PRESS RELEASE — July 31 — Sex starved Brits looking to celebrate National Orgasm Day, are advised to go the South West, where it costs just £136 to find a date, making it the cheapest region to hook up, according to the National Dating Index, published by MatingDirect.com. The Orgasm Index also reveals that Northern Ireland is the easiest region to pull, as it takes an average of 5.72 nights out on the town in order to find someone. London takes 7.03 nights. Ross Williams, Chairman and founder of MatingDirect.com, a WhiteLabelDating.com site, said of the results: "Hitting the town to find a date is an expensive and time consuming business that doesn't always mean you'll hit the jackpot. Online dating lets you search, flirt and meet other like minded adults, stacking the odds in your favour."
Category: WhiteLabelDating
Plentyoffish.com #1 Dating Site In North America And U.K.
PR NEWSWIRE — July 28 — The latest comScore Media Metrix numbers now rank the free dating site Plentyoffish.com as the leading dating site in both North America (U.S.A. + Canada) and the U.K.
Top 10 North American Dating Sites by Total Visits (000's)
PlentyofFish 36,825
Singlesnet 29,896
eHarmony 19,269
Match.com 18,329
Yahoo!Personals 16,365
People Media Sites 12,340
TRUE.com 10,716
SparkNetworks 9,124
Mate1.com 4,847
Humor Rainbow, Inc 3,714
comScore Media Metrix. June, 2008, age 2+ universe
Top 10 U.K. Dating Sites by Total Visits (000's)
PlentyofFish 8,052
Meetic 4,024
Match.com 2,724
Gaydar.co.uk 2,617
GirlsDateForFree 1,392
WhiteLabelDating.com 1,120
EasyDate 1,110
Smooch.com 1,102
QuickFlirt 1,054
LoopyLove 853
comScore Media Metrix. June, 2008, age 15+ universe
On Monday 14th July, the CEO and Founder Markus Frind opened up his 26th floor office in downtown Vancouver. Plentyoffish.com has hired its first six employees, the first six of a planned thirty person team that is being assembled to help roll out new advertising programs.
The full article was originally published at PR Inside, but is no longer available.
Iovation Reduces Fraud For Online Dating Community
PRESS RELEASE — May 29 — WhiteLabelDating.com has implemented iovation's ReputationManagerTM, a device-based fraud management service that helps reduce online fraud and abuse, across the company's portfolio of over 500 sites. To date, iovation has helped WhiteLabelDating.com successfully block over 1,200 fraudulent and abusive attempts within its network.
The full article was originally published at AD Hoc News, but is no longer available.
Mark Brooks: iovation is now live with several sizable dating sites. In a nutshell, you can collaberate with other dating site owners to kick the bad guys off your site. They are funded by Intel Capital and SAP amongst others. See iovation.com for a news clip with the CEO, Greg Pierson. He describes iovation as a virtual crime fighter. 41st Parameter is another option. (Disclosure: iovation and WhiteLabelDating.com are clients of Courtland Brooks)
WhiteLabelDating Debuts Mobile Platform
NETIMPERATIVE — May 28 — WhiteLabelDating.com has recently launched a mobile dating platform for its Singles365.com site. The new mobile platform, developed by Mobestar, will enable users to access their online dating services via their mobile for the first time. WhiteLabelDating.com will roll out its mobile services to all partners free of charge, allowing them to run their own mobile dating services alongside their regular online dating site, providing new revenue streams with no extra running costs.
The full article was originally published at Netimperative, but is no longer available.
MatureFreeAndSingle.com Aimed At The 50s
PR WEB — May 21 — There were 20m people aged 50 and over in the UK in 2003. The number is projected to continue increasing, with the over fifties accounting for over 50% of the UK population by 2020. And they are becoming increasingly active and socially mobile too. MatureFreeAndSingle.com is a new a niche dating site aimed at the over fifties singles in the UK. MatureFreeAndSingle.com is owned and operated by T3 Limited. T3 partnered with White Label Dating, who provide all back end systems and fulfilment.
The full article was originally published at PR Web, but is no longer available.
White Labeling Rant
OPW — May 8 — Affiliates built FriendFinder to a $300 million a year revenue company.
But affiliates don't want to build someone elses brand. They would
rather build their own brand, and brand equity. I worked with
FriendFinder as an affiliate manager in 2003 and have been surprised
that they have not pushed their white labeling products more, since
then. FriendFinder would far rather promote their own brand, as would
most dating companies, but a number of white labeling companies are on
the rise now. You can find a list here. (White Label Dating, a client of Courtland Brooks and sponsor of Online Personals Watch, is one of them, and our recommended provider.)
White labeling is the last big opportunity in internet dating
because it allows mega-affiliates, and entrepreneurs, and online media
of all types, to build their own brands and utilize the economies of
scale of working in a network. The little guys get economies of scale.
The guys who have lots of traffic, but don't have the time or
inclination to build their own dating site can use white labeling to
get up and running quickly.
This post also appears on FrequentFlirters.
Mobestar Launched Mobile Dating For Singles365.com
BUSINESS WIRE — Apr 29 – WhiteLabelDating.com's dating site, Singles365.com, utilises mobile platform mDate. This will enable its members to access their online dating services via their mobile for the first time. WhiteLabelDating.com will roll out its mobile services to all partners free of charge, allowing them to run their own mobile dating services alongside their regular online dating site, providing new revenue streams with no extra running costs. FULL ARTICLE @ BUSINESS WIRE
White Label Dating Or Software
OPW — Apr 28 — Think of a dating site as a shop, with people on the shelves. Dating
sites sell people to people. So the first thing a new site must do, is
build their stock of people and spend seven figures to build their
sites to critical mass so it converts, and is viable. They also have to
overcome the operational costs of running customer service, and their
sites, and site development. The entrepreneur can choose between
developing their own software from scratch, or using an off the shelf
package, or using a white label provider.
The majority of people I talk to who have tried to develop software
have run into serious problems. If you’re going to use software, make
sure its with a development group that has developed community/social
networking/dating sites in the past. If you have more generic needs you
could use an off the shelf package. Off the shelf dating site software
is a better bet than developing from scratch in most cases but most
packages tend to be buggy and the support costs can add up. My money
has always been on using white label services. You can find a list here.
White labeling services help negate operational costs, and help
entrepreneurs build a profitable businesses extremely quickly by
granting them access to an existing base of users. Rather than start
one generic site, I’d recommend starting a number of niches. Niche
dating sites tend to convert better than generic sites and tend to
garner more word-of-mouth exposure amongst their target audiences
because of their more focused approach. Let me know how it goes, mark@courtlandbrooks.com.
This post also appears on FrequentFlirters.
iDate In Tokyo
MARKET WIRE — Apr 22 — The 4th annual Far East Internet Dating Conference (iDate) will be held on May 8-9, 2008 in Tokyo at the Palace Hotel Tokyo. The conference will focus on technology, business models, marketing and management for the online personals industry in the Far East and Asia. Speakers at this event include executives from major Japanese technology companies such as: Microsoft, SocialNetworking.jp, Gemini Mobile Technologies, Nomura Research Institute, Cybermedia, Intercasting, StickyEyes, Beat Communication, Global Personals, White Label Dating, World Dating Partners, and Online Personals Watch.
The full article was originally published at Earth Times, but is no longer available.
Maxim Launches Dating Site For Readers
PRESS RELEASE — Apr 10 — Men's lifestyle magazine Maxim partners with WhiteLabelDating.com to launch of its own branded online dating website for men. In other news, WhiteLabelDating.com also launched an online dating platform for traditional speed dating company Slow Dating.
The full article was originally published at Netimperative, but is no longer available.