PRESS RELEASE – Oct 27 – Dating Insights is a new patent-pending feature that allows members to see a holistic, data-based view of their dating activity and preferences as determined by Zoosk's Behavioral Matchmaking algorithm. Zoosk's Dating Insights is broken up into three sections: Who Likes You, Who You Like, Your Dating Style which sheds light on a member's activity levels and gives tips on how to use the information they've gathered through Dating Insights to become a more successful online dater.
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Mark Brooks: Remember Dan Slaters book, Love In The Time Of Algorithms. Well, it got renamed to Data, A Love Story. Personally, I don't think users give two hoots about algorithms and data. These words are a huge turn off to users actually. What they care about is insight. And that's what Zoosk, and the rest of the industry, would do well to serve up more of. I applaud this new feature from Zoosk. So you have data, and algorithms, but users don't care until you show them what you can do with it! :-)
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SF BUSINESS TIMES – Feb 4 – Early February is not a strong month for looking for a partner online, said Dawoon Kang, co-founder of Coffee Meets Bagel. "Those that aren't matched up usually wait until after the holiday." Zoosk's internal numbers back that up. Last year, there were 16% more messages sent on Zoosk in the two weeks following Valentine's Day compared to the two weeks before. However, the big day itself had the least profile views of any day in February 2014.
