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Category: Reporters – Emma Hinchliffe

Wolfe Herd Returns to Reinvent Bumble as ‘Love Company’

Posted on March 27, 2025

Bumble Whitney Wolfe Herd Mar 2025FORTUNE – Whitney Wolfe Herd is back as CEO of Bumble after 14 months away, following a 90% stock drop, user backlash, and leadership missteps. She admits burnout and an "ego death" during her break and now wants to transform Bumble from a dating app into a "Love Company" focused on self-worth, joy, and personal growth. Her new vision? Shift from "women make the first move" to "make the first move for yourself." She plans to add self-help features, like a Duolingo-style coaching tool, and overhaul the app's rejection-heavy dynamics. She's candid about men's struggles on the app and wants Bumble to serve both genders better. Wolfe Herd says she no longer chases external validation or stock price. She's rebranding Bumble around purpose, not pressure – and says the misery in modern dating (and leadership) stops now.

by Emma Hinchliffe
See full article at Fortune

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Bumble’s New CEO Reconsiders the App’s Feature of Women Making the First Move

Posted on March 13, 2024

Bumble Lidiane JonesFORTUNE – Bumble's new CEO, Lidiane Jones, is rethinking the app's signature feature of women making the first move, considering it a burden for some users. The company is exploring new experiences to help women start conversations or delegate that responsibility, such as pre-composed opening lines and allowing men to send the first message. Bumble is testing these options in New Zealand and Australia and plans to relaunch in the Q2 of 2024. Jones has revamped the executive team, laid off 350 employees, and restructured the company to improve efficiency.

by Emma Hinchliffe
See full article at Fortune

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Tinder’s New CEO: ‘We Have Dropped the Ball’ on Women’s Experiences

Posted on February 23, 2024

Tinder Faye IosotalunoFORTUNE MAGAZINE – Faye Iosotaluno, the new CEO of Tinder, acknowledges the need for urgency and speed in addressing challenges facing the dating app. Tinder, responsible for over half of Match Group's $3.4B annual revenue, has seen a 5% drop in paid users YOY in 2023. The app faces competition for relevance, especially with Gen Z users seeking alternatives to the traditional "swipe" feature. Additionally, Tinder is dealing with a lawsuit accusing it of turning users into "addicts" for profit, which the company denies. Iosotaluno, who has been with Match since 2017 and served as Tinder's COO, aims to drive high-quality paying users and revenue in 2024. She acknowledges that Tinder has "dropped the ball" on women's experiences and envisions a product that prioritizes users' best interests.

by Emma Hinchliffe & Joseph Abrams
See full article at Fortune Magazine

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Amanda Bradford’s Vision for The League’s Future With Match Group

Posted on December 5, 2023

The League Amanda BradfordFORTUNE – Amanda Bradford, the founder of the exclusive dating app The League, sold her startup to Match Group for $29.9M. Bradford, who raised $2.2 M in seed funding and was the solo founder, became more risk-averse over time, prompting her decision to sell. She chose Match Group, impressed by their track record with Hinge, to avoid the negative experiences she'd heard about from venture funding or private equity acquisitions. Now within Match's portfolio, The League remains relatively autonomous and aims to innovate as a hybrid online-offline platform. Post-pandemic, with a new marketing budget, Bradford plans to reintroduce the app, particularly to Gen Z users who are currently unfamiliar with The League.

by Emma Hinchliffe & Joseph Abrams
See full article at Fortune

See the top news on Match Group
See the top news on The League

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Mandy Ginsberg and Shar Dubey Were Match Group CEOs and Best Friends

Posted on January 3, 2023

Mandy Ginsberg Shar DubeyFORTUNE – Ginsberg and Dubey worked as an inseparable unit across various jobs and corporations for two decades. They once tried to pitch Match Group's board, without success, on a co-CEO structure. Ginsberg and Dubey met at the software business i2 Technologies in Dallas in 2001. They became near-instant friends. In 2006, Ginsberg left i2 to join Match Group. Match was launching Chemistry, and wanted Ginsberg to run it. Two weeks in, she asked if Dubey knew anyone who could help with product. Dubey nominated herself – and got the job. In 2016, Ginsberg became CEO of Match Group, North America, and Dubey worked alongside her as president for the region. Each woman has the skills the other feels she lacks. Dubey has often grounded Ginsberg and helped her execute her vision, while Ginsberg serves as Dubey's personal hype-woman, prying her out of her shell. Dubey took over from Ginsberg in Mar 2020. She guided the company through its pivot to remote work and the changing norms of online dating. She became a vocal critic of Apple. Even though Ginsberg was no longer in the Match C-suite, Dubey still turned to her for guidance. "People complain that it's lonely at the top, but I never felt it," Dubey says. Frequent corporate restructuring makes it difficult to measure Match's growth and performance during Dubey and Ginsberg's tenures at the company. Their first team at the Match brand numbered ~200. Today, the company employs ~2,500 people. At the end of 2017, just before Ginsberg took over, Match was a $1.7B business; by the time Dubey left, it was earning $3B in annual revenue. 

by Emma Hinchliffe
See full article at Fortune

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Bumble CEO Whitney Wolfe Herd Hires Drena Kusari as Bumble App GM

Posted on December 6, 2022

Bumble Drena KusariFORTUNE – Whitney Wolfe Herd, who built Bumble into a $765M company, is hiring someone else to run the app for the first time. Drena Kusari, former Lyft executive, will become GM of the Bumble app, while Whitney Wolfe Herd will remain the CEO of Bumble Inc.

by Emma Hinchliffe & Paige McGlauflin
See full article at Fortune

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How Bumble Chief Customer Officer Turns User Insights Into Product Updates

Posted on September 5, 2022

Bumble Charley WebbFORTUNE – This month marks the 10-year anniversary of the swipe which hit the scene with Tinder in Sep 2012. But what once was exciting has become routine, and dating app users feel "burned out". That sentiment has forced online dating businesses to improve their products. Bumble continues to build for its core demographic of women, with some updates. Charley Webb, the company's chief customer officer, is tasked with these updates. Although Bumble is tight-lipped about new product features that are influenced by the app's findings, Webb says their own research has helped the company "hone in on key areas" to address. Understanding the social, political, and family issues that are on users' minds helps Bumble build for those realities, she adds. Bumble's core proposition – that women make the first move is also getting an update. The app introduced more gender identification options in June.

by Emma Hinchliffe & Paige McGlauflin
See full article at Fortune

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Tinder’s CEO Met Her Husband on the App

Posted on May 19, 2022

Tinder Renate NyborgFORTUNE – Renate Nyborg, CEO of Tinder, is the ultimate testament to Tinder's ability to create healthy, long-term relationships. She met her husband on the app six years ago, and still describes herself as a "happy customer." She's also a female CEO – the first in Tinder's history – who made it her first order of business to dig into the experiences women and LGBTQ people were having on the app.

by Emma Hinchliffe
See full article at Fortune

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Bumble Reaches Majority Female C-suite With the Hire of a New Chief People Officer

Posted on November 11, 2021

Bumble Stephanie LilakFORTUNE – Today, Bumble reaches a leadership milestone that helps cement that positioning: the company's senior leadership team is now majority-women. It crosses that threshold with the hire of former Dunkin' chief human resources officer Stephanie Lilak as chief people officer. With Lilak on board, women now account for seven out of 12 members of its executive leadership team.

by Emma Hinchliffe
See full article at Fortune

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