Category: Uncategorized
Internet Dating Jobs Listing Update – February 2025
OPW – The new Internet dating jobs listing is live on the Internet Dating Jobs blog.
Below see a couple of this month's most interesting offers:
Breeze Social
CMO
Bumble
Associate Director, Creative Operations
Grindr
Head of International (Product)
Match Group
Director, Marketing, Hyperconnect
Muzz
APAC Marketing Lead
Social Discovery Ventures
CTO (Moto product)
Tinder
Sr. Director, Consumer Insights and Experience Strategy
To see more open positions go here.
Do you have an idating industry job offer which is not included? Please, send it to tips@onlinepersonalswatch.com and we will add it to the list.
Join the Ultimate Dating & Social Discovery Industry Event in NYC!
OPW – Mark your calendar for March 19, 2025, as Global Dating Insights and Social Discovery Insights unite to host a one-day conference in New York City. This premier event is designed for industry leaders, innovators, and disruptors to explore the future of the dating and social discovery space.
Key topics include content moderation, product-market fit, user retention, funding strategies, and the rise of niche apps. Featured speakers include Adam Medros (CEO, Spark), Karima Ben Abdelmalek (CEO, Happn), David Vermeulen (CEO, Inner Circle), Mark Brooks (Internet Dating Excellence Association), and many more.
Network with peers, discover key trends like AI-driven matchmaking, and gain actionable insights into scaling, personalization, and community-building.
Don't miss this opportunity to connect and learn from the best. Secure your spot today!
Mark Brooks: This is a partner event for IDEA. We occasionally recommend interesting events. I'll be keynoting. See you there.
Beyond Launches Vetted Dating and Social Club With In-Person Events
DATE BEYOND – Beyond, a new social club and app, requires users to apply and be vetted before joining. It focuses on in-person events, group discussions, and community-driven connections rather than traditional swiping. Currently, in New York and Los Angeles with 5,000 members and 10,000 applications, it plans to expand internationally by 2026.
Betterhalf.ai: AI-Driven Matchmaking With $8.5M Backing and 1M Monthly Users
THE WALRUS – Betterhalf.ai, launched in 2016, is an AI-powered matrimony app in India, claiming 1M monthly users with a 30% retention rate for paid subscribers – three times higher than Bumble and Tinder. Unlike traditional platforms, it removes parental intervention and focuses on AI-driven compatibility matching, using machine learning to refine recommendations. The app verifies users via AI-backed ID and photo checks, supplemented by an offline verification team. In March 2023, it raised $8.5M in Series A funding, backed by investors like Instagram co-founder Mike Krieger and Dropbox co-founder Arash Ferdowsi. Competitors like Shaadi.com and Jeevansathi have faced backlash for caste and skin-color filters, while Betterhalf positions itself as a "marriage superapp", aiming to expand into wedding services and family planning. The broader Indian matrimony industry, valued at $160M, continues to blend tradition with AI-driven innovation.
Announcing LTR Edition 40 With Hanna Kozlowska (Journalist), and Mark Brooks (Founder & CEO of IDEA)
OPW – Edition 40 of the LTR (Love, Tech, Relationships) online experience will be on Wednesday, February 19, at 1 pm EST (New York time).
In this edition, Hanna Kozlowska, a highly respected journalist whose work has appeared in The New York Times, The Guardian, Vox, NBC News, Politico Europe, and more, joins us for an in-depth interview. Hanna is currently writing U Up?, a social history of online dating. She will discuss her focus, insights, and key takeaways from her research, offering a journalist’s perspective on how online dating has evolved. Then, Mark Brooks, industry veteran, and LTR conferences organizer, will break down the top online dating news of 2024, highlighting the most influential reporters covering the space and the companies that generated the most media attention on Online Personals Watch.
If you hold a full-time leadership role at an Internet dating company, you are welcome to join IDEA and LTR events for free.
Why attend LTR?
💰 Free: No registration fees – your budget is no barrier.
🏠 Flexible: Attend from anywhere – no travel required.
⏰ Convenient: Access live. 90 minutes only.
See the LTR Edition 40 speakers and invite page here
Email mark@courtlandbrooks.com to RSVP.
This LTR is kindly sponsored by RealMe and Dating Through Curiosity.
AI Sparks Mistrust in Online Dating, Driving Singles Toward In-Person Meets
DAILY STAR – AI's growing role in online dating is fueling mistrust, with many fearing it will make genuine connections harder to form. A study by dating app FindingTheOne found that 78% of singles worry AI will blur the line between real and fake profiles, while 65% already feel deceived by overly polished bios and messages. Founder Simon Prockter warns AI could be the "final nail in the coffin" for dating apps if it replaces human interactions with artificial ones, leading to increased dating fatigue and anxiety.
Are Dating Apps Biased Against Women of Color?
GLAMOUR – Anita Bhagwandas, a freelance journalist, beauty editor, and broadcaster based in London, investigates racial bias in dating app algorithms by altering her profile. Comparing results with a white friend, she finds stark differences in matches, prompting her to test the impact of changing her listed ethnicity. Selecting "white" significantly broadens her dating pool, reinforcing concerns that AI favors Eurocentric beauty standards. Studies show Black women and Asian men receive fewer matches, and dating apps reportedly rank users by attractiveness. She critiques a system that forces people of color to manipulate their identity to be seen, exposing how racial bias in tech reinforces inequality in modern dating.
New Dating App “When We First” Blends Online and Traditional Matchmaking
PR NEWSWIRE – A new dating app, When We First, is set to launch on Valentine's Day, offering a hybrid model that combines online dating with traditional matchmaking. Co-founded by matchmaker Sandra Hatton and wellness entrepreneur Mariel Filippone, the app aims to move beyond swipe by integrating expert-curated matches with AI-driven insights. Users can choose between online dating, offline matchmaking, or both, with services ranging from a freemium model to premium matchmaking packages priced up to $4K. Features include verified profiles, data-driven dating insights, and access to real matchmakers for coaching and guaranteed dates.