Category: TheLeague

It’s Time For Dating Apps To Move Away From Facebook Sign Ups

Posted on March 22, 2018

Facebook data breachMASHABLE – Mar 22 – Since news broke about Cambridge Analytica's "hijacking" of 50M Facebook users' data in a bid to influence the U.S. election, people are thinking about deleting Facebook. But deleting Facebook will also prevent them from accessing their existing Tinder account. They can sign up for Tinder using phone number. This will, however, create an entirely new profile. With Bumble, it's a little different. Bumble currently requires you to have a Facebook account in order to sign up for the app. But, if users deactivate their Facebook, they can still keep Bumble profile and access it as usual. That access will end, however, if they log out of Bumble. Bumble is less than a couple of weeks away from releasing an update that includes a non-Facebook login. User of The League would need to upgrade to a membership option if they want to cut ties with Facebook. Hinge also insists on users having a Facebook profile. far too many dating apps are tethered to Facebook. It's high time they offered users another way to sign up.

by Rachel Thompson
See full article at Mashable

See all posts on Tinder          See all posts on Hinge
See all posts on Bumble        See all posts on The League

Summarized by the IDEA team

Online Personals Watch PR Rankings – The Sites That Got The Most Press In 2017

Posted on February 20, 2018

Press coverage 2017OPW – Feb 20 – Every year we take a look at who scored the most press summaries on Online Personals Watch. We look for top tier news and summarize what we think is most interesting to you, our audience of Internet dating industry leaders, app designers and marketers.

#1 Tinder (123 posts published on OPW last year)
#2 Bumble (48 posts)
#3 eHarmony (42)
#4 Match Group (41)
#5 Match (37)
#6 OKCupid (37)
#7 Grindr (34)
#8 Happn (22)
#9 The League (21)
#10 Matrimony.com (17)

Other companies that did well and got a solid press coverage last year were Hinge, The Meet Group, Zoosk, Hater, Matchpoool and Chappy.

See full article at Courtland Brooks blog

Post by the IDEA team

Internet Dating Conference Quick-Videos

Posted on February 4, 2018

OPW – Feb 4 – If you missed iDate, you missed a great business conference. This was the best iDate Internet Dating Conference for a few years. Marc pulled together a great line up of speakers and show. Meetme's co-founder Catherine Cook gave an amazing talk to demystify video in the Internet dating context. Amanda Bradford gave an awesome talk on the future of Internet dating. Super impressed with both of these talks. We had the COO of Spark, a super-affiliate, an OKCupid data scientist, a gay dating expert, an A.I. guru… Anyway, check out my little vlogs of the event.

Day 1

Day 2

The next iDate is in Los Angeles in early June. This is the Mobile Dating Conference, so is focused on mobile dating apps. Beyond that, this particular conference will focus of the emergence and applications of Artificial Intelligence in Internet dating. Who's doing it, and what we could do in the future to use A.I. to vastly improve our services and value. Hope to see you there. 😉

Post by Mark Brooks , CEO IDEA

The League Has Partnered With Lord & Taylor To Host A Speed-Dating Event

Posted on February 2, 2018

The league logoWWD – Jan 31 – In the spirit of Valentine's Day, the retailer is getting into the dating-mating game. L&T hosted an event at the Andaz bar in New York with The League, a social and dating mobile app. The event hosted TV personalities Dean Unglert, Eric Bigger, Amanda Stanton and Ashley Iaconetti from "The Bachelor" and "The Bachelorette." 23 women and 23 men from The League were invited to participate. Founded in 2015, The League has a selective admissions-based model, and uses data and social graphs from Facebook and LinkedIn to fuel its proprietary algorithm.

by Lisa Lockwood
See full article at WWD

See all posts on The League

Summarized by the IDEA team

Congratulations To Our 2018 iDate Awards Winners

Posted on January 29, 2018

Idate awards 2018 logoOPW – Jan 26 – The 2018 iDate Awards winners were announced and provided trophies at a ceremony during iDate (Internet dating conference) this week. The iDate Awards are the dating industry's most recognized awards, highlighting the best and most innovative aspects of the business.

The 2018 winners are:

Best Dating Site
eHarmony

Best Dating Coach
Carmelia Ray

Best Product Design
Diolli

Best Dating Software & SAAS Provider
Dating Pro

Best Mobile Dating App
The League

Best Matchmaker
Gillian McCallum (Drawing Down the Moon)

Most Innovative Company
eHarmony

Best New Technology
iSpingle.com

Best Payment System
CCBill

Best Affiliate Program
LoveMe

Best Marketing Campaign
Tinder

Best Up and Coming Dating Site
SingleWomen.international

Best Niche Dating Site
Single Muslim 

Post by the IDEA team

Dating App ‘The League’ And CheapCaribbean Offer A Trip To Two Lucky Couples

Posted on January 21, 2018

Theleague logo smallAOL.COM – Jan 18 – Along with CheapCaribbean, the dating app "The League" is hosting an epic Valentine's Day bash called "Paired Up for Paradise." People looking for love in both NYC and San Francisco can attend the singles party to meet with potential suitors. One lucky new couple from each bash will be sent on a 5-star getaway to the Caribbean that exact night.

See full article at AOL.com

See all posts on The League

Summarized by the IDEA team

The League CEO To Speak At iDate

Posted on January 20, 2018

Theleague amanda bradfordWEBWIRE – Jan 18 – Amanda Bradford, CEO of The League, will discuss "The Future of Dating" at iDate Internet dating conference that is taking place next week – Jan 24-26, Delray Beach, Florida. Amanda will discuss what dating will look like in the future.

See full article at Webwire

See all posts on The League

Summarized by the IDEA team

The Upmarket Dating Apps

Posted on November 27, 2017

Raya logoFINANCIAL TIMES – Nov 27 – These exclusive dating apps promise a more refined, exclusive and ultimately fruitful experience.

  • Raya – an "exclusive" dating app that offers access to another echelon of society. According to members, entry into the club is a semi-arbitrary process that depends on users' status in the celebrity hierarchy, looks and following on Instagram.
  • The Inner Circle – it was founded in 2012 in Amsterdam by David Vermeulen . "We try to focus on people who are inspiring and ambitious," he says, adding it has ~500K users worldwide. The site uses Facebook and LinkedIn to help vet applicants and runs events.
  • The League – aims at the same demographic. "You're joining a community of triple-vetted people who are ambitious and intellectual enough to have a LinkedIn account and you're seeing what they do and their background," says founder Amanda Bradford, who started the company in 2014 and says it now has 250K MAU.

by Kadhim Shubber
See full article at Financial Times

See all posts on Raya
See all posts on The Inner Circle
See all posts on The League

Summarized by the Courtland Brooks team

Q&A With CEO Of The League, Amanda Bradford

Posted on November 14, 2017

HARVARD LAW TODAY – Nov 9 – Amanda Bradford, the founder and CEO of The League, a dating app aimed at ambitious young professionals, joined the Harvard Association for Law and Business (HALB) for a Q&A. The app was officially launched in early 2015. After raising money largely from female investors during the early stages, she was able to get other venture capital firms on board. Bradford advised students in the audience considering startup work in the future to surround themselves with the best-in-class people in the industry and get experience doing the unglamorous tasks that drive the company forward. Bradford’s work at Salesforce and Google taught her important lessons about product development, marketing, and building a strong internal culture that guide her as a CEO today.

by Elizabeth Ferrie
See full article at Harvard Law Today

See all posts on The League

Summarized by the Courtland Brooks team

The League Is The Harvard Of Dating Apps

Posted on October 29, 2017

Theleague logo smallWASHINGTON POST – Oct 26 – It's difficult to get into the League which has real people vetting its applicants via their Facebook and LinkedIn profiles. The app is now live in 30 cities across the country. The app founder explained what people can do to get off the wait list and other secrets behind the selective dating app.

  1. Don't leave your "About Me" blank.
  2. Once you're in, clear, crisp photos showing a well-rounded life is key.
  3. Include photos of several parts of your life 
  4. Include multiple interests in your profile.

by Lisa Bonos
See full article at Washington Post

See all posts on The League

Summarized by the Courtland Brooks team