Category: Reporters – Anna Iovine

Bumble Expands Opening Moves Shortly After Launch

Posted on November 4, 2024

Bumble Opening moveMASHABLE – Since its launch in 2014, Bumble has been recognized as the dating app where only women can message first. However, with the rise of dating app fatigue and feedback from women about the pressure of initiating conversations, Bumble created a way for men to technically make the first move. Opening Moves, introduced in the spring, are prompts that only women can set for men to respond to. Today, Bumble expands this feature, allowing users to add up to three prompts for matches to choose from and even select a photo as an Opening Move.

by Anna Iovine
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Hookup App Feeld Partners With Users for Rebrand

Posted on November 16, 2023

Feeld logoMASHABLE – Feeld, a dating app for sexual exploration, has undergone a rebrand with input from users, focusing on personal transformation and curiosity. The app, originally known for threesomes, now embraces a wider range of sexual interests and identities, with many users exploring queer identities and diverse fantasies. The rebrand includes new visuals and a global event to mark this shift.

by Anna Iovine
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Daters Want to Leave Body Count Stigma in 2023, eharmony Says

Posted on November 10, 2023

EHarmony Dating DiariesMASHABLE – eharmony's Dating Diaries report reveals upcoming "sexolutions" for 2024, emphasizing reduced stigma around sexual history and a focus on better sexual communication and experimentation. Key findings include a significant number of singles not wanting to discuss partners' sexual pasts.

by Anna Iovine
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eharmony Launches New Features for LGBTQ Users

Posted on August 17, 2023

Eharmony partnered with GLAAD to better serve LGBTQ datersMASHBALE – eharmony, in collaboration with LGBTQ advocacy group GLAAD, has expanded its platform to better cater to LGBTQ daters. The dating site now offers an extended list of genders and the option to display or hide this information on user profiles. Following a 2020 redesign and inclusive ad campaigns, the platform saw a 31% increase in LGBTQ membership from 2022 to 2023. Alex Schmider from GLAAD and eharmony's COO, Gareth Mandel, both emphasized the platform's commitment to inclusion.

by Anna Iovine
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Bumble Adds New Features for Better Dating Experience

Posted on August 14, 2023

Bumble Recommend a FriendMASHABLE – The "Review Before You Send" feature prompts users to think before messaging, mirroring a similar feature on Tinder, called "Are You Sure?" A compatibility feature now showcases a user's interests upfront, inspired by the success of Bumble's collaboration with Spotify, which highlighted shared music tastes. Bumble also added a "Recommend to a Friend" option. For Premium users, the "Best Bees" feature suggests daily potential matches using machine learning.

by Anna Iovine
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Millennials Prioritize Sex More Than Gen Z Does, Survey Says

Posted on June 30, 2023

Eharmony logo bigger 2019MASHABLE – eharmony's Dating Diaries report, based on a survey of ~2K people, highlights generational differences between millennials and Gen Z in attitudes towards sex and dating. The report shows that 91% of millennials in relationships have sex at least once a week, compared to 78% of Gen Z. However, Gen Z is more sexually explorative and is more likely to have unprotected sex. Millennials prioritize sexual chemistry, while Gen Z values emotional connection before engaging in sex. Gen Z is also more likely to use dating apps and social media for meeting partners and learning new things for sexual experiences, but 48% report experiencing dating app fatigue.

by Anna Iovine
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Bumble BFF Will Be a Standalone App

Posted on June 20, 2023

Bumble bff logoMASHABLE – BFF and Bizz have historically been available on the same app as Bumble Date, but according to a source, that's going to change. Bumble has been testing a standalone version of the BFF app in the UK and select Asian markets. The standalone app is expected to launch in the U.S. this summer. BFF represents 15% of the app's monthly active users.

by Anna Iovine
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Memes Are a Love Language, Hinge Says

Posted on May 26, 2023

HingeMASHABLE – According to a survey by Hinge, memes have become a popular love language among daters. The survey, which involved 2K users, revealed that sending memes is the top preferred way to flirt before and after a first date. ~73% of respondents use memes to determine if they share a sense of humor with their match, while 60% prioritize understanding their match's "meme humor" before going on a date. Additionally, 93% believe that memes reveal a potential partner's sense of humor, which is considered an important factor in relationships by 92% of daters.

by Anna Iovine
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Bumble Updates Spotify Feature to Encourage Musical Compatibility

Posted on May 17, 2023

Bumble integrates SpotifyMASHABLE – Bumble has updated its Spotify feature to enhance musical compatibility among users. With this update, users can share their "Top Artists" with potential matches, making it easier to identify common interests. Since 2016, Bumble has offered Spotify integration, and a majority of U.S. users have linked their accounts. The feature is particularly popular among Gen Z users, and those with linked accounts are more likely to receive right swipes.

by Anna Iovine
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Bumble Launches Mental Health and Self-care Badges

Posted on May 2, 2023

Bumble Mental Health BadgesMASHABLE – May is Mental Health Awareness Month, and dating app Bumble is kicking it off with a new set of Interest Badges and Prompts about self-care and mental well-being. Interest Badges on Bumble let users signal to other users what they care about, while Prompts let them show a little personality and can be good conversation starters. Six new Badges to choose from are "Therapy," "Mindfulness," "Deep chat," "Nutrition," "Sleeping well," and "Time offline." New Prompts include, "My mental health game changer was…" and "I'm prioritizing my mental health by…" According to a Bumble survey, 55% of respondents said it's important to be open about mental health when connecting with others.

by Anna Iovine
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