WEBWIRE – Jan 4 – Daniel Mori, Marketing VP from Zoosk will speak on marketing strategy for mobile dating at the next iDate (Internet dating conference), that is taking place at the Miami Beach Botanical Gardens on January 24-26, 2017.
Category: Zoosk
The Internet Dating Conference Agenda :: My Top Three Picks!
OPW – Dec 22 – iDate Miami is happening January 25-26. Are you going? The top people in the dating business will be there. Marc tells me there's a great representation from senior management this year. That's good. So here's my top picks from the agenda. Here's the sessions I'll definitely be sitting in on and taking notes on.
- Geoff Cook, the CEO of publicly traded company MeetMe is speaking first on the 25th. His company is doing well, and they bought the hallmark early mobile dating service Skout this year. Amazing. Got to see that. They're going from strength to strength and their stock is way up. Doubled this year!
- The marketing director for Zoosk is giving us his thoughts on marketing to a relationship on mobile. Great! Zoosk gets 20 million hits a month on their website, and way more on mobile. They're doing well again. Why? How? What's next? Let's find out.
- I'm interviewing the CEO of Hinge. Justin McLeod is going to give us insights on mobile dating for the people looking for meaningful relationships. i.e., the other end of the market to Tinder. Does it work? How's he doing it? I'll also be visiting Justin's office in NYC the week prior. Watch OPW. I'll run a video review on OPW prior to my iDate interview with Justin.
Also, Brandon Wade is speaking. He's talking about how he went from niche to mainstream. We're talking SeekingArrangement here. Highly controversial of course. What's inside this man's brain? What's he going to do next? I certainly will be listening in and asking some tough questions.
So there we have it, and here's the agenda in full. Hope to see you there. This will be the 41st iDate that I'm speaking at! Prices go up December 23rd so best to pick up your tix now, so you can write them off in this tax year. ;-)
Post by Mark Brooks @ Courtland Brooks.
Kelly Steckelberg Has Fallen In Love With Creating Opportunity At Zoosk
by Mark Scott
See full article at SBN Online
Zoosk Launches Lively, A Free App That Uses Video To Tell Stories
TECH CRUNCH – July 19 – Lively is aimed at a younger demographic. The app is Zoosk's answer to Tinder's success. It stitched together photo and video collages that tell the stories of its users' lives. The app is the first to emerge from Zoosk's in-house incubator, Zoosk Labs, where the company has been experimenting with ideas that could expand its core business. Lively is not intended to replace Zoosk, but will rather live as a standalone offering.
Banfi Wines And Zoosk Partner For Wine Tasting Singles Events
How Marketers Changed Online Dating
MARKETING NEWS – June 2 – No dating site has found the magic method of creating a love connection. "This is a total virgin science," said Mark Brooks who runs Courtland Brooks, an agency that works with online dating companies. There are 2,5K – 8K online dating platforms worldwide. While it's growing, the industry is "sort of being squished," with the majority of growth seen at large businesses and smaller apps, leaving a large middle section open, Brooks says. According to Brooks, Tinder's explosive popularity changed the face of internet dating. The app grew from college campuses, Brooks says, as the company used a marketing program to entice "campus connectors" to spread the word. "It doesn't take much," he said. "It's such a hotbed on campuses that you can get these things to take off on campus with the right story and the right product. Tinder is a very, very compelling product. It's one of the few dating apps that's truly sharable. For some reason, apps are more sharable in online dating. You wouldn't generally talk about Match, but on Tinder, you'd just show it around and talk about the experience." How do these dating platforms grow? Brooks says the traditional way is via pay-per-click ads and paid acquisition. Companies with more money are able to advertise on TV. Grant Langston, eHarmony's VP of brand marketing refers to TV as eHarmony's "magic formula". Now, TV accounts for ~70% of eHarmony's lead generation. For Zoosk, Facebook mobile app is one of the most successful distribution outlets. The conversion rate for Facebook mobile, from click to install, is ~5% and 10%. Years ago, Brooks says he predicted that "we'd go Star Trek" in online dating, meaning he foresaw the impending mobile boom. In his recent research, he found that 73% of all visitors to dating services are on mobile devices. Brooks believes larger screens, five-to-six inches, will come into prominence in the near future. Users want larger pictures for their online dating needs and Brooks says larger phones and small tablets will serve that need. After that, he believes wearable technology will play a larger role in the industry. People often tell white lies on their dating profiles, but Brooks says sites may be able to take advantage of a customer's FitBit data by matching people who run seven miles per day. Online dating is here to stay with little chance of evanesce. Brooks notes that the availability of people, within the click of a button, has created an addictive element.
by Hal Conick
See full article at Marketing News
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Zoosk’s Mobile Expert To Speak At The Mobile iDate In June
WEBWIRE – May 25 – James Infusino, Senior Director of Client Applications at Zoosk, will speak about Zoosk's evolving mobile strategy and learn how the company brings to market new and engaging dating products. The mobile dating conference (iDate) is taking place on June 8-10, 2016 at the Sportsmen's Lodge Events Center in Los Angeles, CA.
A Hacker Is Selling 57M Accounts On The Dark Web
TECH INSIDER – May 13 – A hacker known as Peace is offering up a database for sale on the dark web that contains information on 57M people, but there's a big mystery concerning where it's from. Peace said it came from Zoosk but the site denies being hacked. "None of the full user records in the sample data set was a direct match to a Zoosk user," said Zoosk's spokesperson.
How April Fool’s Dating App Burrit-oh! Took Off
WASHINGTON POST – Apr 22 – Almost four weeks after April Fool's day, Burrit-oh! – the dating site that pairs singles based on their taste in portable Mexican – has proven so unexpectedly successful that maker Zoosk is thinking of keeping it. To date, ~2K people have signed up for Burrit-oh!.
Zoosk’s “Burrit-OH!” Matches Users Based on Burrito Ingredients
TIME.COM – Apr 1 – Zoosk's "Burrit-OH!" dating site matches singles based on the 32 Ingredients of a burrito order, and factors like whether they both like the "butt" (bottom-end) of a burrito.