to quickly determine whether core values and future plans align and 76% wanting to clearly communicate their relationship expectations from the beginning. Previous dating experience strongly influences current behaviour, as 61% of singles say they have learned from past experiences and 51% plan to date or approach relationships differently than before.

PARSHIP – Parship’s 2026 Dating Compass highlights a shift toward more intentional dating, with “Re:loving” emerging as the key trend as singles focus on clear goals and long-term potential. The study of ~3K people shows that singles, especially women, prioritise transparency, stability and security for 2026. For daters over 40, clarity and fewer compromises become more important. The report also finds that while singles are open to AI for inspiration, they reject AI-generated messages; Parship introduces an AI “Harmony Check” to help users gauge compatibility and start conversations.

PRESS RELEASE – Loneliness is on the rise, particularly among young adults and those in their fifties. Single parents feel it most, with ~25% reporting moderate to extreme loneliness. Social media makes it worse for the young; ~34% feel lonelier after seeing party, couple, or travel posts, and breakups hit them harder than older adults. Newly single people often feel awkward around couples, but this feeling typically eases with time.

THE MUNINCH EYE – Germany's Federal Court ruled that Parship's automatic six-month contract extensions are invalid if users weren't given fair notice, such as the 12-week cancellation period previously required. However, the court rejected a general right for users to cancel dating platform contracts at any time, stating that services like Parship don't involve the personal trust found in traditional matchmaking. Users affected by invalid extensions can request refunds – those in a collective action from 2018, others from 2022- but only for the extended period, not the original contract. Longer contracts (12 or 24 months) signed before February 2022 remain valid under the old legal framework, while contracts after March 2022 are governed by updated laws allowing monthly cancellations post-initial term.

See full article at The Munich Eye

Summarized by the Courtland Brooks team

PARSHIP – A Parship study reveals that despite wanting children, many Germans remain childless for several reasons:

• Financial reasons: 20% forego having children due to costs.
• Lack of suitable partners: 40% of men and 24% of women cite this issue.
• Career concerns: 11% of women and 8% of men worry about career setbacks.
• Timing: 56% say it wasn't the right time, especially among Generation Z (76%).

Additional factors include biological hurdles and partners' lack of desire for children (5% each).

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OTS.AT – A recent study by Parship.at reveals that 2.3M Austrians have fallen in love with someone they met online. Over 20 years, 35% of Austrian couples now meet online. The study shows that 1.5M moved in with an online date, 450K got married, and 350K children were born to these couples. Nearly half of Austrians have dated someone they met online, with 40% moving in together, 17% getting married, and 15% having children.

See full article at OTS.at

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