Category: TheLeague

Dating App Companies Are Shifting Focus to Asia

Posted on January 5, 2026
dating apps

FIRST POST – Dating apps are pivoting to Asia as user growth declines in Western markets. In the first half of 2025, Tinder’s active users fell 10% to 51M, while Bumble declined 5% to 20.8M. Asia has become the main growth region, with India leading global downloads in 2025 at 205M, followed by China and Indonesia. Despite strong download growth, revenue remains concentrated in mature markets, with Japan the only Asian country in the top five by revenue, generating $2.3B in the first 11 months of 2025. India, where arranged marriages are declining, is one of the fastest-growing markets, prompting Match Group to launch its invitation-only app The League in Mumbai and Delhi, as dating platforms adapt to more marriage-oriented and culturally specific user behaviour across Asia.

See full article at First Post

The League Launches in India, Starting With Mumbai and Delhi

Posted on November 4, 2025
A promotional image for 'The League' dating app

BUSINESS TODAY – Match Group’s exclusive dating app The League has launched in India, marking its first expansion into Asia with rollouts in Mumbai and Delhi. Targeting ambitious, like-minded professionals, the invite-only app requires applicants to verify their identity via LinkedIn or work email and be endorsed by an existing member. Members receive curated matches and access to private events. To support its debut, The League introduced The League Circle, a group of cultural figures in Mumbai and Delhi who will help shape the platform’s early community and premium experiences.

See full article at Business Today

The League Report: Career Ambition Now Central to Modern Dating

Posted on September 3, 2025
Logo of 'The League' with the tagline 'date. intelligently.'

The League’s Career Compatibility Report shows that career alignment is now central to how ambitious professionals approach dating. Surveyed members ranked lifestyle compatibility and physical attraction equally as top priorities, with over 60% saying career ambition is non-negotiable in a partner. Women gravitate toward stable, high-prestige fields like finance, medicine, and tech, while men show more interest in creative industries. Financial values also matter—budgeting ranked as the most attractive trait—though most prefer to discuss money later in relationships. The report highlights a gender gap in perceptions of ambitious women, with nearly half of women saying society still resists them. 

See full article at TheLeague

CEO of The League Reveals Revenue Numbers

Posted on August 7, 2025
A professional headshot of a woman with long blonde hair, wearing a beige blazer over a green top, smiling at the camera.

 
LINKEDIN – Amanda Bradford started The League in 2014 and grew it to $15M revenue and $6M EBITDA, with 300k MAU across 155 cities …with just a $2.3M seed round. Match Group acquired The League in July 2022 for $30M and she stayed on as CMO & CPO-building an upsell program and implementing Tinder’s safety systems.

See full article at LinkedIn

Mark Brooks: Amanda built a unique dating property that fits nicely in the Match Group portfolio.

Curated by the Courtland Brooks team

Olympian Alysha Newman Stars in Ad for Exclusive Dating App ‘The League’ After Viral Olympic Twerk

Posted on October 23, 2024

The League logoBLOGTO – Canadian pole vaulter Alysha Newman, who gained attention for her twerking celebration at the Paris Olympics, is now featured in an ad for the high-end dating app The League. In the ad, she playfully says, "You don't want to date me, I'm always aiming higher," while showcasing her pole vaulting skills. The League, a selective dating app for those seeking serious relationships, launched in 2015 and offers memberships starting at $96.99 per week.

by Adam Laskaris
See full article at BlogTO

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The League Bets People Will Pay Big to Mingle in Real Life

Posted on September 9, 2024

The LeagueNEW YORK POST – The League, an exclusive dating app known for vetting its members, is expanding beyond the digital space by hosting upscale in-person events in New York, such as in the Hamptons and at the US Open. These events are part of a new hybrid model combining online dating with real-life interactions to offer a more curated experience.

by Lydia Moynihan
See full article at New York Post

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Dating Apps Once Ran on Novelty. For Some Users, the Fun Is Over

Posted on June 24, 2024

The League Be a GoalDiggerWALL STREET JOURNAL – As dating apps seek to attract new users, their marketing efforts are increasingly backfiring. Ads from Bumble, The League, and Hinge have drawn criticism for various reasons, reflecting broader frustrations with online dating. Bumble apologized for ads joking about celibacy, which users found insensitive. The League was criticized for "cringy" campaigns, yet insists its bold approach resonates with its target audience. Hinge continues to refresh its "Designed to Be Deleted" campaign but faces user dissatisfaction. Growth in online dating is slowing. Half of online daters report negative experiences, driven by issues like ghosting and unsolicited messages, according to Pew. Companies are now focusing on enhancing user trust and improving the overall dating experience.

by Sara Ashley O'Brian & Katie Deighton
See full article at Wall Street Journal

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The League’s “Be a GoalDigger” Campaign Earned an Obie Award Nomination

Posted on May 1, 2024

The League Be a GoalDiggerLINKEDIN – The League's "Be a GoalDigger" campaign marks an innovative milestone for the dating app, which has long been perceived as catering exclusively to high-earning, Ivy-League-educated elites. Recently nominated for an Obie Award in the Combined Multi-OOH Formats, Transit & Copywriting category, this campaign represents The League's effort to correct misconceptions and broaden its appeal to include all ambitious, goal-oriented singles. For the past decade, constrained by a lean startup budget, The League's advertising efforts were largely confined to basic digital channels. Now, with the support of Match Group, the campaign has been able to expand into a full-scale, multi-channel marketing initiative.

See full article at LinkedIn

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A New Lawsuit Claims Match Group’s Apps Encourage Compulsive Use

Posted on February 16, 2024

Match Group logoREUTERS – Match Group was sued on Wednesday in a proposed class action claiming that its dating apps Tinder, Hinge and The League are designed to addict users, generating more profit for the company, rather than help them establish relationships. Match employs features "to gamify the platforms to transform users into gamblers locked in a search for psychological rewards that Match makes elusive on purpose," according to the complaint filed in federal court in San Francisco. The six plaintiffs – who live in California, Florida, Georgia and New York – called this inconsistent with Match's ad slogan that its apps are "designed to be deleted." Match rejected the plaintiffs' claims.

by Jonathan Stempel
See full article at Reuters

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Wealthy Gen Z and Millennials Pay up to $30K for The League, a LinkedIn-Based Dating App

Posted on January 9, 2024

The League logoFORTUNE – The League, a dating app founded by Amanda Bradford in 2014, aims to serve ambitious millennials and Gen Z users with an exclusive, high-cost membership model. Bradford describes the app as a platform for the "overly ambitious," offering memberships starting at $100 per week. Following its acquisition by Match Group for $29.9 million in 2022, The League has introduced features like speed dating and personalized dating advice. Bradford's vision for the app is to fill the gaps in information on dating profiles, saying, "You put in your LinkedIn profile as a means of admission," focusing on career and educational background. The VIP membership, costing up to $30,000 annually, targets career-driven individuals seeking like-minded partners, with Bradford emphasizing, "I built The League for myself, to essentially find my life partner." The League distinguishes itself in the dating app market by leveraging technology and strategic matchmaking to cater to a specific, motivated clientele.

by Rachel Ventresca
See full article at Fortune

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