SeekingArrangement – Online Personals Watch

Seeking’s Approach to Stopping Fake Profiles

Posted on November 27, 2025

TECHROUND – Hoony Youn, CTO at Seeking, says dating apps attract fraud because users arrive open and emotionally receptive, and it’s historically been easy for criminals to hide behind fake identities. Seeking introduced Selfie Liveness Verification with AWS Rekognition, a biometric check that detects whether someone is a real person rather than a deepfake, spoof or stolen photo. The system checks for details like texture and blood flow and flags mismatches with previously banned accounts. This year, ~50K fake profiles were stopped, many using AI-generated images. Youn notes that verification hasn’t slowed sign-ups, and that strong safety measures are becoming essential across the industry as romance fraud and AI-driven scams increase.

See full article at TechRound

Malaysian Court Enforces $4M Judgment Against SugarBook Over SeekingArrangement Trademark Dispute

Posted on August 27, 2025

LEXOLOGY – SeekingArrangement, a US dating platform, and its Singapore affiliate won a $4M trademark case against Malaysia’s SugarBook in a US court. Since SugarBook is based in Malaysia, the plaintiffs asked the Malaysian High Court to enforce the US ruling. The court agreed, finding that SugarBook’s sites were clearly doing business in the US by targeting American users, taking payments in dollars, hosting servers there, and featuring US content. The decision shows that online companies can be treated as present abroad and face foreign judgments even without a physical office.

See full article at Lexology

Curated by the Courtland Brooks team

Seeking.com Introduces AI-Powered Selfie Verification to Reduce Fraud

Posted on February 21, 2025

NEWSWIRE – Seeking.com has introduced the Selfie Liveness Check, an AI-powered verification tool aimed at reducing fraud and confirming user authenticity. The system verifies a live face and compares it to profile photos, with verified users receiving a Selfie Verification Badge. New members are required to complete this process, while long-standing users are exempt.

See full article at Newswire

See the top news on Seeking

Seeking’s Transformation: From Sugar Dating to Modern Hypergamy Under Gen Z co-CEO

Posted on October 22, 2024

INDY100 – Seeking, formerly known as Seeking Arrangement, has transformed under the leadership of Gen Z co-CEO Dana Rosewall, moving away from its past association with sugar dating. Dana, who co-leads with her husband and site founder Brandon Wade, is focusing on creating authentic connections, improving women’s safety, and eliminating fraud on the platform.

by Becca Monaghan
See full article at Indy100

See the top news on Seeking

UK Regulators Ban Seeking.com Ad for Promoting Sexist Gender Stereotypes

Posted on October 17, 2024

UKTN – A dating ad by Seeking.com has been banned by UK regulators for promoting "sexist and negative gender stereotypes." The ad, posted on Reddit, featured an older man discarding a woman's photo in favor of four young women in bikinis, accompanied by the text "Be the catch" and claims of a 4:1 women-to-men ratio. Complaints were filed with the Advertising Standards Authority (ASA), which ruled the ad perpetuated harmful stereotypes, suggesting women's value lies in their youth and attractiveness. Seeking.com defended the ad as humorous but agreed to remove it and comply with the ASA's guidelines against sexist content.

by Oscar Hornstein
See full article at UKTN

See the top news on Seeking

Brandon Wade and Dana Rosewall – Fireside Chat

Posted on August 15, 2024

LTR – Brandon Wade, an MIT graduate and former executive at GE and Microsoft, started Seeking in 2006 and later founded What’s Your Price and Miss Travel. He co-leads these ventures with his wife, Dana Rosewall, who brings a fresh perspective to the dating industry. They met on Seeking.com, which Brandon created to overcome his dating challenges. After rebranding Seeking to move away from the controversial “sugar dating” term, they now focus on “modern hypergamy,” promoting mutual socioeconomic uplift in relationships. Their goal is to reduce online dating fatigue by fostering genuine connections and enhancing user experience, especially for women.

The July LTR was kindly sponsored by ParshipMeet Group, RealMe, Dating Through Curiosity, along with Courtland Brooks and Matchmaker.com

Seeking.com Launches “Experience Modern Hypergamy” Campaign as Brandon Wade Returns as CEO

Posted on June 27, 2024

PR NEWSWIRE – Brandon Wade, who retired two years ago after his wedding to Dana Rosewall whom he met on Seeking.com, announces his return as CEO and the appointment of his wife as co-CEO. He will focus on restructuring the business to better align with the needs of Seeking's customers, revamping Seeking.com with a fresh new look. In her new role as co-CEO, Dana will continue her work empowering women and expanding Seeking's philanthropic initiatives. Their new campaign, "Experience Modern Hypergamy," emphasizes relationships that offer mutual growth and genuine connection, not just material wealth. The campaign includes a podcast series, "AskBrandonWade" to provide relationship advice and insights.

See full article at PR Newswire

See the top news on Seeking

Seeking.com Unveils Dating Preferences of High-Income Individuals

Posted on July 24, 2023

FORBES – Seeking.com, a luxury dating service, conducted a study that offered insights into the dating habits of the ultra-wealthy. According to their research, wealthy individuals prioritize health in their potential partners, particularly those who follow a healthy lifestyle and avoid habits like smoking. They also value discretion highly and seek deep, meaningful emotional connections. Importantly, physical attractiveness is less of a priority than a potential partner's education level, with a preference for those holding a college degree or higher. Finally, the ultra-wealthy tend to lead global lifestyles, hence are open to long-distance relationships, and often seek partners with similar cosmopolitan tendencies.

by Mark Travers
See full article at Forbes

See the top news on Seeking

Seeking.com Rebranded as an Elite Dating App

Posted on October 12, 2022

DAILYMAIL.CO.UK – Seeking describes itself as a place for 'successful and attractive' people to find a partner who 'meets their standards'. While Seeking is free to sign up to, it comes with a steep price if users want to message someone, costing as low as $100 a month and as high as $275. The website was first launched in 2006 by Brandon Wade, and it was originally started as a way for women to meet sugar daddies. It then underwent a rebranding to focus more on finding long term relationships, and it now has ~40M subscribers. Seeking does not have any requirements and anyone can join, unlike other exclusive dating apps like Raya, The League, and Lox Club, which require members to be invited or have strict applicant screening processes.

by Lillian Gissen
See full article at DailyMail.co.uk

See the top news on Seeking

Seeking.com Announces New “Vibes” Feature

Posted on September 30, 2022

GLOBE NEWSWIRE – Vibes is a new video and photo feature that will allow members to post and see what potential matches are doing in real time. Vibes will be public to members of interest for 24 hours, encouraging members to act quick to make their match. Founded by Brandon Wade in 2006, SeekingArrangement was a new concept in the dating industry. In 2022, Seeking announced a major rebrand, ditching the sugar and relaunching as a platform for success-minded individuals.

See full article at Globe Newswire

See the top news on Seeking

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this: