PR NEWSWIRE – Mar 5 – Snap Interactive, a company behind social discovery platform AYI.com, appointed Alex Harrington as COO. Mr. Harrington previously served as CEO of MeetMoi, a social dating mobile platform, prior to the sale to Match.com. In addition, SNAP announced the resignation of Jon Pedersen as CFO.
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PR NEWSWIRE – Feb 4 – Snap Interactive, a social dating developer and owner of AYI.com, saw the number of active subscribers on AYI.com increased 5% during Jan 2014 and 57% of new subscribers YOY.
PR NEWSWIRE – Jan 7 – Total revenues for the Q4 '13 increased 2% to $3M YOY. As of Dec 31, 2013, AYI.com had ~78K active subscribers. New subscription transactions increased 3% on a sequential basis compared to Q3 2013, even though advertising and marketing expense was reduced by ~11% over the same time period.
PR NEWSWIRE – Dec 3 – Snap Interactive, a social dating developer and owner of AYI.com, partners with Match.com. The partnership will feature various integrations of Match.com's dating properties into AYI.com. The partnership has a three month term, which will begin when the integrations are live and have driven subscriptions to Match.com.
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PR NEWSWIRE – Nov 15 – Deloitte's 2013 Technology Fast 500 is a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. SNAP's revenue grew 539% from 2008 to 2012.
The full article was originally published at WSJ, but is no longer available.
PR NEWSWIRE – Nov 15 - Snap's Total Q3 revenues decreased 31% to $3.M compared to $4.3M in Q3 2012. Net loss was $1.7M, compared with net income of $300K in Q3 2012. Since Q4 2012, conversion rates have increased ~40%. Active subscribers increased 2.5%. Mobile logins as a percentage of total logins to AYI.com have increased from ~15% during Q1 '13 to 28% during Sep '13.
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WALL ST. CHEAT SHEET – Sep 30 – Facebook shares have climbed ~80% since July, and reported 53% increase in revenue quarter-over-quarter. During the last quarter, Facebook had 819M monthly active users which represented a 51% increase YOY. One area that can still benefit from Facebook’s surge is online dating. IAC’s online dating division generated ~$713M in 2012. A few other popular companies in the online dating scene include MeetMe, Spark Networks and Snap Interactive. Snap's AYI app is currently integrated with ~25M Facebook connected profiles and has been downloaded ~70M times. AYI users can view friends, their information, and learn about them. Someone will be more willing to trust what they see if that person has a friend in common. Currently, the AYI app has 2M monthly average users and 76K active subscribers. Snap Interactive appears well positioned to begin gaining momentum once investors take notice. Although online dating hasn’t been one of the exciting areas for investors over the past couple of years, Snap could change that with its innovative and fresh look at online dating.
by Tom Meyer
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PR NEWSWIRE – Aug 14 – Total Q2 revenues decreased 40% YOY to $3.2M. Net loss was $1.5M. SNAP overall advertising and marketing expense for Q2 2013 remained substantially lower (decline of 69% YOY) compared to the comparable period in 2012, resulting in declines in revenues, bookings and subscribers.
The full article was originally published at WSJ, but is no longer available.
BUSINESS INSIDER – July 16 – Josh Fischer is the Director of Product Insights at SNAP Interactive, parent company of Are You Interested. His charts look at the probability women and men respond to messages given the ages of a sender. Everyone is more likely to respond to a message from someone younger. The younger the man is, relative to the woman, the better shot he has. Women respond to men 4% of the time while men respond to women around 18% of the time. An average straight man will have to send 25 messages to women his own age procure one response, while the average straight woman will have to send 5 messages.
MINYANVILLE – June 28 – Launched in 2007, AYI was one of the first dating applications on Facebook. Today, the app has 20 million Facebook-connected profiles. Thanks to Facebook's mobile ad apps launched last fall, the dating site is expanding further, particularly into mobile. Mobile is currently AYI’s fastest growing segment, with the Android app debuting in April (61,000 downloads as of June 11) and with the company’s iOS app getting a major overhaul last month (4 million downloads). Mobile logins account for 15% of daily AYI logins, but nearly one-third of new users are on mobile devices. Facebook’s Mobile App Install Ads tool also allows AYI to optimize the way it acquires new customers down to specific details. Explaining that process with an example, Cliff Lerner, CEO of Snap Interactive, the owner of AIY, said: "What this tool allows us to do is literally say: We want to [reach] a 30- to 40-year-old female who lives in New York City who's on an iOS device, and it will tell us how much it will cost, how much we’ll pay [to reach] that user. Not only that — you can take that to a whole other level; we want to target the same user, but also only if they like the Tar Heels." AYI does not release official statistics about the effectiveness of its dating services, but the app does have 3.3 million likes on Facebook.