WLD BLOG — Apr 27 — According to the New Media
Age report, White Label Dating is now the second
largest paid dating site in the UK,
and the folks at WLD could not be more excited! “With the effective merger of
Meetic and Match this now means that we’re the number 2 paid dating site in the
UK…experiencing greater growth than all of our competitors over the past year
with visitors up 205%. It’s no wonder our partners want to choose the most
successful platform in the industry!”
Category: WhiteLabelDating
Internet Dating Weekly News Summary – 3 Minutes
Online Personals Watch News Summary #1, 4 3 09 from Mark Brooks.
This weeks news covers Skout, eHarmony, IC3, and Mobestar along with my favorite April 1st joke, Steve Wozniak in the new Footloose movie.
The Daily Star To Offer Online Dating Service
NEW MEDIA AGE — Mar 26 – Express Newspapers Group has launched a branded online dating service on The Daily Star site powered by WhiteLabelDating.com (WLD). The service is targeted at the title's 18-35-year-old male demographic and will be cross-promoted online and via print.
The full article was originally published at NMA, but is no longer available.
iDating Game Just Got Hotter
OPW — Mar 1 — With more than a third of Americans over 50 being divorced, widowed, separated or perpetual bachelors, according to a 2006 statistics from the U.S. Census Bureau, seniors are increasingly flocking to online dating sites. Members 50 and over comprise 35% of WhileLabelDating.com's overall member database according to WLD's managing director Steve Pammenter. No more friend referrals or waiting on barstools in hopes of finding the on. “What’s happening now is quite unprecedented,” said Mark Brooks, a consultant and editor of Onlinepersonalswatch.com. “Experts are teaming up with dating sites for better understanding on how personalities are compatible.” For Paul Falzone, CEO of The Right One, PhD’s and psychologists lack the personality needed for this industry. “I want people working for me who love people and who really want to help them." According to Jupiter research, the dating industry made $889m in global net. By 2012, their analysts predict $1.9 billion. FULL ARTICLE @ OPW
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WLD Nominated At The National Sales Awards
WLD BLOG — Feb 26 — Two partner managers from White Label Dating were nominated as
finalists in two separate categories at the National Sales Awards that
took place on Park Lane in London. Laura Cowell was a finalist in the category of “Account Manager of
the Year” and Gary Taylor in the category of “Young Sales Professional
of the Year”.
WhiteLabelDating.com Appoints Head Of Marketing
PRESS RELEASE — Feb 24 — WhiteLabelDating.com (WLD) enables brands to create their own online dating sites and has appointed Rick Jones to the new position of marketing director and board member. Jones has 11 years online marketing experience and joins WLD from Greenbee.com, John Lewis' services arm. Since August 2008 WLD has increased it's traffic by 23.35% and in Jan '09 the revenue was 73.48% higher than in Aug '08 according to Ross Williams, Chairman and founder of WLD. FULL ARTICLE @ REAL WIRE
WhiteLabelDating.com Helps Entrepreneurs Get Started
COMPUTERWORLD — Feb 13 — The biggest barrier to entry in the online dating business is "inventory". It's a chicken and egg problem – and one reason why newcomers need at least $10m to start their own online dating business and compete against the big guns today, according to Mark Brooks, editor of onlinepersonalswatch.com. Prospective online dating entrepreneurs can buy a plug-and-play online dating site, complete with inventory, through WhiteLabelDating.com, a hosted service provider. "You put your brand onto it, and you market it. We do everything else," says Ross Williams, CEO of the UK-based company, which claims to host 2,500 participating sites and 1m registered users worldwide.
The full article was originally published at Computerworld, but is no longer available.
Blind Date With Recession
FINANCIAL TIMES — Feb 12 — While the build-up to Feb 14 may be a busy time for the on line dating industry, the "crunch time" this year, says Mark Brooks, president of the Internet Dating Executive Alliance, will be when the red roses have wilted. "It's then, when subscriptions typically tail off, that we'll see if the industry will be able to withstand the recession.
Some are tempted by free online dating sites. In 2006, 8% of traffic to online dating services went to free sites. By 2008 this had reached 24%, according to Hitwise. "A dating site might well be one of the things you cut back on if there are free sites on offer", said Sam Yagan, CEO of OKCupid. Mr Brooks disagrees: "At the end of the day $20 a month isn't that much to spend. People can rationalise it by saying that it's cheaper than going out for a night out and wasting much more and not meeting anyone."
Ross Williams, CEO of Global Personals, believes members will not cut back. "You get what you pay for," says Mr Williams. "Users don't want a free-for-all. They want to know that their potential dates are serious about relationships."
FULL ARTICLE @ FINANCIAL TIMES
Mark Brooks: Your comments please.
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Your Profile’s Long, Scary Shelf Life
COMPUTERWORLD — Feb 13 — Dating services don't delete your data. "We have an archiving strategy, but we don't delete," says Joseph Essas, eHarmony's VP technology. Users who return later don't have to fill out the 400-question profile again. TRUE retains the data indefinitely. But PlentyofFish deletes records after six months to a year of inactivity. Though rare, legal actions have been filed in cases ranging from date rape to sexual harassment. Ross Williams, CEO at White Label Dating, says the prospect of offering highly targeted advertising based on demographic, behavioral, psychological and profile data is attractive. "If I have a hair product for men, I don't think there are any places online other than online dating where you can get that [demographic data]." That type of information, Williams says, gives online dating sites a unique competitive opportunity, if they're willing to exploit it.
Mark Brooks, editor of Online Personals Watch, sees highly targeted marketing as inevitable. He says traditional "interruption marketing" — rollovers, pop-ups and so forth — hasn't worked well on Internet dating sites because users don't pay attention to the ads and thinks ad-supported sites such as PlentyofFish should leverage profiles to target users with contextual offers that would be of most interest to them. "Advertising is an annoyance. The only way it will work [well] is through the power of the friendly referral," he says. But for now, PlentyofFish's Frind says the site's current advertising model, which lets advertisers target users based on basic demographic information, is working just fine, with a higher click-through rate than social networking sites and $10 million in ad revenue last year.
Mark Brooks: Advertising that is highly targeted, timely and relevant is a service to your users. iDating sites have the richest profile info on the net. Eventually we'll make use of this data to serve our users more effectively by 'recommending' interesting lifestyle products to them. (Full Disclosure: POF and White Label Dating are current clients of Courtland Brooks)
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White Label Dating Pays 100% Rev Share
OPW — Feb 12 — WhiteLabelDating.com is offering to every partner
that sends a minimum of 1000 members per month to a site on their USA
network between 1st March and 31st May 2009 100% revenue share for
those months.
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