CB – Feb 7 – A lot of companies that traditionally receive a lot of press hits appeared to be lacking this year, including POF, Badoo, SNAP Interactive and Zoosk. Tinder got the most press coverage in 2014, followed by Match.com. Articles mainly highlighted Tinder's impressive growth. It also scored some negative press, most notably the Whitney Wolfe lawsuit. We heard a little less about eHarmony last year, but they still received solid press coverage thanks to their new eH+ service and the announcement of a plan to launch a "jobs matchmaker". OkCupid, as usual, made the list along with AshleyMadison, Grindr and Hinge. There were also companies with more sad than good news. Cupid was one of them. They sold their casual dating sites in 2013, posted weak 2013 annual results, tried unsuccessfully to revive their business, and even launched new services such as LoveBeginsAt and dating app Tangle. In December the news came out that the company decided to sell the remaining mainstream dating sites and quit the dating business. It was not an easy year for Spark Networks either. After some bad news for investors, a fight between the company leadership and Osmium partners began, ending in July with Osmium appointing 4 new directors to the Spark´s board. CEO Greg Liberman left the company in August and layoffs began in September.
Category: SNAP Interactive
The Grade, Dating Grades For New York City Boroughs
PR NEWSWIRE – Jan 7 - The Grade uses a proprietary algorithm that assigns letter grades to users ranging from "A+" to "F" based on three categories: profile quality, message quality, and responsiveness. The data shows that Manhattan men and women ranked highest on average with an "A" grade driven by quality user profiles, while Bronx men and women received on average an "F" grade due to low profile scores and poor message quality. Since its launch on November 10th, The Grade has gained traction in NYC with over 750K swipes, 6K matches, and 25K messages from NYC singles.
The full article was originally published at IT BusinessNet, but is no longer available.
Online Dating App “The Grade” Kicks Out Bad Daters
FORTUNE – Dec 11 – The Grade, a new dating app developed by Snap Interactive, gives users a letter grade, and kicks off anyone who earns an “F”– which turned out to be 5% of its early users. The app launched last month. “We want to hold users accountable for their behavior,” says Cliff Lerner, CEO of Snap Interactive. “We believe the next big thing in online dating is accountability.” The grades are determined by an algorithm that looks at everything from grammar to how often users respond to messages. Overall grades are calculated based on the profile quality, responsiveness, and message quality.
“The Grade” Dating App Wants To Weed Out The Creeps
NY POST – Nov 15 – The Grade, a free matchmaking app that launched this week by Snap Interactive, uses an algorithm to boot users with bad grammar and dirty messages. It ranks profiles A+ to F based on popularity, message quality and response times. Like Tinder, The Grade users swipe right to like a profile. If two users match, they can begin messaging. But daters with a D grade get a warning, and daters with an F are bounced.
by Kate Briquelet
See full article at NY Post
Snap Interactive Q3 Results: Higher Revenues And Reduced Net Loss
PR NEWSWIRE – Nov 6 – Snap Interactive, the parent company of AYI.com announced the following financial and operating results. Q3 revenue increased by 16.5% to $3.5M. Net loss was $218K, an improvement of $1.5M YOY. AYI has held the #1 or #2 spot in the U.S. Lifestyle Category in the Apple iTunes App Store since August 2014.
See full article at PR Newswire
Snap Interactive’s AYI Is #1 Top Grossing App In iTunes App Store
PR NEWSWIRE – Aug 19 – AYI, the social discovery app owned by Snap Interactive, is now the top grossing app in iTunes App Store. (See iTunes rankings) 32% of new subscription transactions originated from mobile platforms in July 2014.
Snap Interactive CEO To Speak At The iDate Mobile Dating Conference
WEBWIRE – May 29 – Snap Interactive CEO, Clifford Lerner, will speak at the iDate Mobile Dating Conference in Beverly Hills on June 4-6. Lerner will be on the final panel where iDating's most influential people debate on the direction of the business. Registration for the event can be made at http://www.idate2014.com/register-la-2014.php.
Snap Interactive Extends Partnership With Match
PR NEWSWIRE – May 13 – Snap Interactive, the company behind social discovery platform, AYI.com, has extended its bus dev agreement with Match.com for 3 more months. The partnership features various integrations of Match.com's dating sites into AYI.com, and will expand to mobile platforms as well.
The full article was originally published at Wall Street Journal, but is no longer available.
Snap Interactive Q1 Results: Revenue $3.3M/Loss $900K
PR NEWSWIRE – May 6 – Q1 2014 revenues increased 10% to $3.3M from $3M in Q4, 2013. Net loss was $900K, compared with net loss of $200K in Q1, 2013.
Snap Interactive Announces 20% Subscriber Growth
PR NEWSWIRE – May 2 – Snap Interactive, the developer and owner of AYI.com, announced April subscriber growth. Active subscriber count increased 20% YTD from ~78K as of Dec 31, 2013 to ~ 93K as of April 30, 2014. New subscription transactions increased 42% YTD.