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Category: Woo

How Dating Apps in India Have Become Crime Epicentres

Posted on February 15, 2024

QuackQuack logo for social media useINC42 – India's online dating scene, featuring apps like Tinder, Bumble, and local platforms like Woo and Quack Quack, is booming but faces serious safety concerns. A Norton report revealed that 66% of Indian dating app users have encountered financial fraud. Incidents of honey trapping and extortion are on the rise, with victims being blackmailed for large sums. The gender imbalance on these apps exacerbates the issue, with a male-to-female ratio on Tinder India reported to be 93:1. Despite the growth, with user numbers surging by 293% in the last five years, safety measures lag behind, leaving users vulnerable to crimes ranging from data leaks to physical harm.

by Bismah Malik
See full article at Inc42

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Indian Dating App “Woo” Launches Vaccination Badge

Posted on June 16, 2021

Woo vaccination badgeANI NEWS – June 15 – Woo believes that more vaccinations will allow people to once again meet in person and connect in meaningful ways. Woo's recent research analysis confirms that 70% of users will consider meeting their dates if they are vaccinated. Interestingly vaccination has now become a parameter to showcase a personality trait and also behaves like an initial level filter for many people.

See full article at ANI News

See the top news on Woo

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Dating Apps Revolutionize Romance in India

Posted on May 5, 2021

India dating picNIKKEI ASIA – May 5 – Dozens of apps — other big names include Woo, TrulyMadly, OkCupid, Happn, Hinge, Tantan, QuackQuack and HiHi — are helping singles to pair up with partners of their choice. According to Statista.com, the online dating segment's turnover in India is expected to reach $783M by 2024 from $454M in 2021, making the country the second-largest national revenue generator for dating apps after the U.S. Currently, dating apps reach 2.2% of India's total population, with projections of 3.6% by 2024, according to industry surveys. Aisle achieved 3M downloads worldwide last year despite competition from Tinder and Bumble. QuackQuack, an Indian dating app launched in 2010, boasts 12M. TrulyMadly, another Indian app, claims 5M users. "Indian society is in a churn," says Delhi-based sociologist Bhavna Kapoor. "Rising education and financial independence among the youth, especially women, are making online dating more popular.

by Neeta Lal
See full article at Nikkei Asia

See the top news on Aisle                  See the top news on Tinder 
See the top news on Bumble              See the top news on QuackQuack
See the top news on TrulyMadly

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IDEA WOW + IDEA SUMMIT, in Chennai, India

Posted on April 9, 2019

OPW – Apr 9 – The Internet Dating Excellence Association World Officers Weekend happened over the weekend, and the IDEA SUMMIT happened Monday. Here’s video summaries of our adventures in Chennai.

Day 1

Day 2

IDEA SUMMIT was a closed door event. It was a very full day of learning and sharing. 14 presentations were made by the CEO/Founder of Matrimony, CEO of Mamba, Chief Mobile Officer of Matrimony, CEO/Founder of Lunch Actually, CMO of Woo, CEO/Founder of Agape Match, CEO of LoveMe, MD of Insparx, Owner of SuccessfulMatch, Owner of Hubpeople, Co-founder of LoveMe, MD of Mamba, and CEO of BetterHalf.ai.

You can see the full information and line up here. Now we’re working on the next event.

Subscribe to OPW + Join IDEA + Hire Us

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Indian Dating App Woo Launches Woo Phone Feature to Empower Women

Posted on March 11, 2019

OPW – Mar 11 – Woo Phone allows women to call their matched profiles from within the dating app without revealing their phone numbers. This feature is exclusively available to women.

See all posts on Woo

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Local Indian Dating Sites Focus on Serious Relationships to Take on Tinder

Posted on February 11, 2019

Indian dating appsTIMES OF INDIA – TrulyMadly is one of the bigger and older local ventures in India. Co-founder & COO Snehil Khanor says the company caters to both casual and serious users, "but there's definitely more money in older cohorts." He says 80% of its paying users mention on their profile that they are looking for something serious. 50% of TrulyMadly users are 28+ years old, and 70% 26+. Sumesh Menon, co-founder and CEO of matchmaking app Woo, also says money flows in only from older users, who are both socially and financially dependent. BetterHalf.AI too pitches itself as a "serious matchmaking product for working professionals looking to get married in the next 1-2 years." Co-founder and CEO Pawan Gupta says matrimony sites are too overwhelming for today's generation. Matrimony, Shaadi and others that traditionally relied on revenue from parents, are transforming to attract singles while keeping parents still involved in the process. Murugavel Janakiraman, founder and CEO of Matrimony.com, says till the mid-2000s, parents registered on behalf of their daughters and sons. Not any more. "Today, ~60% of our 3.7M active members are individuals who register on their own." Investments in the segment have been small, and was at its peak in 2015 at $6.3M. That was the year when TrulyMadly raised $5.3M and iCrushiFlush raised $0.5M. Last year there was just one funding deal. According to comScore data, the number of unique visitors to Tinder in India had risen to as high as that of Shaadi in late 2017, and had continued to challenge the local players.

by Sindhu Hariharan
See full article at Times of India

See all posts on Truly Madly                 See all posts on Matrimony.com
See all posts on Woo                            See all posts on Shaadi
See all posts on Betterhalf.AI               See all posts on iCrushiFlush

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The Biggest Pitfalls of Online Dating in India

Posted on January 22, 2019

Indian dating statsTIMES OF INDIA – Jan 18 – When it comes to marriage, Indian families have traditionally relied on the referrals route. The online matchmaking industry in India is now almost two decades old, and one big benefit it has brought is exponentially increasing the choices available to those seeking partners. According to a Ken Research Report of 2016, India's online matchmaking industry revenues are set to touch $318M by 2020. The biggest pitfalls of online dating are security and safety. Not surprisingly, the gender ratio is highly skewed in favour of males. A survey by dating app Woo puts the ratio of male: female at 74:26. Woo says it keeps users' personal details confidential, analyses users' digital footprint to verify relationship status and professional information, and enables women to call matched profiles without revealing their own phone numbers. TrulyMadly, another player in the space uses a trust score for authenticity and gets the user Facebook-verified. However, possibly the safest method of matchmaking or dating still remains the referrals route. Dating app Ponder uses referrals from family members and close friends to help its users find the special one.

See full article at Times of India

See all posts on Ponder
See all posts on Truly Madly
See all posts on Woo

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Young Indians Are Using Dating Apps For Much More Than Just Dating

Posted on October 9, 2018

Trulymadly partial screenshot 2018QUARTZ INDIA – Oct 8 – Last week, Bumble announced its foray into India. Besides Tinder, Bumble will compete with homegrown players like TrulyMadly and Woo. Winning over India may not be easy, since dating apps here are not exactly used the way they are in the West. Launched in 2014, TrulyMadly claims to be the market leader with a monthly download rate of ~65K. The uses of a dating app are pretty standard across the world. But there are a couple of differences in how Indians use them. A lot of 18- 21-year-olds use them to make friends. The 26+ audience uses dating apps pretty much as the first step towards matrimony. TrulyMadly revenue comes mostly from micro-transactions, rather than ads or membership. Users can buy a pack of Sparks to communicate on the platform or buy Select and get matched with the similar type of profiles.

by Kuwar Singh
See full article at Quartz India

See all posts on Bumble
See all posts on Truly Madly
See all posts on Woo

Summarized by the IDEA team

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India Has Lots Of Single Women, But Not On Tinder

Posted on June 26, 2018

Trulymadly screenshot mobileWALL STREET JOURNAL – June 25 – Tinder's biggest challenge in India appears to be getting enough women to sign on. In many parts of India, arranged marriages remain the norm, and dating in any form still carries a stigma, particularly for women. Indian women who have dabbled with dating apps complain they get overwhelmed by all the attention that comes with the surplus of men. Tinder doesn't disclose a gender breakdown, but among the app's members in India, men far outnumber women. The dating app TrulyMadly, which says women make up ~20% of its users, is trying to introduce women to the concept of "boy browsing" through a YouTube video. Another competitor, Woo, allows women on its app free but charges men, and lets women use initials rather than full names.

by Georgia Wells & Eric Bellman
See full article at Wall Street Journal

See all posts on Tinder
See all posts on Truly Madly
See all posts on Woo

Summarized by the IDEA team

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Woo – Women-friendly Dating App

Posted on May 20, 2018

Woo logoYOURSTORY – May 18 – Woo aims to match like-minded people, and also claims to be a platform that puts women first. Released in July 2014, the platform is founded by Sumesh Menon (CEO and Co-founder) and Ankit Nautiyal (CTO and Co-founder). It received its undisclosed Series A funding from Matrix Partners, Omidyar Network and U2opia Mobile. Woo has a user base of ~4.5M users. Woo is similar to Tinder, in the sense that users can only chat with someone if the two have mutually liked each other by swiping right. Users can also send out a 'crush' to a profile without swiping right to let him or her know of their interest. With the feature 'Woo Phone', women can place an Internet call directly from the app while their number remains hidden and private. This specially created feature is available only to women. Woo Plus unlocks a few extra features.

by Sampath Putrevu
See full article at YourStory

See all posts on Woo

This post also appears on InternetDatingInvestments.

Summarized by the IDEA team

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