PR NEWSWIRE – June 19 – AYI, owned by Snap Interactive, reports strong mobile growth (200% increase) on its iOS and Android platforms. New subscriber counts also increased by 91% for the iOS platform and by 147% for the Android platform in May 2013 as compared to April 2013. The increases are primarily attributable to increased marketing through Facebook's Mobile App Install Ads. Facebook's Mobile App Install Ads enable companies to target users on very granular levels including by age, gender, location, and user's specific interests.
Category: SNAP Interactive
Snap Interactive Q1 Financial Results
PR NEWSWIRE – May 1 – Total revenues decreased 40% YOY to $3.5M. Net loss was $0.3M, compared with a net loss of $3M in Q1 2012. "Our results reflect a significant decrease in advertising and marketing spend from the comparable period in 2012, which primarily affects new user acquisition. We began to decrease our user acquisition costs during the second quarter of 2012 as we focused on redesigning and re-launching our AYI product", said Jon D. Pedersen, Sr., SNAP's CFO.
The full article was originally published at IT News Online, but is no longer available.
See all posts on Snap Interactive
See all posts on AreYouInterested
Are You Interested? Is Now AYI
PR NEWSWIRE – Mar 20 – SNAP Interactive has acquired the domain name ayi.com and has started rebranding its flagship AreYouInterested.com social dating platform as AYI. SNAP also announces potential acquisitions of mobile development resources.
The full article was originally published at Reuters, but is no longer available.
See all posts on Snap Interactive
See all posts on AreYouInterested
SNAP Interactive Q4 2012 Financial Results
PR NEWSWIRE – Mar 15 – SNAP's AreYouInterested App has relaunched as AYI, a social dating site. Q4 Revenue decreased 28% to $4M compared to $5.5M in Q4 2011. Net loss was $0.3M in Q4 2012 compared with a net loss of $1.5M. SNAPwe began to increase their marketing spend to drive new users to AYI.
The full article was originally published at Ein News, but is no longer available.
See all posts on Snap Interactive
See all posts on AreYouInterested
Are You Interested? Launches New Features
PR NEWSWIRE – Mar 6 – AreYouInterested? has launched of several new 'social' features designed to integrate a user's friends into the online dating experience. AYI users will now be able to view the friends in common when looking for potential dates, search for singles through their friends, and search for singles with mutual or related interests. AYI is also introducing robust interest searching in order to deliver more relevant matches for singles.
See full article at Snap Interactive
See all posts on Snap Interactive
See all posts on AreYouInterested
SNAP Interactive Q3 Report
PR NEWSWIRE – Nov 29 – SNAP Interactive Q3 revenue decreased 15% to $4.3M compared to $5.1M in Q3 2011. "Our focus during the third quarter centered around scaling, testing and optimizing the redesigned AreYouInterested.com product, which we launched in August 2012. We again focused on limiting cash burn and ended the quarter at $6.5M in cash and cash equivalents and investments, added Jon D. Pedersen, Sr., SNAP's CFO. Monthly Active Users (MAUs) on the AreYouInterested.com app on Facebook Platform totaled 5.29M as of Sep 30, 2012.
The full article was originally published at MarketWatch, but is no longer available.
SNAP: North America Deloitte’s 36th Fastest Growing Company
PR NEWSWIRE – Nov 14 – SNAP Interactive ranked 36th overall on Deloitte's Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. In the New York Metro area, the Company was ranked 5th and in the Internet category, the Company ranked 9th. SNAP's revenue grew 4,412% from 2007 to 2011. SNAP Interactive operates social discovery apps for social networks and mobile platforms. SNAP's flagship brand, AreYouInterested.com, is one of the largest social discovery apps on the Internet, based on monthly active users.
The full article was originally published at Equities, but is no longer available.
See all posts on Snap Interactive
See all posts on AreYouInterested
Facebook-Syncing Dating Site Takes On Social Discovery
MASHABLE – Aug 28 – Snap Interactive is re-launching its dating site AreYouInterested.com as a social discovery site. AreYouInterested (both the site and the app) lets you sync your Facebook information to your profile and meet other people with similar interests. "Now you can meet people who share your interests, whether you’re looking for friendship or dating", commented Clifford Lerner, CEO of Snap Interactive. The site will operate on a freemium model. You can sync your Facebook account to the site and see what users you have things in common with for free. You can send one free message, but for any more you’ll need to subscribe. MeetMe and Tagged are two other similar sites that use social discovery to virtually introduce people.
by Kate Freeman
See full article at Mashable
See all posts on Snap Interactive
See all posts on AreYouInterested
SNAP Interactive Q2 Results, Social Discovery Re-Design
PR NEWSWIRE – Aug 6 – SNAP Interactive quarterly revenue increased 8% to $5.2M compared to $4.8M for the comparable period in 2011. Net loss for the quarter was $1.2M. "We successfully launched the redesigned AreYouInterested.com product to all new users by the quarter's end without burning a meaningful amount of cash", said SNAP's CEO, Clifford Lerner. "We are pivoting from a focus on pure dating to social discovery. Social discovery is about discovering people and content based on common interests. Common interests are an incredibly powerful way to connect people and engage users with highly targeted content including commerce, events, music and videos."
The full article was originally published at MarketWatch, but is no longer available.
See all posts on Snap Interactive
See all posts on AreYouInterested
SNAP CEO Cliff Lerner: An Ernst & Young Entrepreneur 2012 Finalist
PR NEWSWIRE – May 22 – The award recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Awards will be presented at a special gala on June 19, 2012 at the Marriott Marquis.
The full article was originally published at MarketWatch, but is no longer available.