THE SUN – Aug 11 – A Sun Online investigation has probed crime data from police forces across the country. Among the most popular apps, POF accounted for 56% of all crimes reported. Tinder accounted for 26% of crime, Grindr 10% and Match.com 7%.
Category: POF
POF To Focus More On Conversation
PR NEWSWIRE – July 19 – As the leader in conversations, with over a billion to-date, POF today launched "Spark", a new in-app feature that enables a user to easily initiate a conversation. By picking up and dragging a new conversation icon over any aspect of a potential date's profile, users can quote and comment on any content – from photos, to anything a user has written about themselves.
The Most Searched Online Dating Apps In USA
BUSTLE – Feb 28 – Technology company Quantcast looked at ~480k searches from January 6, 2017 – February 5, 2017 to see what apps people are searching for. Different states seem to go for different apps.
- POF came out as the highest indexed dating app, followed by Tinder
- Grindr is popular on the West coast
- New Yorkers are all about Happn
- Coffee Meets Bagel is most popular in Hawaii
by Lea Rose Emery
See full article at Bustle
See all posts on POF See all posts on Happn
See all posts on Tinder See all posts on Grindr
See all posts on Coffee Meets Bagel
POF Data About Dating Profiles
BUSINESS INSIDER – Feb 14 – Data from POF reveals that users spend ~10 minutes creating their profile, on average – but those who spend ~20 minutes are twice as likely to leave the site in a relationship. Users who indicate that they speak a second language receive significantly more messages. One likely reason, said POF data scientist Michael McDermott, is that these people seem more thoughtful and open.
Online Dating Will Blow Up On January 1
BUSTLE – Dec 28 – Several dating apps report a huge increase in users on January 1. For instance, on POF, signups are expected to reach 110k, which is a 48% increase above the average daily rate in 2016. They believe signups will peak at 2 p.m. PST on January 1. New Year's Day will be the biggest dating day of the year for Hinge, too. The app usually sees a 50% lift in registrations the Sunday after New Year's. Match saw a 60% increase in new singles coming to their site last year.
by Natalia Lusinski
See full article at Bustle
See all posts on POF
See all posts on Match.com
See all posts on Hinge
Survey Finds That The Average Online Profile Picture Is 2 Years Old
- Grindr – 2 weeks
- Tinder – 3 weeks
- WhatsApp – 2.5 months
- Facebook – 5 months
- Instagram – 6 months
- SnapChat – 8 months
- Twitter – 1.8 years
- LinkedIn – 2.1 years
- Plenty of Fish – 3.2 years
- Match.com – 4 years
11% of those polled admitted that the pictures used for their online profiles were taken more than 10 years ago.
Match Group Under Scrutiny
KCBS Radio Interview With Mark Brooks
So, how old is older?
Actually the fastest growth groups are the 25-34 and 55-64. Both groups have more than doubled over the last year or so in terms of usage on mobile dating apps.
Are there are enough older folks on there to make it worth their while?
Well, there are a lot more 25-34, but the 55+ range is the fastest growing segment.
Why do you think this is?
People are using their mobile devices more in that age group, so there is a natural progression of people warming up to the idea of meeting more friends and romantic partners.
I can see older folks going online to try and find dates, but isn't Tinder mostly known for being a hookup site?
They will graduate from this eventually, but it's very simplistic. Tinder became very successful, because it is very simple and came at just as the industry was staring to make things more complicated.
The other end of the market is more meaningful oriented dating, with eHarmony and POF positioning themselves as more serious. People will tend to want to have more meaningful relationships. There is a saying that, "men will lie about wanting a long term relationship, while women will lie about wanting a short term one," so it will really be up to the women to decide if they want to continue to use Tinder, or if they will they drive usage to the more sophisticated services.
Is it more men joining Tinder than women in the older category?
The older category runs more toward women in general. Once we get into the 50+ range, the guys tend to hide more for some reason. In the younger range we tend to see more guys, while the older range is less active.
What do you think the future will be of dating?
I don't think people want to put the time into creating a profile or answering 200 questions. They want to have it be fairly effortless. So, as I look further into the future, I think computers and all these apps we're putting little pieces of ourselves into, that we are allowing to get to know us better, they should feed into a central character profiler. Look at systems like Acxiom, which is a huge marketing database that has a lot of information gathered over the years about individuals, and companies likes Google that have also positioned themselves to know us very well. Ultimately, I think single people will demand more because they don't want to fall in love with the wrong person. So, the value will be there for them to work with the leading dating services and give them more information that will help them do better with compatibility profiling.
POF Killer Sentenced To Life
MIRROR.CO.UK – Jun 3 – Carl Langdell received a life sentence and will serve a minimum of 26 years for the murder of Katie Locke who he met on Plenty Of Fish. The murder took place on their first date in the early hours at a Hertfordshire hotel, where he strangled the young teacher, before having sex with her dead body.
Free Dating In Decline
OPW – May 25 – All three of the big old-school free dating sites were acquired by Match, and all three are in decline according to Google Trends. What do you think? Please comment.
Post by Mark Brooks @ Courtland Brooks.
