POF BLOG – Apr 19 – 72% of extroverts and 75% of introverts have zero preference when it comes to dating either party, revealed a Plenty of Fish survey of 2k users. 48% of survey respondents identified themselves as introverted and 43% of these singles say their introversion has no impact on their dating life. 42% of extroverts think being extroverted impacts their dating life positively and only 26% wish they had more introverted qualities. 81% of introverts and 77% of extroverts prefer someone who will lead the conversation and ask questions over someone who listens and follows other's leads.
Category: POF
Match Group Appoints Malgosia Green CEO Of Plenty Of Fish
PR NEWSWIRE – Apr 12 – Green founded and led various consumer and education tech companies in Toronto and has a strong track-record building and leading product and engineering teams. Most recently Green served as the Chief Product Officer of Top Hat, an innovative education technology business where higher education instructors can create content to engage students both in and outside the classroom.
The full article was originally published at Match Group website, but is no longer available.
Internet Dating Analysis: Who’s Growing And Who’s Firing
OPW – Apr 5 – According to Linkedin Match.com is showing no growth over the last two years, with 598 employees. Tinder is the big growth story with 320 employees and 116% growth over the last 2 years. PlentyofFish is also broken out from Match, and is up 15% over the last 2 years with 94 employees. Meanwhile, OKCupid are have been quite stable at 64 employees.
Zoosk is stable at 170 employees. They dipped to 158 employees but actually show 1% employee growth over the past 2 years.
eHarmony has leveled off to 239 employees in the last 6 months but is down 27% over the last 2 years.
See full article at Courtland Brooks blog.
Post by Mark Brooks, CEO IDEA
Hackers Sell Facebook Logins And Other Data On The Dark Web For $5
The full article was originally published at Brinkwire, but is no longer available.
Dating App Study Shows What Apps People Delete On The First Day
FORBES – Feb 14 – According to Ogury study, Sunday night is Grindr night in the U.K.; in the U.S., women appear to be swiping hard on MeetMe on Saturday, while men step up their MeetMe usage on Sunday. The only day of the week that both seem to be on the same page was Monday, with both hitting POF. Internationally, Thursday is the most popular day with 27 minutes and 32 seconds spent on dating apps across all tracked platforms. Most uninstalls of all dating apps happen on the first day. Grindr had the lowest first day delete rate. Women seemed to keep MeetMe around a bit longer, deleting that on the second day.
by Curtis Silver
See full article at Forbes
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How Markus Frind Bootstrapped His Million-Dollar Company
ENTREPRENEUR – Jan 27 – How'd you like to sidestep the VC crowd altogether and still see your company pull in $10M a year? Markus Frind did just that. Bootstrapping is difficult. To thrive, most companies rely on cash they obtain from venture capitalists. However, fewer of these deals are being made these days. Also, the more money a startup raises in its seed and Series A rounds, the more likely it is to fail, according to top investors. Markus Frind went it alone, from start to very profitable end, selling his dating site POF for a $575M in 2015. Because he bootstrapped it himself, he got to take home the profits. In 2003, Frind managed to master ASP.NET, at the time a brand new language. After quickly teaching himself, he created his site, and within two weeks, people were signing up. As time went on, Plenty of Fish by 2007 was outcompeting Match.com for traffic fourfold. And even then, Frind was employing just three people. A year later, his site was raking in $10M a year. Search engine traffic accounted for 2% of all his site's traffic. Instead, people were finding the site via word of mouth. So, Frind barely had to do any advertising.
Plenty Of Fish Adds New Conversation Features To Differentiate Itself From Tinder
TECH CRUNCH – Dec 14 – POF was founded in 2003, then sold to Match Group in 2015 for $575M. It has since remained fairly quiet. That is now changing. POF is set to launch a collection of new modern features, called "Conversation Powers". It includes voice messaging, video calling, and the ability to share photos in chats. In the near future, it will also include the ability to share GIFs in conversations and add illustrations to photos, like doodles and stickers. POF will trigger the "Conversation Powers" after users have chatted with a match for a period of time. POF aims to differentiate itself from Tinder and others going forward by doubling down on conversations – something that's already a key focus for the company. POF claims 150M registered users worldwide. The company also says it was seeing $80M in revenue at the time of its acquisition, and has been growing that in the double-digits since.
This Is How Much Dating Apps Make Every Minute
by Christian Hargrave
See full article at App Developer Magazine
Match Group’s New Executive Management Appointments
PRNEWSWIRE – Nov 15 – Match Group has made a series of internal leadership appointments to coincide with Mandy Ginsberg's planned assumption of the Company's CEO role by January 1, 2018. These include:
- Elie Seidman, currently CEO of OkCupid, will become Tinder's new CEO, reporting into Ms. Ginsberg.
- Amarnath Thombre, currently Chief Strategy Officer at Match Group, will become CEO of Match Group Americas, where he will oversee Match, Match Affinity Brands, PlentyOfFish, OkCupid and Match's Latin America businesses, reporting into Ms. Ginsberg.
- Hesam Hosseini, currently CEO of PlentyOfFish, will become CEO of Match and Match Affinity Brands, reporting into Mr. Thombre.
Match Group is actively recruiting to fill the CEO positions at both OkCupid and PlentyOfFish.
Plenty Of Fish Brings Dating To The Google Assistant
PR NEWSWIRE – Sep 19 – POF users can now retrieve unread messages and send responses via the Assistant on Google Home and phones. The voice integration allows users to ask the Google Assistant if they have new messages, which it will then read aloud to the individual as they go about their daily routine. Users can speak with POF via the Google Assistant by saying, "Ok Google, talk to Plenty of Fish."