Category: TheLeague
The League Is Launching In Paris
LINKEDIN – Sep 19 – Dating app The League has just launched in Paris. This makes city number 37 for the selective dating app, dubbed the "tinder for elites," which is aimed at young, successful individuals.
Inside The League’s $3,500 Singles Boat Cruise In Paris
STANDARD.CO.UK – Aug 22 – Selective dating app The League, which is aimed at young, successful individuals, launched in London last summer. The San Francisco-based club is gearing up to open in Paris next month, and in the lead-up has just hosted 70 of its users on a week-long boat trip in France. They mingled over morning yoga, long brunches, and an all-day free bar while cruising down the Seine in Paris. The League screens applicants wishing to join the app on a number of different criteria, including job title, education and industry. To help vet prospective members, users must sign up using their Facebook and LinkedIn profiles. And the selection process for the cruise was just as meticulous. "We had ~5K applicants for the trip," said The League's CEO and founder, Amanda Bradford. The majority of guests reserved private balconies and private studios, she said, which averaged at ~$3,500 each, plus flights. And according to club, three couples have already sprung from the trip.
Elite Dating App The League Is Hosting A Luxurious Cruise In France
BUSINESS INSIDER – June 30 – This August, dating app The League is hosting a weeklong cruise in France, in conjunction with U by Uniworld. ~80 users will mix and mingle in the hopes of finding love; the itinerary includes touring Versailles and biking along Seine. So far, ~2,600 League users have applied. Depending on the type of accommodation, the price of a flight and a room is ~$3k.
The League To Speak At The iDate Mobile Dating Conference In Los Angeles
WEBWIRE – June 7 – Meredith Davis, Head of Communications at The League, will present on the future of dating at the next iDate mobile dating conference that is taking place in June 12-13, 2018 at the Sportsmen's Lodge Events Center in Los Angeles, CA. Registration for the event can be made here.
The League Dating App Admits Only Accomplished Singles
TODAY.COM – May 29 – Amanda Bradford created a dating app called The League in 2014. The site claims $1M people on its waiting list.
The League: People Who Post Pictures With Their Moms Have A 7% Higher Match Rate
DAILYMAIL.CO.UK – May 11 – The League, a dating app for career and educated-minded adults looking for a relationship, has revealed that users who include a picture with their mothers have a higher match rate. Most of the users with photos of their moms are men (55%). In addition to showing that someone is family-oriented, it can indicate that a man treats his mother well – and is likely to treat women well in general. For a woman pictured with her mother, it can offer men a peak into what she might look like when she gets older.
More Americans Are Seeking Spouses With Similar Levels Of Schooling
BLOOMBERG – Apr 17 – The League connects educated, affluent millennials. The app initially targeted Bay Area singles, and has now 300k active users and a 500k-person waitlist. The app has expanded into Pittsburgh, Tampa, and Orlando. The League has no shortage of competitors. Luxy bills itself as the No. 1 dating app for millionaires. Raya calls itself a "private, membership based community." Sparkology describes itself as a "curated dating experience for young professionals" and accepts members only by invitation or referral. More Americans are seeking spouses with similar levels of schooling, a pattern known as assortative mating. Couples in which both members had at least a four-year degree made up 14.7% of all married people in the U.S. in 2015, up from 1.9% in 1960, when far fewer women attended universities.
by Jeanna Smialek
See full article at Bloomberg Businessweek
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The League Dating App Debuts In Cleveland
THE PLAIN DEALER – Apr 10 – A handpicked group of 500 Cleveland-area singles, chosen from a wait list of 3,000, received full access to The League dating app and were able to receive their matches selected by the app's algorithm. Every day, members of The League receive the profiles of two or three potential dates on their phones. Send the most interesting person a "heart," and if one is returned, the app opens into a chat function so the two people can arrange a date. The League now has ~1M people on its wait list in 30 cities.
The Latest Relationship Trend Is ‘Slow Dating’
BUSINESS INSIDER – Mar 22 – Dating apps are starting to offer fewer, more curated matches. Dating app Once delivers users one match per day. Then, users have 24h to decide whether they are interested. Once has been available in Europe since 2015; it launched in the US in Feb 2018 and now has 200K US users. Coffee Meets Bagel, which launched in 2012, also presents women with one "bagel" (match) a day. (Men receive up to 21 matches every day and select the people they like, so the app chooses women's bagels from among the men who indicated they liked them.) The League, which launched in 2015, is a more selective dating app for ambitious professionals. Then there's Happn, which debuted in 2014 in Paris. Users who subscribe to Happn Essential get 10 chances to "Say Hi" to another user every day. It's possible that daters and app-developers alike have begun to observe the effects of what social scientists call "choice overload" or the "paradox of choice." The more options you have, research suggests, the less likely you are to make any decision at all.
by Shana Lebowitz
See full article at Business Insider
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