Category: Yuzu

Match Group Adds Qloo’ Cultural AI to Dating Apps for Taste-Based Matchmaking

Posted on July 18, 2025

Qloo logo
PR NEWSWIRE – Match Group's dating apps, BLK, Chispa, Upward, and Yuzu, have integrated Qloo's Cultural AI to create more personalized user experiences. Qloo is an AI platform that maps people's tastes in music, film, travel, and more, helping dating apps recommend matches based on shared cultural interests rather than just looks or location. The new feature lets users add interactive interests to their profiles, each with a short description. Early results show it's working: Yuzu users who added interests saw a 70% increase in Likes. The integration supports Affinity Apps' mission to build dating profiles around personality and individuality, not just proximity.

See full article at PR Newswire

Summarized by the Courtland Brooks team

Yuzu Focuses on Real-Life Events to Grow Its Dating Community

Posted on May 26, 2025

Yuzu logoEVENT MARKETER – Yuzu, Match Group's dating app for the Asian community, launched in January 2024 and focuses heavily on in-person events to build brand awareness and community. In May, it ran a campaign called #hAAPIwithYuzu for AAPI Heritage Month, built around three pillars:

  • hAAPIMeal – food-centered events and a three-part docuseries featuring Asian American chefs.
  • hAAPI Business Spotlight – showcasing 50 Asian-founded brands across five categories.
  • Wellness – including the ongoing #SelfCareWithYuzu challenge and a yoga event on May 31.

Events were held in L.A., San Francisco, and New York, featuring screenings, food tastings, karaoke, and panels. Feedback showed a high demand for real-life meetups, with 70% of surveyed users asking for IRL events.

by Juanita Chavarro Arias
See full article at Event Marketer

See the top news on Yuzu

Dating Apps Revive In-Person Connections With Real-World Events

Posted on October 14, 2024

Dating app eventsSLATE – Dating apps are reviving in-person connections with events like Tinder's Chaotic Singles Parties and Ice Cream Socials in cities such as Miami, Los Angeles, and New York, offering real-world mingling opportunities. Bumble hosts Bumble IRL, providing offline meetups, while Feeld organizes Feeld Socials for face-to-face interaction. Match Group's Yuzu app also runs speed-dating events, aiming to move beyond digital swiping and foster more personal connections. These initiatives respond to growing dissatisfaction with purely online dating, helping singles reconnect in real life.

by Magdalene Taylor
See full article at Slate

Mark Brooks: Singles events on dating apps are window dressing and a means of generating buzz if they're done exceedingly well. They are a pain to manage and execute well but should be in every dating app's arsenal to show to the world that they can, indeed, draw a crowd.

See the top news on Tinder                See the top news on Feeld
See the top news on Bumble              See the top news on Yuzu

Dating Apps Shift Focus to Friendship Amid Growth Challenges

Posted on September 30, 2024

Bumble For Friends logoFINANCIAL TIMES – Bumble, Match Group, and Muzz are expanding into friendship and community-building to boost growth as dating app usage slows post-pandemic. Bumble is scaling its BFF app and recently acquired Geneva, a community-building product. Match launched Yuzu, allowing users to toggle between social and dating modes. Muzz introduced Muzz Social, connecting users by location and interests.

See full article at Financial Times

See the top news on Match Group          See the top news on Yuzu
See the top news on Bumble                  See the top news on Muzz

Podcast: Match Group’s Latest Apps and Cultural Shifts in Dating

Posted on July 29, 2024

Chispa Fluent in AmorADWEEK – In this episode of the podcast "Yeah, That's Probably an Ad," ADWEEK brand editor Rebecca Stewart talks with the heads of Match Group's newest dating apps: Jonathan Kirkland (BLK), Cindy Lim (Yuzu), and Julia Estacolchic (Chispa). They discuss how dating apps now focus on social connections, not just romance. BLK's "New Year, Real You" and Yuzu's partnership with Sundae School celebrate diversity and authenticity. Chispa's "Fluent in Amor" highlights Latinx cultural nuances. Gen Z prefers fluid social interactions, so Match Group adapts to meet these needs.

by Luz Corona & Rebecca Stewart
See full article at AdWeek

See the top news on Match Group

North Star Boys Hook up With Dating App Yuzu for New Campaign

Posted on May 30, 2024

YuzuMUSIC ALLY – Yuzu is the latest app from Match Group, focusing on the Asian community, and that's reflected in one of its first music marketing partnerships. It's with North Star Boys, the Asian-American boy-band who've been building a following on Instagram, TikTok and YouTube in recent years. The campaign includes an in-app event featuring the group, themed around Asian American and Pacific Islander month, as well as a chatroom where members of North Star Boys will be dropping in.

by Stuart Dredge
See full article at Music Ally

See the top news on Match Group