ROS
S WILLIAMS – Aug. '24 was the end of an era. Venntro Media Group, my 21-year venture, was placed into administration. This decision was difficult, coming after years of navigating an ever-changing industry and mounting challenges that ultimately proved insurmountable. We overextended, stalled, and couldn't recover. Venntro, at peak, employed nearly 200, with revenues of almost $50m/yr, and EBITDA of nearly $8m, all bootstrapped. I want to deeply apologize to our shareholders, staff, and creditors who have been affected. In the final months, I injected all my personal funds into the company. Just under £200,000. My wife used up her savings to support payroll in the final month. I was irrationally optimistic, and when the tide turned, it turned quickly. The assets and operations of Venntro have been acquired by another company that I will continue to support.
Category: WhiteLabelDating
HubPeople Terminates Agreement With Venntro Media Group Amid Financial Collapse
OPW – On Sep 3rd, 2024, HubPeople terminated its agreement with Venntro Media Group after the latter entered administration on Aug 2nd. Venntro, facing over £2M in debt, had earlier shifted from its long-standing revenue-sharing model under WhiteLabelDating (WLD) to a Software-as-a-Service (SaaS) approach. This transition left many of its affiliates in uncertainty. In May 2024, HubPeople partnered with Venntro to help migrate its B2B partners to HubPeople’s Excite and Affinity platforms. By July, HubPeople was also assisting in the transition of Venntro's in-house brands. However, following Venntro's entry into administration, HubPeople ended its service agreement. HubPeople now holds exclusive worldwide rights to market and process the data of 15M users who were previously hosted on Venntro’s platform.
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Breaking News: Venntro Media Goes Into Receivership in UK
OPW – The company that is now called Venntro Media (since 2015), which used to be called Global Personals and operates White Label Dating, is in administration in the UK. The administration process may take a year before the company can be deemed bankrupt. CEO/founder Ross Williams was not available for public comment, per insolvency laws in the UK. The company operated an extensive network of White Label Dating services and included its own brands under JustSingles.com. In February 2023 it also spun up an ad company, Red Path Media. In April 2024, they gave 30 days notice to their White Label Dating affiliates and in May announced that they were going to move away from white labeling and move to a SAAS platform provider model. See all our prior news summaries on White Label Dating / Venntro / Global Personals here. Affiliates are burned. A new company, Ambervine, will take on Venntro's assets. Ross has some involvement/stake in Ambervine.
HubPeople Launches 900+ New Dating Sites Amid WLD’s Major Industry Shift
LINKEDIN – HubPeople has had a productive week, launching ~900 new dating sites using their hubpeople.ai platform. Following Venntro Media Group's pivot from the revenue share model for WhiteLabelDating.com, HubPeople partnered with them to transition existing partner brands and domains to their Excite and Affinity platforms. This marks a significant shift as WLD moves to a SaaS model, ending the traditional revenue-sharing approach by May 31, 2024.
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WhiteLabelDating Announces Shift From Revenue-Sharing to SaaS Model, Ending Traditional Partnerships
Venntro Launches Redpath Media, a New Ad Network
PR NEWSWIRE – Venntro Media Group, the technology and media company behind thousands of online dating sites, has launched a new online advertising network – RedPath Media. RedPath Media is a premium online ad network offering exclusive, premium dating traffic which is proven to convert. With RedPath Media, advertisers can target millions of online dating users across thousands of online dating sites through an established network of publishers.
Venntro Media Group Launches Their New Affiliate Program
PRESS RELEASE – Venntro.com, the company behind thousands of online communities and dating sites around the world, has launched DatingProfits.com, its brand new affiliate program offering CPL and CPA deals for its in-house brands. Affiliates can earn up to $15 per lead for the traffic they send to the dating offers within the program.
This post also appears on InternetDatingAffiliates
Kerry Katona’s Dating Site, Marnii.com, Launches on White Label Dating
PRESS RELEASE – White Label Dating is partnering with Kerry Katona and fiancé Ryan Mahoney who are launching their dating site Marnii. With the slogan 'Match. Message. Meet Up. Maybe Marry?' Marnii is for people looking to get serious. Launched in 2003, White Label Dating is a software as a service provider that empowers brands, marketers and affiliates to power their own branded online dating sites.
Venntro Acquires TheIntro.com, Dating App for Busy Professionals
See full article at PR Newswire
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This post also appears on InternetDatingInvestments.com
WhiteLabelDating.com Has Reported a 30% Increase in Paying Users Since March
PR NEWSWIRE – Vaccines are giving people the confidence to go out and start meeting new people again. "The rate at which members are subscribing to sites across our network has risen by a third since Q2 this year, when the vaccination programme started," says Ross Williams, CEO of Venntro Media Group. Launched in 2003, Venntro.com is the company behind dating software provider, WhiteLabelDating.com. Empowering brands, marketers and affiliates to run their own online dating sites, White Label Dating provides the dating software, payment processing, customer support and more.