Category: TheLeague

CONFIRMED: Match Group Acquires The League

Posted on July 13, 2022

Match Group The League logosOPW – Match has just closed an acquisition of The League, a premium, niche dating app with a curated member base focused on matching career-oriented users looking for serious relationships. The app has an admissions-based model where potential users can apply to join by submitting their social media profiles. Users are then waitlisted until they pass a screening algorithm and review process. It can be used for free members buy a subscription, which doubles their matches.

Mark Brooks: What Should Match Group Do Next? Please join the conversation. Voice your opinion on this Swell.

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Is Match Group Acquiring The League?

Posted on July 12, 2022

The league iconOPW – A little bird told us that Match Group is about to acquire The League, a dating app that connects high-achieving individuals with one another, using a selective admissions-based model. The League was launched in 2014 by Amanda Bradford. Watch this space for updates.

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Voice – the New Secret to Online Dating Success

Posted on February 3, 2022

Hinge Voice PromptsWALL STREET JOURNAL – Dating apps are giving users the ability to add voice recordings to their profiles. Last October, Hinge added Voice Prompts to its user profiles. "~65% of our users were saying getting to hear someone's voice earlier on in the dating journey would be really valuable," said Michelle Parsons, chief product officer at Hinge. In June 2021, Tinder gave users the ability to add video recordings – including voice – to their profiles. The League dating app did the same back in December 2019. A quarter of League users are taking advantage of the technology.

by Kathryn O'Shea-Evans
See full article at Wall Street Journal

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How Female Entrepreneurs Are Changing the Online Dating Landscape

Posted on March 8, 2021

Coffeemeetsbagel logo 2019FORBES – Mar 8 – Bumble founder Whitney Wolfe Herd recently became the world's youngest self-made billionaire after her dating app's wildly successful IPO. Bumble's success serves as a wake-up call for an industry that has traditionally been dominated by male leadership. Kim Kaplan, who was also part of the founding team of Plenty of Fish, launched Snack, a dating app that blends video with communication features popularized by Tinder and Bumble. Wolfe Herd and Kaplan are not the only women founders and executives changing the dating app game for the better. Based in San Francisco, the three Kang sisters – Arum, Dawoon and Soo – cofounded the dating app Coffee Meets Bagel. Another female founder, Amanda Bradford saw the need for ambitious, working professionals. She launched The League, a dating app that draws member information from LinkedIn.

by Serenity Gibbons
See full article at Forbes

See the top news on Bumble                         See the top news on The League
See the top news on Coffee Meets Bagel       See the top news on Snack             

CEO of The League: “We’ll Find More Connection Online”

Posted on July 2, 2020

Theleague amanda bradford 2020QUARTZ – June 30 – To envision a future altered by coronavirus, Quartz asked dozens of experts for their best predictions on how the world will be different in five years. Below is an answer from Amanda Bradford, Founder & CEO of online dating site The League. Covid-19 has certainly changed the way we interact and connect. In times of crisis, people are clearly looking for contact and support, and they're finding it on dating apps like The League. "We've updated our app to include a live video function. We've added an extra session of our video speed dating event, League Live, each week, giving users double the chance of connecting with a new face over video. Since March we've seen a huge increase in our League Live sessions and a 41% increase in video chat usage."

See full article at Quartz

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Dating Apps Pivot to Video

Posted on July 2, 2020

WALL STREET JOURNAL – July 1 – With social distancing recommendations and laws in effect across the country, meeting people online and developing relationships virtually has never been more popular. Georgia Wells, WSJ's technology reporter and Mark Brooks, CEO of the Courtland Brooks consultancy-agency explore what this shift means for the future of online dating.

See full article at Wall Street Journal

The League Officially Launched in South Africa

Posted on May 25, 2020

The league logoITWEB – May 22 – Founded in 2015, The League was created by Amanda Bradford, who also serves as CEO, and is modelled after private members-only clubs like Soho House. The members-only swiping app, aimed at professionals, uses data and social graphs from both Facebook and LinkedIn to fuel its proprietary algorithm. In South Africa, it joins other popular apps like Tinder, EliteSingles, Predict Dating App and SouthAfricanCupid, to name a few.

by Simnikiwe Mzekandaba
See full article at ITWeb

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The League App Rolls out Nationwide

Posted on March 3, 2020

The league iconPR NEWSWIRE – Mar 4 – The League is opening its doors to the rest of the U.S.' metro areas including Baton Rouge, LA, Knoxville, TN, Columbia, SC, Charlottesville, VA, and Roanoke, VA. Launched in 2015 and modeled after private members­-only clubs like Soho House, The League is known for its selective admissions-based model and high­-achieving community of users.

See full article at PR Newswire

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The League to Launch in Singapore

Posted on January 30, 2020

The league iconE27.CO – Jan 30 – San Francisco-based dating app, The League, is set for an official launch in Singapore on February 2. Prior to this launch, The League has already been available in 59 cities in the US. Founded in 2014, the dating app was created to connect high-achieving individuals with one another, using a selective admissions-based model.

by Shagun Karki
See full article at E27.co

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OPW Podcast – The Top Dating Industry News for Dec 17th

Posted on December 17, 2019

Opw tmtOPW – Dec 17 – Acquisition rumor?, Rankings Update, Hily growth, The League video dates.

For the top weekly dating industry news in ~2 minutes subscribe to OPW's Two Minute Tuesdays (TMT) podcast on Breaker, Google podcasts, Spotify, Anchor.